5 Best Discount Real Estate Brokers in Lawrence, MA (2024)

7 mins read Nov 22, 2024
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Edited By

Carol Coutinho

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Editor
Edited By

Carol Coutinho

Editor, Houzeo
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Carol C. is a versatile editor, expertly refining real estate content with precision and creativity. When not exploring market trends, she is immersed in the enthralling world of the theatre.

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BREAKING NEWS: Post the NAR Settlement, Lawrence discount real estate brokers can save you almost the entire 6% commission. That translates to saving up to $34,200 in commission on an average $570,000 Lawrence home.

Whether you’re selling a house in Tower Hill or Arlington, the best discount real estate brokers in Lawrence will help you save on the 3% listing agent commission. And an additional up to 2.5% to 3% on the buyer agent commission! That’s a cool $34K on an average Lawrence home.

Rankings: Top 5 Lawrence Discount Real Estate Brokers

We’ve listed the top 5 discount real estate brokers in the Immigrant City based on how much you can save on an average $570,000 home.

RankDiscount Real Estate Broker / CompanyListing FeeAdditional ChargesMax Savings100% OnlineMobile App
1.Houzeo.com$349
Flat Fee
2.FSBO.com$399
Flat Fee
3.Prevu1.5%
Commission
4.Redfin1.5%
Commission
5.HomeLight2.5%
Commission

Types of Real Estate Discount Brokers in Lawrence

There are two types of Lawrence discount real estate brokers:

Reviews: 2 Best Flat Rate Discount Real Estate Companies in Lawrence

1. Houzeo.com

Houzeo LogoLogo-Link

#1 Discount Real Estate Service

Listing Fee: $399+$350 at closing

4.9/5

10,100+ Reviews
💲 Pricing

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399 + $350 at Close): List your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+0.5% at Close): List your home for 6 months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+0.5% at Close): This package offers all the benefits of the Silver package, as well as licensed broker assistance, contract review, and more.
  • Platinum Package ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12 months. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has a stellar 4.9/5  customer rating. It also provides coverage in 47 states + DC, making it one of the few services with nationwide reach.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.

⚡ Highlights

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, Houzeo home sellers save $12,231.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easily.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
  • Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.
🚩 Deal Breakers

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 10,100+ happy customers on Google Reviews and Trustpilot!

⭐ Reviews

Houzeo Reviews: With over 10,100+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo is Lawrence’s #1 ranked discount real estate company because sellers only have to pay a flat rate. It provides an unbeatable combination of maximum savings and 5-star customer support.

2. FSBO.com

Logo - FSBO.comLogo-Link

OLDEST FSBO WEBSITE

Listing Fee: $99.95 - $399.95

2.9/5

2 Reviews
💲Pricing

FSBO.com offers two packages to home sellers:

For Home Sellers:

  • FSBO Package ($99.95): This includes an FSBO.com listing for six months with unlimited photos and one video. You can also edit and cancel your listing 24/7.
  • MLS Package ($399.95): This package includes everything from the FSBO package plus six months’ access to the MLS.

👉 Our Take: FSBO.com suits experienced, hands-on sellers looking to save on commissions. However, less experienced or those preferring a hands-off approach may find an agent worth the cost.

⚡ Highlights

Here’s what makes FSBO.com stand out:

  • Market Exposure: Your listing will be advertised on sites like Realtor.com, Zillow, Trulia, and others, in addition to the MLS.
  • Full Control: The sellers get complete control over the home sale process, from pricing to negotiation.
  • Wide Coverage: FSBO.com is a presence in all 50 states, allowing users from all over the country to employ their services.
🚩 Deal Breakers

Here are a few red flags of FSBO.com:

  • Time and Effort: Since there is no agent, the sellers will have to handle the marketing, negotiations, and paperwork alone, which can be tedious.
  • Outsourced MLS Services: FSBO.com is not a licensed real estate broker; hence, they outsource the services to independent agents and licensed brokerages. This may result in a difference in the quality of service.
  • Limited Expertise: Without the agent, inexperienced sellers may have trouble with pricing, marketing, and negotiating the best deal.
⭐ Reviews

FSBO.com has been rated 2.9 out of 5.0 on Trustpilot.

» FSBO.com Reviews: Find out why the oldest FSBO site isn’t the best in 2023’s slow market.

