6 Best Real Estate Companies in Florida: 2024 Edition

90% of sellers work with real estate agents, and 97% of buyers start their property search online. This makes real estate companies essential for connecting both buyers and sellers.

These companies bridge the gap between real estate agents and online platforms. They use advanced tools to price homes accurately, eliminate hidden fees, and update recent market trends.

Real estate companies have transformed the way people sell homes. They offer simpler, more efficient solutions that save time and ensure better outcomes.

Rankings: 6 Top Real Estate Companies in Florida

3 Popular Real Estate Companies in Florida for Sellers

1. Houzeo

Houzeo.com is Florida’s #1 ranked real estate company. They offer max savings, 5-star customer support, and cutting-edge technology.

Pricing: Offers listing packages in the price range of $399 to $449.

✅ Pros	❌ Cons
1. 100% online listing and closing process 2. 20+ house photo uploads 3. Live listing within 48 hours 4. 5-star customer support 5. Mobile app 6. Complete statewide coverage	1. Nationwide coverage limited to 48 states

2. RE/MAX

RE/MAX is a global real estate franchise in Florida. They provide sellers access to a network of real estate agents tailoring to their services. These services include property valuations, staging advice, and negotiation support.

Pricing: Commission-based, depending on the agent.

✅ Pros	❌ Cons
1. Strong brand recognition 2. Advanced marketing tools	1. Average commission rate ranges between 3% to 5%

3. Redfin

Redfin is one of Florida’s largest real estate agencies. It provides an elaborate listing agreement with an 18-day timeframe for listing your property.

Pricing: Their services cost up to 1.5% of the home’s selling price.

✅ Pros	❌ Cons
1. User-friendly website 2. Full-service agents at low commission 3. Nationwide coverage 4. Easy deal closings	1. Lack of personalized services 2. Slow listing process 3. Limited agent selection

3 Biggest Real Estate Companies in Florida for Buyers

4. Watson Realty Corp.

Watson Realty Corp. based in Jacksonville is one of Florida’s largest real estate companies. The company provides residential and commercial properties. They also offer rental relocation and home construction services. Apart from that, they do manage mortgage and title insurance for buyers.

Pricing: Their pricing varies depending on the agent and location.

✅ Pros	❌ Cons
1. In-house mortgage services 2. Mobile home search app 3. Relocation services	1. Manual process 2. Unprofessional behavior from agents

5. The Keyes Company

The Keyes Company is one of the largest full-service real estate brokerages. They provide a wide range of services, including residential, commercial, and luxury properties. They also offer expert guidance to buyers on how to get a mortgage.

Pricing: Their commission rates usually vary depending on the agent and location.

✅ Pros	❌ Cons
1. In-house mortgage services 2. Extensive property database 3. Luxury properties	1. Outdated property listings 2. Traditional brokerage model

6. Coldwell Banker

Coldwell Banker is known for its global presence. They provide various resources including property search tools, mortgage assistance, and virtual tours. They have a well-known reputation for helping buyers find their dream homes.

Pricing: Commission structure varies based on agents.

✅ Pros	❌ Cons
1. Global reach 2. Relocation and agent support	1. Higher commission costs 2. Lack of personalized services

Top Realty Firms Near Me

State	City
Florida	Top Real Estate Companies in Jacksonville, FL

How Much Can You Save With a Real Estate Company in FL?

With a Flat Fee MLS service like Houzeo, you can save significantly on traditional Realtor costs.

For example, instead of paying a 3% commission on a home valued at $404,100, totaling $12,123. But with Houzeo’s flat fee, you spend only $429, saving 9,674!

Service Provider	Service Fee	Commission Due	Savings
Traditional Agent	3%	$12,123	$0
Houzeo	$449	0.5%	9,674!

📢 NAR Settlement Saves Sellers Thousands in Commission

The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.

Here’s what this means for you:

• Sellers Can Save Thousands in Commissions: You will likely pay much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage buyer agents, and again when sellers review offer contracts.
• Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
• Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
• Buyer Agent Commissions Can Be Offered Offline: Buyer agent fees can still be offered outside of the MLS. They just cannot be advertised on the MLS.

Read these exclusive Houzeo reviews and learn why it is one of the best real estate companies in Florida.

What to Consider When Choosing a Real Estate Brokerage to Work For?

1. Franchise vs. Independent Choices: Franchises like RE/MAX have offices nationwide. They provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
2. Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
3. Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
4. Scope of Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in the Florida real estate market.

How to Choose the Best Real Estate Company in Florida?

You can choose the best real estate companies based on these factors:

For Sellers:

1. Advanced Technology: The company should have robust technology that can make selling a house in Florida more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
2. Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
3. Maximum Exposure: Look for a firm that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.

For Buyers:

1. Buyer-Friendly Tools: Look for a company with useful online tools like mortgage calculators. It will help you compare houses and learn about neighborhoods. You can also determine how much your average mortgage payment could be.
2. Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
3. Property Listings: Look for a company with access to many property listings on the MLS to help you find homes for sale in Florida. This way, you’ll see all the listings in the area you like.

Are Real Estate Companies in Florida Worth It?

Yes! they are! Real estate companies in Florida simplify buying and selling with expert agents and advanced tools. They provide sellers with maximum exposure and buyers with user-friendly tools for a seamless experience.

You can also save thousands by listing your home on the MLS. Flat Fee MLS companies list your home for a flat fee. Also, your listing gets syndicated to top websites like Redfin, Zillow, Trulia, Redfin.com, and hundreds of other websites.

Frequently Asked Questions

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