From Ashland to Madison, more Wisconsinites are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $17,000 on a median $310,100 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Rankings: 5 Best For Sale By Owner Websites in Wisconsin
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service |
|---|---|---|---|---|---|
| 1. Houzeo.com | $299 | ✅ | ✅ | ✅ | ✅ |
| 2. Lake Country Flat Fee | $3,995 | ❌ | ✅ | ❌ | ❌ |
| 2. FSBO.com | $399 | ❌ | ✅ | ❌ | ❌ |
| 5. ForSaleByOwner.com | $0 | ❌ | ❌ | ❌ | ❌ |
| 6. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Wisconsin:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Wisconsin MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo
BEST FSBO WEBSITE
Listing Fee: $199Houzeo offers 3 FSBO MLS listing packages:
- Silver Package – $199: You can list your property on the MLS with 24 photos and for 6 months. It also becomes visible on Zillow, Trulia, Realtor.com, etc. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there's an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo one of the top FSBO websites:
- Max Exposure: Houzeo’s MLS packages give you visibility to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to interested buyers on the go.
- No Hidden Fees: In most states, you’ll pay just a small flat fee to list on MLS by owner. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You also bypass the listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: With over 10,090+ happy customers, Houzeo is the most trusted FSBO website.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. Lake Country Flat Fee
GREAT LOCAL EXPOSURE
Listing Fee: $3,995Lake Country Flat Fee provides only one full-service package:
- Full-Service Flat Fee Listing – $3,995: The package includes listing changes, CMA and advice, professional yard sign, and more.
🚩Additional Charges: You may need to compensate the buyer’s agent with a 2.4% commission, which can be negotiated or reduced. This amount is in addition to the $3,995 fee.
Lake Country Flat Fee offers its services in 9 counties. Here are some advantages of listing with them:
- Comparable Market Analysis and Listing Advice: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
- Free Listing Changes: You can make changes to your listing, including the price, photos, text, etc., for no additional fees.
In our research, we found some dealbreakers with Lake Country Flat Fee:
- Expensive Package: The only package that Lake Country Flat Fee offers is very expensive. There are other Flat Fee MLS companies that offer similar services but at a reasonable rate.
- Limited Coverage: Lake Country Flat Fee covers only 9 counties in the state of Wisconsin. You cannot list your property if it’s located somewhere else.
Lake Country Flat Fee has 4.9 out of 5 stars from 245+ reviews on Google.
» Lake Country Flat Fee Reviews: Read our in-depth review of the Lake Country Flat Fee.
👉 Our Take: Lake Country Flat Fee has a highly experienced real estate team to assist you. However, they offer only one package for $3,995, which is expensive compared to its competitors. Additionally, they do not cover the entire state of Wisconsin.
3. FSBO.com
NATIONAL REFERRAL COMPANY
Listing Fee: $99.95 - $399.95FSBO.com offers two packages for home sellers but only one of them lists on MLS:
- FSBO Package – $99.95: Your home is listed on FSBO.com for 6 months with unlimited photos and one video. In some states, it is also visible on Redfin.com. You need to pay extra for yard sign and other supplies.
- MLS Package – $399.95: You can list your home on MLS and FSBO.com for 6 months. It will be visible on other real estate websites like Zillow, Realtor.com, Trulia, etc. The services in this package vary from state to state.
Add-on Supplies:
- FSBO Yard Sign- $16.99
- For Sale By Owner sign- $8.99
- Open House Sign- $10.99
- Metal Sign Holders- $26.95
Here are some benefits of selling with FSBO.com:
- Affordable FSBO Listing: You can list your home on FSBO.com and Redfin.com for just $99.95. However, you won’t get MLS exposure.
- User-Friendly Interface: They offer a straightforward listing process on their platform. They also have tools to upload photos and set prices.
- Nationwide Coverage- FSBO.com provides services in all the states of US. However, the services included in MLS package vary based on the states.
Here are some red flags attached with FSBO.com that you must check:
- Limited Automation: FSBO.com doesn’t have a mobile app and the listing process is manual. This can delay the process.
- Extra Charges for Listing Photos: The MLS package doesn’t mention anything about allowed number of photos. You need to pay extra for the same.
- Expensive à la carte Services: The platform offers multiple required services, like yard signs, as add-ons which increases the overall costs.
FSBO.com has 2.9 stars out of 5 from 2 reviews on Trustpilot.
» FSBO.com Reviews: Read more to know about the one of the oldest FSBO websites.
👉 Our Take: We recommend FSBO.com to experienced home sellers who can market their properties and handle negotiations on their own. However, they lack the tools to manage listings, offers, and showings that are required for first-time home sellers.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Wisconsin here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
- Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read this blog to learn more.
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in Wisconsin. We recommend them if you’re a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, it is not listed on MLS. This limits the visibility to other real estate websites.
You should consider these points while choosing Zillow:
- No Fees: You can list your home on Zillow’s FSBO website free of charge.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states across America.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow.
👉 Our Take: We don’t recommend selling FSBO on Zillow. It’s like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies With Hidden Fees
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Wisconsin and reduces your savings.
For Sale By Owner Websites Wisconsin: How Much Can You Save?
Thousands! That’s over $17,000 on a $310,100 home in the Badger State, after the NAR settlement. The best For Sale By Owner sites in Wisconsin help you save equity.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $299- that’s less than a Friday night fish fry! You can save a whopping $16,756 and use it for a golfing weekend in Kohler, a brand-new snowmobile, or some live music at Summerfest.
| Service Provider | Fee in Wisconsin | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $18,606 | $0 |
| Houzeo | Fixed Fee – $299 + $1,551 | $16,756 |
How to Choose the Best FSBO Website in Wisconsin?
To choose one from the top For Sale By Owner websites in Wisconsin, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers MLS listing for better exposure. It will lead to more buyers and a higher selling price.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
How to Sell Your Home With Wisconsin’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Wisconsin:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Wisconsin. Your property will be visible on every real estate website from Ashland to Madison.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at the cabin up north, ice fishing on a frozen lake, or stuck on the Beltline.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold before the first snowfall.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Wisconsin to highlight the charm of your Door County cottage. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Wisconsin’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Wisconsin FSBO Website
- Ignore the MLS: If you don’t list on the MLS, it is like throwing a tailgate party at Lambeau Field in July. Use Houzeo to list your home on Wisconsin MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: You must know your property’s correct value given the current Wisconsin housing market. Overprice, and buyers will disappear faster than a potluck dish at a church supper. Underprice, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to Lambeau in a Bears jersey. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than fans rushing in.
- Overlook Seller Disclosures: Legal Forms and WI seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone slipping on ice outside a local tavern. Hire a Wisconsin real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like a yard sale in the Northwoods, don’t cave. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground like a fisherman waiting for his trophy catch.
- Choose the Wrong FSBO Service: Choosing a FSBO service that lacks technology and provides limited exposure will mean more days on the market for your home. Get MLS access, top-notch tech, and a 5-star support team with Houzeo. Why settle for less?
» Houzeo Reviews: Find out what customers have to say about Houzeo.com.
