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7 min read Aug 19, 2024

6 Best Real Estate Companies in New Jersey (2024 Updates)

✏️ Editor’s Note: Realtor Associations, agents, and MLS’ have started implementing changes related to the NAR’s $418 million settlement. While home-sellers will likely save thousands in commission, compliance and litigation risks have significantly increased for sellers throughout the nation. Learn how NAR’s settlement affects home sellers.

89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.

Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home​. With such hefty fees, these companies must provide value that justifies the cost.

People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Garden State.

Top 6 New Jersey Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. Signature Realty NJ: Best for Faster Sales
  3. RE/MAX: Expert Assistance
    For Home Buyers
  1. Coldwell Banker Realty: Best for Local Market
  2. Berkshire Hathaway: Best for Commercial Properties
  3. Zillow: User Friendly Mobile App

Best Real Estate Companies For Home Sellers in New Jersey

Here are the top 3 real estate companies in New Jersey that help sellers maximize their savings.

1. Houzeo

#1 Flat Fee MLS Service

Houzeo.com
Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • Houzeo has 4.9 out of 5 stars 4.9/5 (10,020+ reviews)

Houzeo is a high-tech platform with easy listing, fast changes, and online showings and offers.

You can choose from 4 Flat Fee MLS packages:

  • Bronze Package – $399+$350 at Close: This package offers a Houzeo listing only for 6 months with 24 photos.
  • Silver Package – $399+0.5% at Close: This offers maximum photo upload and provides you with seller disclosures.
  • Gold Package—$429+0.5 % at Close: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum Package – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Before you list, confirm all prices on your particular state’s pricing page.

» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.

Houzeo is America’s #1 Flat Fee MLS service because of 5 reasons:

  1. Max Exposure: Houzeo’s listing packages get your home on Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  3. 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to potential buyers on the go.
  4. No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the traditional listing agent commission.
  5. Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.

There are no dealbreakers with Houzeo.

» Is Houzeo Legit?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated Excellent by 10,020+ home sellers.

Houzeo is New Jersey’s #1 real estate company. It offers maximum savings, excellent customer support, and advanced technology.

Houzeo also provides affordable listing packages to New Jersey home sellers. You can list on New Jersey MLS through Houzeo and save thousands in commissions while reaching a wide buyer audience.

2. Signature Realty NJ

BEST FOR MARKETING YOUR PROPERT UNIQUELY

Signature Realty NJ
real estate companies in new jersey - signature realty
  • 3% - 6% Commission
  • Easy Sale Homebuyers 5/5 (40+ reviews)

Signature Realty was founded by Michelle Pais in 2010. The company today has more than 100 agents working for it, which is situated at Summit, New Jersey. The company specializes in luxury real estate in New Jersey.

  • Pricing is not disclosed on the website, which means you might end up paying the traditional 3% to 6% real estate commission.

👉 Our Take: The company offers comprehensive real estate services for both buyers and sellers, handling transactions for residential and commercial properties. With over 5000 homes sold, they’ve surpassed $1 billion in sales volume.

» Foreclosures: Everything you need to know

Key highlights of Signature Realty NJ include:

  • Expert Agents: Each agent is an expert in the area they serve not only geographically but in their specific niche. Signature Agents cater to their clients to exceed their expectations.
  • Extensive Marketing: Signature Realty agents regularly keep track of the market activity which gives them an upper hand in pricing strategies. Market knowledge coupled with marketing strategies helps them achieve top dollar for your property.
  • Staging Services: With the Signature Style Program, they provide home staging services to make your home appealing and attractive to potential buyers.
  • Listing Syndications: The Signature Syndication Program syndicates your listings to various prominent real estate websites.
  • Start to Close Assistance: The Signature Services includes the agent’s assistance on complex tasks such as attorney review, home inspection, the buyer’s mortgage approval, and closing.
  • Coverage: They offer services to home sellers across New Jersey.

There were no deal breakers found with Signature NJ Realty.

Signature Realty has 5 out of 5-star ratings from 40+ users on Zillow.

Signature Realty NJ, Michelle Pais Group, is a leading name in the New Jersey real estate market. They assist home sellers across New Jersey from start to close. You can rely on them for a successful home sale.

However, Signature Realty NJ has a very limited reach. We recommend you do your due diligence.

3. RE/MAX

Good Exposure

RE/MAX
RE/MAX
  • 3% - 6% Commission
  • 1 Star1 Star 1/5 (300+ reviews)

RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.

  • No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.

👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.

Here are the key features of RE/MAX:

  • Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
  • Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
  • Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.

Here are some drawbacks of RE/MAX:

  • Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
  • Inconsistent Service: Service quality may vary depending on the local franchise office.

RE/MAX has a poor rating of  1 out of 5 stars from 300+ users on Consumer Affairs.

RE/MAX LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.

RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform.

Best Real Estate Companies For Home Buyers in New Jersey

Here are the top 3 real estate companies in New Jersey that help sellers maximize their savings.

1. Coldwell Banker Realty

MOST SUCCESSFUL INVESTORS

Coldwell Banker
NJ Realtors Ellen Gonik
  • Based in New Jersey
  • Best Companies that Buy Houses for Cash in Raleigh, NC 4.9/5 (200+ reviews)

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.

  • No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker. 

👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.

Key features of Coldwell Banker include:

  • Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
  • Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
  • Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
  • Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
  • Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.

Red flags of Coldwell Banker include:

  • Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
  • Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
  • Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.

Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot

Coldwell Banker, based in New Jersey, has been a trusted name in real estate for over a century. It offers services for various property types, from residential homes to investment properties.

Coldwell Banker offers market analysis tools to help clients make informed decisions. It also provides virtual tours and detailed online listings. However, their extensive network can sometimes lead to less personalized service.

