89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.
Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home. With such hefty fees, these companies must provide value that justifies the cost.
People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Beehive State.
Top 6 Utah Real Estate Companies:
-
For Home Sellers
- Houzeo: Best Technology
- RE/MAX: Expert Assistance
- Century 21: Market Exposure
-
For Home Buyers
- Coldwell Banker Realty: Best for Local Market
- Berkshire Hathaway: Best for Commercial Properties
- Zillow: User Friendly Mobile App
3 Best Real Estate Companies for Home Sellers in Utah
Here are the top 3 real estate companies in Utah that help sellers maximize their savings.
1. Houzeo
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 At Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% At Close: You can post maximum number of photos and access seller disclosures.
- Gold Package – $429 + 0.5% At Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% At Close: Your home is on the MLS for 12-months. Plus, you get virtual support of a licensed broker.
👉 Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.
Houzeo is America’s #1 Flat Fee MLS service because of these strong reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo is Utah’s #1 real estate company. It offers maximum savings, excellent customer support, and advanced technology.
Houzeo also provides affordable listing packages to Utah home sellers. You can list on MLS through Houzeo and save thousands in commissions while reaching a wide buyer audience.
2. RE/MAX
Good Exposure
3% - 6% Commission1/5
RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.
- No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.
👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.
Here are the key features of RE/MAX:
- Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
- Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.
Here are some drawbacks of RE/MAX:
- Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
- Inconsistent Service: Service quality may vary depending on the local franchise office.
RE/MAX has a poor rating of 1 out of 5 stars from 300+ users on Consumer Affairs.
RE/MAX LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.
RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform.
3. Century 21
Brand Recognition
3% - 6% Commission1/5
Century 21 is one of the world’s largest real estate brokerage firms. It operates in every U.S. State and 82 other countries.
The company does not disclose its price on its website. This means you might end up paying the traditional 3% to 6% commission.
👉 Our Take: Century 21 could be a good option for first-time home sellers who do not mind paying high commissions. Along with listing, you will get assistance for contract reviews, offer management, and closing.
Here are some advantages of choosing Century 21:
- Global Coverage: Century 21 operates in every U.S. State and 82 other countries.
- Market Exposure: It has good brand recognition and over 14,000 independent franchises with over 140,000 real estate agents worldwide.
- Best for First-Time Home Sellers: Home sellers get access to contract reviews, handle their listing, offer management, and closing.
Here are some disadvantages of choosing Century 21:
- No Discounts: The agent’s fees for Century 21 are usually high. They do not offer any discounts.
- Delayed Services: Previous customers have complained that the agents were not helpful and that it delayed the process.
Century 21 has a rating of 1 out of 5 stars from 100+ reviews on Consumer Affairs.
Century 21 is one of the most popular real estate companies based in New Jersey. Founded in 1971, it operates in over 80 countries with a team of more than 140,000 agents.
Additionally, Century 21 has an online platform for property searches, virtual tours, and market analysis tools. However, as a large franchise, the quality of service can vary between individual offices and agents.
3 Best Real Estate Companies for Home Buyers in Utah
Here are the top home-buying companies in Utah to help you find your dream home.
1. Coldwell Banker Realty
MOST SUCCESSFUL INVESTORS
Based in New Jersey4.9/5
Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.
- No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.
Key features of Coldwell Banker include:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
- Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
- Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
- Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.
Red flags of Coldwell Banker include:
- Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
- Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
- Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.
Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot
Coldwell Banker, based in New Jersey, has been a trusted name in real estate for over a century. It offers services for various property types, from residential homes to investment properties.
Additionally, Coldwell Banker offers market analysis tools to help clients make informed decisions. It also provides virtual tours and detailed online listings. However, their extensive network can sometimes lead to less personalized service.
2. Berkshire Hathaway HomeServices
Luxury Listings
Based in Minneapolis2.9/5
Berkshire Hathaway HomeServices is a real estate brokerage franchise. BHHS makes over $136 billion annually in residential real estate transactions.
- No Service Fee: Berkshire Hathaway HomeServices does not charge home buyers any fee for its services.
👉 Our Take: Berkshire Hathaway is ideal for buyers seeking luxury homes or high-end properties. Their agents provide expert advice and detailed market insights.
The key features for Berkshire Hathaway include:
- Exclusive Listings: Buyers gain access to high-end and luxury properties that may not be available on other platforms.
- Professional Network: Access to a broad network of professionals, including mortgage brokers and home inspectors.
