6 Best Real Estate Companies in Massachusetts (2024 Updates)

Houzeo is a high-tech platform with easy listing, fast changes, and online showings and offers.

You can choose from 4 Flat Fee MLS packages:

• Bronze Package – $399+$350 at Close: This package offers a Houzeo listing only for 6 months with 24 photos.
• Silver Package – $399+0.5% at Close: This offers maximum photo upload and provides you with seller disclosures.
• Gold Package—$429+0.5 % at Close: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
• Platinum Package – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Before you list, confirm all prices on your particular state’s pricing page.

» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.

Houzeo is America’s #1 Flat Fee MLS service because of 5 reasons:

1. Max Exposure: Houzeo’s listing packages get your home on Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
3. 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to potential buyers on the go.
4. No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the traditional listing agent commission.
5. Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.

There are no dealbreakers with Houzeo.

» Is Houzeo Legit?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: Houzeo is rated “Excellent“ by 10,020+ home sellers.

Redfin is America’s #1 discount real estate brokerage. It offers services in 100+ real estate markets across the country in 49 states.

• Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
• Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
• Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.

Mobile App: Yes

👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional method, it limits its ability to provide personalized service.

Here are some advantages of choosing Redfin:

• Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
• Full-Service Agents at Low Commission – 1.5%: Redfin’s full-service package is priced at 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
• Detailed Paperwork: Redfin provides the necessary paperwork and an elaborate listing agreement with a marketing plan.
• Nationwide Coverage: Redfin covers 80+ markets in the US.
• Easy Deal Closings: Redfin agents help with negotiations and guide you throughout your home-selling process. It will make your closing easy and faster.

In our research, we found some red flags of Redfin, that could make your experience less satisfactory.

• Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
• Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
• Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
• Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
• Agents are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you services apart from Redfin’s defined services.

Redfin has an average rating of 3.3 out of 5 stars on Yelp.

» Redfin Reviews: The Reality of 1% Fees, Pros & Alternatives

RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.

• No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.

👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.

Here are the key features of RE/MAX:

• Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
• Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
• Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.

Here are some drawbacks of RE/MAX:

• Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
• Inconsistent Service: Service quality may vary depending on the local franchise office.

RE/MAX has a poor rating of  1 out of 5 stars from 300+ users on Consumer Affairs.

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.

• No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker. 

👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.

Key features of Coldwell Banker include:

• Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
• Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
• Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
• Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
• Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.

Red flags of Coldwell Banker include:

• Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
• Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
• Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.

Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot

Berkshire Hathaway HomeServices is a real estate brokerage franchise. BHHS makes over $136 billion annually in residential real estate transactions.

• No Service Fee: Berkshire Hathaway HomeServices does not charge home buyers any fee for its services.

👉 Our Take: Berkshire Hathaway is ideal for buyers seeking luxury homes or high-end properties. Their agents provide expert advice and detailed market insights.

The key features for Berkshire Hathaway include:

• Exclusive Listings: Buyers gain access to high-end and luxury properties that may not be available on other platforms.
• Professional Network: Access to a broad network of professionals, including mortgage brokers and home inspectors.
• Assistance in Paperwork: The agents handle all paperwork for you to buy a house.

Here are a few drawbacks of Berkshire Hathaway:

• Higher Costs: The focus on luxury properties often means higher prices, which might not suit all budgets.
• Limited Options: Fewer choices are available for buyers looking for more budget-friendly homes.

Berkshire Hathaway has a rating of 2.9 out of 5 on Best Company.

Zillow is one of the most visited real estate websites. It provides an exceptional home buying and renting experience.

• Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.

👉 Our Take: Zillow is a popular choice for home buyers for its vast listings and easy-to-use tools. The platform offers valuable tools like Zestimate® for estimating property values and interactive maps for exploring neighborhoods.

Here are the key features of Zillow:

• Extensive Listings: Zillow offers a wide range of property listings, including homes for sale, rentals, and foreclosures.
• Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.
• Zestimate Tool: It provides estimated property values to help gauge market prices.

Here are some drawbacks of Zillow:

• Outdated Listings: Some property listings may not be updated in real time, leading to outdated information.
• User-Generated Content: Home details and photos heavily rely on user input, which can sometimes be inaccurate.
• Overwhelming Ads: The site has numerous ads and promotions that can be distracting.

Zillow has a rating of  1.2 out of 5 on Consumer Affairs.

» Zillow Offers Reviews: Everything you need to know about Zillow.