From St. Louis to Kansas, more Missourians are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $13,500 on a median $251,000 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Rankings: 5 Best For Sale By Owner Websites in Missouri
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service* |
|---|---|---|---|---|---|
| 1. Houzeo.com | $479 | ✅ | ✅ | ✅ | ✅ |
| 2. BuySelf Realty | $299 | ❌ | ✅ | ❌ | ❌ |
| 3. Homecoin | $95 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Missouri:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Missouri MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo
BEST FSBO WEBSITE
Listing Fee: $479Houzeo offers 3 FSBO MLS listing packages:
- Silver Package – $479: You can list your property on the MLS with 24 photos and for 6 months. It also becomes visible on Zillow, Trulia, Realtor.com, etc. You can also make unlimited changes to your listing.
- Gold Package – $549: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $569: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there's an additional 0.5% to 1.25% due at closing.
Here the key features that make Houzeo one of the top FSBO websites:
- Max Exposure: Houzeo’s MLS packages give you visibility to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to interested buyers on the go.
- No Hidden Fees: In most states, you’ll pay just a small flat fee to list on MLS by owner. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You also bypass the listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: With over 10,090+ happy customers, Houzeo is the most trusted FSBO website.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. BuySelf Realty
BEGINNER FRIENDLY
Listing Fee: $199-$499Buyself Inc. offers 2-3 packages depending on the county you are in. These packages list your property on the MLS:
- $199 Package – $499 Package: You can upload at least 5 photos and list your house in the local MLS. You can also access key lockbox and yard sign. Keep in mind that each county varies in packages, services, and prices.
BuySelf Realty offers the following advantages:
- Free Listing Changes: You can make as many changes as you want for free.
- Market Exposure: Your home will be displayed on all major real estate websites like Realtor.com, Zillow, Trulia, etc.
In our research, we found some limitations of listing with Buyself:
- Lack of Standardized Pricing: Keep in mind that the prices and the MLS packages vary from county to county. This means that you may end up paying more in certain counties.
- Outdated UI: Customer reviews suggest that sellers find it difficult to navigate the company website.
- No Mobile App: Even though they offer support via phone or email, they do not have the convenient option of a mobile app.
Buyself, Inc. has a rating of 4.9 out of 5 stars from 235+ total reviews on Google.
» BuySelf Realty Reviews: Read our in-depth analysis on Buyself, Inc.
👉 Our Take: BuySelf Realty is a good option for first-time home sellers. They allow free multiple listing changes across all packages, plus extra photos in some counties. However, we don’t recommend them due to inconsistent pricing that varies by county.
3. Homecoin
AFFORDABLE PACKAGES
Listing Fee: $95Homecoin offers two packages but only one list on MLS:
- FSBO Listing – $0: You can list your home on Homecoin’s website with unlimited photos. Your contacts are added to the listing so the buyers contact you directly. You also get a short URL for your listing.
- Listing Package – $95: You can list your property on MLS. It will be visible to other real estate websites like Zillow, Redfin, etc. You also get email support.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
Homecoin has certain benefits:
- Free Disclosures: You get all necessary state and federal seller’s disclosures at no extra cost.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin:
- Paid Add-Ons: Homecoin charges you extra for essential features like lockbox, signpost, etc. This increases the overall cost.
- Key Features Missing: You do not get tools for listing and showing management, or offer negotiation.
Homecoin has 4.6 out of 5 stars from 110+ reviews on Google.
» Homecoin Reviews: Is the Flat Flat MLS company worth it? Find out here.
👉 Our Take: We don’t recommend Homecoin. The FSBO package falls short on exposure, while the Listing package is missing essential services. You end up paying extra for basic features, driving up the cost while still lacking the tools you actually need.
Reviews: Best Free FSBO Websites
5. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
- Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read this blog to learn more.
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in Missouri. We recommend them if you’re a marketing pro, but if not, you likely won’t get any offers.
6. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, it is not listed on MLS. This limits the visibility to other real estate websites.
You should consider these points while choosing Zillow:
- No Fees: You can list your home on Zillow’s FSBO website free of charge.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states across America.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow.
👉 Our Take: We don’t recommend selling FSBO on Zillow. It’s like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies with Hidden Fees
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Missouri and reduces your savings.
For Sale By Owner Websites Missouri: How Much Can You Save?
Thousands! That’s over $13,500 on a $251,500 home in the Show-Me State, after the NAR settlement. The best For Sale By Owner sites in Missouri help you save equity.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $479- that’s less than a steak dinner for the whole family in Kansas City! You can save a whopping $13,353 and use it for a beach vacation, a getaway at the Lake of the Ozarks, or a road trip along Route 66.
| Service Provider | Fee in Missouri | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $15,090 | $0 |
| Houzeo | Fixed Fee – $479 + $1,258 | $13,353 |
How to Choose the Best FSBO Website in Missouri?
To choose one from the top For Sale By Owner websites in Missouri, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers MLS listing for better exposure. It will lead to more buyers and a higher selling price.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
How to Sell Your Home with Missouri’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Missouri:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing. Your property will be visible on every real estate website from St. Louis to Branson.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at the beach, exploring the Mark Twain National Forest, or stuck on the WB I-70.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold in the cozy town of Missouri.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Missouri to flaunt that charming front porch of your Cape Girardeau home. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Missouri’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Missouri FSBO Website
Here are some rookie mistakes that FSBO home sellers must avoid:
- Ignore the MLS: If you don’t list on the MLS, it is like serving ribs in Kansas City without burnt ends. Use Houzeo to list your home on Missouri MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: You must know your property’s correct value given the current Missouri housing market. Overprice, and buyers will disappear faster than a snowflake in a St. Louis summer. Underprice, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to a Cardinals game in a Cubs jersey. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than floats at the Dogwood Festival Parade.
- Overlook Seller Disclosures: Legal Forms and MO seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone slipping on a wet Schnucks floor. Hire a Missouri real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like they’re bidding on livestock at the Missouri State Fair, don’t go for the first offer. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground.
- Choose the Wrong FSBO Service: Choosing a FSBO service that lacks technology and provides limited exposure will mean more days on the market for your home. Get MLS access, top-notch tech, and a 5-star support team with Houzeo. Why settle for less?
» Houzeo Reviews: Find out what customers have to say about Houzeo.com.