- Assistance in Paperwork: The agents handle all paperwork for you to buy a house.
Here are a few drawbacks of Berkshire Hathaway:
- Higher Costs: The focus on luxury properties often means higher prices, which might not suit all budgets.
- Limited Options: Fewer choices are available for buyers looking for more budget-friendly homes.
Berkshire Hathaway has a rating of 2.9 out of 5 on Best Company.
Berkshire Hathaway HomeServices is headquartered in Minneapolis, MN. It is known for dealing with high-end luxury properties. It also provides buyers with access to property features, and amenities to help them choose the best home.
Moreover, their email updates keep you informed about new homes available. However, the high-quality service may come with a higher commission fee.
3. Zillow
Largest Marketplace
Based in Washington1.2/5
Zillow is one of the most visited real estate websites. It provides an exceptional home buying and renting experience.
- Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.
👉 Our Take: Zillow is a popular choice for home buyers for its vast listings and easy-to-use tools. The platform offers valuable tools like Zestimate® for estimating property values and interactive maps for exploring neighborhoods.
Here are the key features of Zillow:
- Extensive Listings: Zillow offers a wide range of property listings, including homes for sale, rentals, and foreclosures.
- Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.
- Zestimate Tool: It provides estimated property values to help gauge market prices.
Here are some drawbacks of Zillow:
- Outdated Listings: Some property listings may not be updated in real time, leading to outdated information.
- User-Generated Content: Home details and photos heavily rely on user input, which can sometimes be inaccurate.
- Overwhelming Ads: The site has numerous ads and promotions that can be distracting.
Zillow has a rating of 1.2 out of 5 on Consumer Affairs.
» Zillow Offers Reviews: Everything you need to know about Zillow.
Zillow was founded in 2006 and is headquartered in Seattle, WA. It is one of the most popular real estate websites in America. The company extracts data from top MLS platforms, allowing buyers to view listings directly.
Additionally, Zillow’s user-friendly interface makes home searches convenient and extensive. It also offers a Zestimate home valuation tool, which provides estimated property values based on market data.
Best Real Estate Companies to Work for in Utah
When you choose a real estate company to work for in Utah, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.
For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.
Here’s a comparison of top real estate brokerages in Utah:
| Brokerage | Commission Split | Best For |
| Keller Williams | 70/30 | Agents seeking higher commissions and more educational resources. |
| RE/MAX | 95/5, 80/20, 70/30, 60/40 (capping system) | Agents who want customized commission splits and desk fees. |
| Century 21 | 50/50, 70/30 + 8% franchise fee (capping system) | Agents who want brokerage brand recognition. |
| Coldwell Banker | 50/50, 60/40, 70/30 (capping system) | Agents who need marketing, lead generation, and other tools. |
| Compass | 50/50 | Agents who want access to a wide range of online resources and tools. |
What to Consider When Choosing a Real Estate Brokerage to Work For?
- Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
- Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
- Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
- Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in Utah’s real estate market.
How to Choose the Best Real Estate Company in Utah?
You can choose the best real estate companies based on these factors:
For Sellers:
- Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
- Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
For Buyers:
- Buyer-Friendly Tools: Look for a company with useful online tools. It will help you compare houses, learn about neighborhoods, and also figure out how much your mortgage payment could be.
- Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
- Property Listings: Look for a company with access to many property listings on the MLS to help with your home search. This way, you’ll see all the listings in the area you like.
» Best Website to Find Homes for Sale: Find your dream home in America.
Are Real Estate Companies in Utah Worth It?
Yes! Real estate companies in Utah are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in Utah.
Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.
Eager to Know How Houzeo Works?
We have got you covered. Check out how you can list your property on the MLS with Houzeo.
» Need More Clarity? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
What are the best real estate companies to sell your home with in Utah?
Houzeo is the best real estate company for home sellers in Utah. It offers sellers maximum savings, dedicated customer support and 100% online experience. Real Estate Sales Force and RE/MAX are some of the other options to sell your home.
» Best Real Estate Companies in Utah: Find out the top companies in Utah.
What are the best real estate companies for buyers in Utah?
The best real estate companies for home buyers in Utah are Coldwell Banker Realty, Berkshire Hathaway HomeServices, and Zillow. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.
What is the best luxury real estate company in Utah?
Premier Sotheby’s International Realty is considered one of the best luxury real estate companies in Utah. It offers services like home staging, high-resolution photography, drone footage and virtual tours.
How can I sell my property quickly in Utah?
You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Utah.
