Selling your Florida house For Sale By Owner (FSBO) can save you thousands in real estate agent commissions. Not only that, 77% of FSBO homes sold in just two weeks, faster than the 73-day average in the Sunshine State.
Choosing FSBO is now easier than ever! High-tech For Sale By Owner websites in Florida will help you list on MLS seamlessly and within 24 hours. Also, after the NAR settlement, you can pocket over $22,000 on an average Florida home!
How to Sell a House By Owner in Florida in 6 Steps?
Florida’s market never slows down, whether it’s snowbirds in winter, vacationers in summer, or retirees year-round all chasing their dream home. You can maximize your savings on selling a home by owner in Florida with these 6 simple steps!
Step 1: Price Your Home Competitively
In the current real estate market, the right asking price can make or break your sale. While Florida home prices have gone up by 1.7% at the start of 2025, the number of homes for sale has also surged by 20.1%. So you need to stand out to get more buyers.
Step 2: Make Your Home Market-Ready
While selling a house in Florida, a little prep goes a long way. A well-staged home can help buyers see its full potential. In fact, 58% of buyers say home staging influences their decision, so make your home pop before you list it.
Here’s what you can do when to learn how to sell your home by owner:
- Declutter and Depersonalize: Clear out personal items and unnecessary furniture. A clean and neutral space helps buyers picture themselves living there without distractions.
- Improve Curb Appeal: Florida’s sunny weather makes curb appeal even more important. Mow your lawn, plant some colorful flowers, and touch up paint where needed. A fresh, welcoming exterior will make buyers want to step right in!
- Highlight Outdoor Living Spaces: Florida’s outdoor lifestyle is a big draw. Set up comfortable seating and some outdoor decor to highlight your lanai, pool, or garden area. Make your outdoors shine to help sway the buyers’ decision in your favor.
- Opt for a Professional Home Stager: Bring in professional home staging companies in Florida to give your place a fresh and polished look. They place your furniture and decor strategically to create a more spacious appeal.
Step 3: Increase Your Property’s Visibility
Selling a house in Florida without proper marketing is like trying to sell a beach house without mentioning the ocean view. In a competitive market, you’ve got to showcase what makes your property stand out, or it’ll just get lost in the crowd:
- List on MLS: Get your property on the MLS for extra exposure. It will also be syndicated to major sites like Zillow, Trulia, Realtor.com, etc. You can list your home on Florida MLS to attract more local agents and buyers searching for that perfect home.
- Hire a Pro Photographer: Whether you have a beautiful pool in Boca Raton or lush landscaping in Naples, a professional photography can elevate your home’s appeal. High quality photos entice potential buyers as they browse online or in brochures.
- Craft a Compelling Description: Highlight what makes your home unique, whether it’s a spacious lanai, an open floor plan, or proximity to local beaches. Focus on what makes the Florida lifestyle appealing and paint a picture of how buyers will enjoy living in your home.
- Put a “For Sale” Yard Sign: Whether you’re in a bustling Miami neighbourhood or a quiet community in the Keys, don’t underestimate the power of well-placed FSBO yard signs. It’s an easy way to catch the eye of potential buyers driving by your home.
Step 4: Organize Home Showings
Listing your home on the MLS gets attention, but showings and open houses seal the deal. Buyers can’t picture life in the sunshine state without seeing the lanai or feeling the poolside breeze. Here’s how to highlight your home’s best features.
- Host Open Houses: Show off your property’s charm in person. Plan open houses on sunny weekends to highlight outdoor spaces, pool, or ocean views. Create a relaxed atmosphere for buyers to explore, ask questions, and envision living there.
- Schedule Showings Online: Many buyers prefer to schedule private showings online, so simplify it with an online booking system like Houzeo Showings. Offer flexible times and offer virtual tours or live video showings for out-of-state buyers.
Step 5: Review, Compare, and Negotiate Offers
Florida’s competitive real estate market means buyers may come with different types of offers. Since you are selling a house without a Realtor, you must keep these questions in mind during negotiations:
- Are cash offers worth? Ensure the buyer is legitimate and verify their proof of funds. It’s also important to assess whether the offer reflects the fair market value of the property to avoid underselling.
- Can the buyer finance the purchase? Verify the buyer’s pre-approval status with their lender to confirm they are fully qualified for financing. Also, ensure their loan type, whether it’s a VA or FHA loan, aligns with the conditions of the sale.
- How will contingencies impact the sell? In Florida, waterfront properties might include additional contingencies, like flood zone or seawall inspections. Assess how they affect your sale timeline and negotiate streamline the process.
- Who will cover closing costs? Sellers usually cover their own closing costs in Florida like escrow fees, HOA, etc. However, buyers may negotiate for them to contribute more. You must calculate your final proceeds and negotiate accordingly.
Step 6: Finalize the Sale
A real estate attorney can help you with the paperwork for selling a house by owner in Florida and protect you legally. They handle things like title and closing documents. Typically, they charge $150 and $400 an hour.
How Much Do You Save By Selling Your House By Owner?
Thousands of dollars on agent commissions! When you sell your house without a realtor, you can save over $22,000 on on a median home of $410,800, after the NAR settlement.
Moreover, with a flat fee FSBO Website like Houzeo, you can list your home for just $199- that’s less than day at a theme park. You can save a huge $22,395 and go for a luxury cruise to Bahamas, buy a boat or upgrade your backyard.
| Service Provider | Fee in Florida | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $24,648 | $0 |
| Houzeo | Fixed Fee – $199 + $2,054 | $22,395 |
Pros and Cons of Selling a House Without a Realtor
With the high commission fees and a competitive real estate market, more owners want to sell their home FSBO. However, before you sell your home without a Realtor, consider the pros and cons:
✅ Pros
- Save Thousands: You typically have to pay 2.5% to 3% to a listing agent as Florida real estate commissions. If you sell your home yourself, you get to keep a larger portion of the sale price.
- Sell Faster: You can list your house yourself whenever you are ready, no need to search for a Realtor or wait for their availability. You market and sell on your own schedule.
- Retain Control: You have complete control to price, market, and negotiate. You can work at your own pace and decide what offers to accept based on your needs.
❌ Cons
- Limited Assistance: To sell your home, you need to conduct showings, negotiate with buyers, and handle legalities yourself. The time and effort required can often overwhelm first-time sellers.
- Potential Hidden Costs: If you list with a low cost FSBO service, you may have to pay high hidden fees at closing. Additionally, platforms like Craiglist attract fraudsters and scammers which may bring unnecessary risks.
5 Mistakes to Avoid While Selling a Home By Owner
When you sell your home by owner, you must avoid these common mistakes:
- Forget the MLS: If you try selling your home without MLS, it’s like fishing in a lake without a rod. To get more visibility on 100+ major platforms like Zillow, Trulia, and Realtor.com, you must opt for a Flat Fee MLS listing in Florida with Houzeo.
- Misprice Your Home: You need to know your property’s true value. Price it too high and buyers won’t bite. Price it low and you leave money on the table. Use a home worth calculator and a CMA to find the right price.
- Neglect Marketing: A home on sale without strong marketing is a like a theme park without rides- boring! In Florida’s fierce competition, high quality photos and well-written description are a must. You can add a free yard sign to reach the widest audience.
- Ignore Seller Disclosures: Skip any of the legal forms and Florida seller disclosures and you’ll be in a pickle soon. Ensure you complete all required disclosures and hire a Florida real estate attorney to help with the process.
- Fail to Negotiate Smartly: When a buyer throws out a low offer, don’t fold. Stand firm on your asking price and terms. Buyers will test you—respond with the resolve of a Miami Heat player in crunch time.
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