FSBO.com is available in all states with coverage in 50+ markets. They allow sellers to list their property for sale while saving on the listing agent commission.

But you should know that additional services can add up to a total of $335 in costs over and above your flat fee package!

Reviews: 3 Best Fixed Percent Discount Brokers in Lawrence

3. Prevu

Prevu logoLogo-Link

Lower Commission

Listing Fee: 1.5% of Sale Price

5/5

600+ reviews
💲 Pricing

Prevu is a reliable discount real estate agent service. It offers full service to sellers, like a traditional broker.

  • 1.5% Commission: Prevu charges a fixed 1.5% commission on the total home sale value. It includes features like home valuation, professional photographs, closing assistance, etc.

👉 Our Take: Prevu offers services from listing your home to its closing. It charges you a non-negotiable commission of 1.5% of the home sale value. However, it could cost you more in commission for a high-value house.

⚡ Highlights

Based on our research, the benefits of Prevu are:

  • Advanced Marketing: It includes home valuation, 3D virtual tours, open houses, professional photographs, listing on MLS, and social ad campaigns.
  • Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
  • Closing Costs Calculator: You can get an estimate of their closing costs.
🚩 Deal Breakers

Here are some limitations we found with Prevu:

  • Limited Coverage: Prevu serves 13 states and Washington D.C. focusing on metro areas and suburbs.
  • Not Ideal for High-Value Homes: Prevu’s model might not be ideal for luxury homes. For example, selling a house worth $500,000 would still mean paying $7,500 in commission.
  • Variable Listing Fee: The listing fee with Prevu can vary based on your location, which may result in higher costs depending on the market.
  • Mobile App: The company does not provide any mobile application service to its users.
⭐ Reviews

Prevu has a stellar rating of 5 out of 5 on Google.

» Prevu ReviewsIs it a good idea to choose them? Read the comprehensive review to learn more.

Prevu is a licensed full-service discount real estate brokerage based in New York. It serves in 12 states across the US.

Prevu has over 400 positive reviews on Google. However, Prevu has a small team of agents who deal with multiple clients. This may limit your ability to select an agent of your choice.

4. Redfin

RedfinLogo-Link

#1 Nationwide Brokerage

1% Listing Fee

3.7/5

100+ Reviews
💲 Pricing

Redfin is America’s #1 discount real estate brokerage. It offers services in 100+ real estate markets across the country in 49 states.

  • Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
  • Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
  • Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.

Mobile App: Yes

👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional method, it limits its ability to provide personalized service.

⚡ Highlights

Here are some advantages of choosing Redfin:

  • Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
  • Full-Service Agents at Low Commission – 1.5%: Redfin offers a full-service package for just 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
  • Detailed Paperwork: Redfin handles the necessary paperwork and an elaborate listing agreement with a marketing plan.
  • Nationwide Coverage: Redfin covers 80+ markets in the US.
  • Easy Deal Closings: Redfin agents help with negotiations and guide you throughout your home-selling process. It will make your closing easy and faster.

» Redfin Pros and ConsRead about the advantages and drawbacks of Redfin services.

🚩 Deal Breakers

The disadvantages of using Redfin are:

  • Pricing Inaccuracy: Many sellers have complained about certain factors like lot area, a gated compound, or a city location not getting considered during valuation.
  • Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
  • Lack of Customer Service: There has been negative feedback about the ack of personal attention by Redfin salaried agents.
  • Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
  • Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
⭐ Reviews

Redfin has an average rating of 3.3 out of 5 stars on Yelp and an average of 3.7 out of 5 stars on Google.

» Redfin Reviews: The reality of 1% fees, pros, cons, and alternatives!

Redfin, founded in Seattle in 2002 by Mr. David Eraker, covers 80+ markets in the US. It provides an elaborate listing agreement with a marketing plan for your home.

However, this agreement specifies a long 18-day timeframe for listing your property on the MLS. Additionally, some customers have expressed concerns about the non-availability and unprofessionalism of their agents.

5. HomeLight

Homelight LogoLogo-Link

GOOD AGENT COVERAGE

Listing Fee: 2.5% of sale price

4.6/5

237 reviews
💲 Pricing

HomeLight has a network of thousands of successful real estate agents and brokers. It is an agent-matching tech-platform. 

  • Standard Commission: HomeLight is a free agent-matching platform. The agent you get through this platform will charge the standard commission of 2% to 3% for listing.