2. Berkshire Hathaway HomeServices

Luxury Listings

Berkshire Hathaway
berkshire-hathaway-logo_
  • Based in Minneapolis
  • Elite Clientele
  • 3 Stars 2.9/5 (60+ reviews)

Berkshire Hathaway HomeServices is a real estate brokerage franchise. BHHS makes over $136 billion annually in residential real estate transactions.

  • No Service Fee: Berkshire Hathaway HomeServices does not charge home buyers any fee for its services.

👉 Our Take: Berkshire Hathaway is ideal for buyers seeking luxury homes or high-end properties. Their agents provide expert advice and detailed market insights.

The key features for Berkshire Hathaway include:

  • Exclusive Listings: Buyers gain access to high-end and luxury properties that may not be available on other platforms.
  • Professional Network: Access to a broad network of professionals, including mortgage brokers and home inspectors.
  • Assistance in Paperwork: The agents handle all paperwork for you to buy a house.

Here are a few drawbacks of Berkshire Hathaway:

  • Higher Costs: The focus on luxury properties often means higher prices, which might not suit all budgets.
  • Limited Options: Fewer choices are available for buyers looking for more budget-friendly homes.

Berkshire Hathaway has a rating of 2.9 out of 5 on Best Company.

Berkshire Hathaway HomeServices is headquartered in Minneapolis, MN. It is known for dealing with high-end luxury properties. It also provides buyers with access to property features, and amenities to help them choose the best home.

Moreover, their email updates keep you informed about new homes available. However, the high-quality service may come with a higher commission fee.

3. Zillow

Largest Marketplace

Zillow
Zillow
  • Based in Washington
  • 1.5star 1.2/5 (800+ reviews)

Zillow is one of the most visited real estate websites. It provides an exceptional home buying and renting experience.

  • Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.

👉 Our Take: Zillow is a popular choice for home buyers for its vast listings and easy-to-use tools. The platform offers valuable tools like Zestimate® for estimating property values and interactive maps for exploring neighborhoods.

Here are the key features of Zillow:

  • Extensive Listings: Zillow offers a wide range of property listings, including homes for sale, rentals, and foreclosures.
  • Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.
  • Zestimate Tool: It provides estimated property values to help gauge market prices.

Here are some drawbacks of Zillow:

  • Outdated Listings: Some property listings may not be updated in real time, leading to outdated information.
  • User-Generated Content: Home details and photos heavily rely on user input, which can sometimes be inaccurate.
  • Overwhelming Ads: The site has numerous ads and promotions that can be distracting.

Zillow has a rating of  1.2 out of 5 on Consumer Affairs.

» Zillow Offers ReviewsEverything you need to know about Zillow.

Zillow was founded in 2006 and is headquartered in Seattle, WA. It is one of the most popular real estate websites in America. The company extracts data from top MLS platforms, allowing buyers to view listings directly.

Additionally, Zillow’s user-friendly interface makes home searches convenient and extensive. It also offers a Zestimate home valuation tool, which provides estimated property values based on market data.

Best Real Estate Companies to Work for in New Jersey

When you choose a real estate company to work for in New Jersey, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.

For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.

Here’s a comparison of top real estate brokerages in New Jersey:

Brokerage Commission SplitBest For
Keller Williams70/30Agents seeking higher commissions and more educational resources.
RE/MAX95/5, 80/20, 70/30, 60/40 (capping system)Agents who want customized commission splits and desk fees.
Century 2150/50, 70/30 + 8% franchise fee (capping system)Agents who want brokerage brand recognition.
Coldwell Banker 50/50, 60/40, 70/30 (capping system)Agents who need marketing, lead generation, and other tools.
Compass50/50Agents who want access to a wide range of online resources and tools.

What to Consider When Choosing a Real Estate Brokerage to Work For?

  1. Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
  2. Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
  3. Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
  4. Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in New Jersey’s real estate market.

How to Choose the Best Real Estate Company in New Jersey?

You can choose the best real estate companies based on these factors:

For Sellers:

  1. Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
  2. Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
  3. Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
Houzeo covers 6+ MLSs in New Jersey

For Buyers:

  1. Property Listings: Look for a company with access to many property listings on the MLS. This way, you’ll see all the listings in the area you like.
  2. Buyer-Friendly Tools: Look for a company with useful online tools. It will help you compare houses, learn about neighborhoods, and also figure out how much your mortgage payment could be.
  3. Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.

Are Real Estate Companies in New Jersey Worth It?

Yes! Real estate companies in New Jersey are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in New Jersey.

Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.

Eager to Know How Houzeo Works?

We have got you covered. Check out how you can list your property on the MLS with Houzeo.

How to List on MLS With Houzeo?

5 Easy Steps to List with New Jersey’s Best Real Estate Company

Start Your MLS Listing NOW!

» Need More Clarity? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

What are the best real estate companies to sell your home with in New Jersey?

Houzeo is the best real estate company for home sellers in New Jersey. It offers sellers maximum savings, dedicated customer support and 100% online experience. Signature Realty NJ and RE/MAX are some of the other options to sell your home.

» Best Real Estate Companies in New Jersey: Find out the top companies in New Jersey.

What are the best real estate companies for buyers in New Jersey?

The best real estate companies for home buyers in New Jersey are Coldwell Banker, Berkshire Hathaway, and Zillow. They offer buyers various services and tools such as property comparisons, virtual showings, and mortgage calculators.

What is the best luxury real estate company in New Jersey?

Premier Sotheby’s International Realty is considered one of the best luxury real estate companies in New Jersey. It offers services like home staging, high-resolution photography, drone footage and virtual tours.

How can I sell my property quickly in New Jersey?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in New Jersey.

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