👉 Our Take: HomeLight provides decent agent-matching services. However, the standard listing commission means zero savings for you.

» HomeLight Reviews: The Truth You Need To Know

⚡ Highlights

HomeLight offers a number of advantages to both sellers and buyers:

For Home Sellers:

  • Free Agent Matching: The agent matching service from HomeLight is free for home sellers. HomeLight furnishes details of the best real estate agents in your neighborhood. Depending on the agent, the traditional 5% to 6% commission is charged.
  • Estimators and Calculators: HomeLight offers Home Value Estimator, Best Time To Sell Calculator, Agent Commissions Calculator, and Net Proceeds Calculator to home sellers.
  • HomeLight Simple Sale: HomeLight has  a network of pre-approved buyers. If you want to sell your house fast, this option allows you to sell it to a cash buyer within 7 days.

For Home Buyers:

  • Home Search Feature: Buyers can search for homes by city, zip code, or address.
  • Estimators: HomeLight offers estimators like Home Affordability Calculator, Down Payment Calculator, and Closing Costs Calculator for home buyers.
🚩 Deal Breakers

In our research, we have found some red flags associated with HomeLight. 

  • Inconsistent Agent Quality: The agents they assign may not work at your convenience. Even the listing speed will be based on the agent selected.
  • Off-market Restriction: Registering on HomeLight will get you offers from agents instantly. Although the process is fast, only homes that are off-market are allowed.
⭐ Reviews

HomeLight has an average rating of 4.6 out of 5 from 237 reviews on Sitejabber.

HomeLight is an agent-matching company established by Drew Uher in 2012. It is a single platform where home sellers meet their prospective home buyers.

The company has a huge broker database. However, every agent handles multiple clients at a time. This leads to miscommunication and a lack of personalized support.

Discount Real Estate Brokers Lawrence: How Much Will You Save?💲

Lawrence discount brokers can help you save almost the entire 6% commission, depending on your home’s worth.

If you choose a 6% full-service Realtor, you’d pay $34,200 to sell an average $570,000 house in the Immigrant City. But, if you choose a flat-rate broker company, you save thousands. With Houzeo’s Gold planyou only pay $3,279 and save $30,921!

NAR Settlement Saves Sellers Thousands in Commission

The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.

Here’s what this means for you:

  • Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
  • Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
  • Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
  • Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.

Lara Shane Saved $24,000 With Houzeo, You Can Too!

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Discount Realtors in Lawrence: Pros and Cons

Even though cheap Realtors in Lawrence will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:

Pros

  • Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Lawrence than a 6% Realtor. Even if you only want to list your Massachusetts home on MLS, you pay a much lower fee than the typical 3% listing agent fee.
  • Receive Full-Service Realtor Services: Discount real estate agents in Lawrence will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.

Cons

  • You May Become a Victim of Hidden Fees: Some discount brokerages in Lawrence may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Lawrence.
  • Unreliable Service Quality: Discounted real estate brokers in Lawrence handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
  • High Cancellation Fees: An Lawrence discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.

Alternatives to Discount Real Estate Agents in Lawrence

Here are some options if you do not want to opt for a discount Realtor in Lawrence:

  • Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Massachusetts will help you list on the MLS and increase exposure.
  • Sell Your House to Cash Buyers: Almost all cash buyers in Massachusetts scour the MLS for Lawrence homes for sale. This includes iBuyers, investors, and home flippers.
  • Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Lawrence. You’ll end up paying a full 5% to 6% commission. That’s $34,200 on a $570,000 home gone!

Frequently Asked Questions

Who are the best discount real estate brokers in Lawrence?

Houzeo.com and FSBO.com are the top discount real estate brokers in Lawrence. Both provide an incredible combination of savings and technology. However, FSBO.com has hidden additional costs, while thousands of sellers have rated Houzeo as 4.9 out of 5.

» Houzeo Reviews: Find out why 15,000+ home sellers love Houzeo.

How much is the real estate agent fees in Lawrence?

On average, traditional agents in Lawrence charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokerage firms in Lawrence charge 1% to 3%.

How do I find a discount broker near me in Lawrence?

You could choose a discount broker, or list your home using Houzeo. With Houzeo, your home will be listed on the MLS within 24 to 48 hours.

Can you negotiate Realtor fees in Lawrence?

Yes, you can! Infact, post the NAR Settlement, you can now also negotiate buyer’s agent commissions.

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