61% of home sellers think of choosing the For Sale By Owner route. And it’s evident why! You get to save a whopping 3% on listing agent commissions with FSBO. That’s a potential saving of $7,893 on a typical $263,100 home in the Great Lake State.
So, whether you’re in Detroit or Ann Arbor, you can also go FSBO and increase your profits. But how? Selecting the right FSBO website is the key! Opt for the best For Sale By Owner website in Michigan that offers personalized support, easy scheduling, and maximum exposure—all in one place!
Rankings: 7 Best For Sale By Owner Websites in Michigan
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service |
|---|---|---|---|---|---|
| 1. Houzeo.com | $399 | ✅ | ✅ | ✅ | ✅ |
| 2. Homecoin | $399 | ❌ | ✅ | ❌ | ❌ |
| 3. FSBO.com | $399 | ❌ | ✅ | ❌ | ❌ |
| 4. Kermath Realty | $998 | ❌ | ✅ | ❌ | ❌ |
| 5. ForSaleByOwner | $0 | ❌ | ❌ | ✅ | ❌ |
| 6. Zillow | $0 | ❌ | ❌ | ❌ | ❌ |
| 7. Craigslist | $0 | ❌ | ❌ | ❌ | ❌ |
What Are the Types of FSBO Websites?
There are two types of FSBO websites you can choose from to sell a house by owner in Michigan:
- Paid FSBO Websites: These websites list your home on the MLS for a flat fee. The MLS syndicates your listings to Zillow, Redfin, Trulia, and other websites.
- Free FSBO Websites: When you list for free, your listings are visible on the website and not on the MLS. No MLS exposure means less buyers and a lower sale price.
7 Best For Sale By Owner Websites Reviews in Michigan
Here’s our review of the top For Sale By Owner sites for Michigan homeowners:
Reviews: 4 Best Paid FSBO Websites
1. Houzeo
BEST FSBO WEBSITE
Listing Fee: $3994.9/5
Houzeo offers 4 FSBO MLS listing packages:
- Bronze – $399 + $350 at closing: This package offers a Houzeo listing only for 6 months with 24 photos.
- Silver – $409 + 0.5% at closing: This offers maximum photo upload and provides you with seller disclosures.
- Gold – $429 + 0.5% at closing: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum – $499 + 1% at closing: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!
These are the key features that make Houzeo one of the top FSBO websites to list with:
- Max Exposure: Houzeo’s MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to interested buyers on the go.
- No Hidden Fees: In most states, you’ll pay just a small flat fee to list on MLS by owner. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You also bypass the listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listing may take more than 12 hours to get updated.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: With over 10,090+ happy customers, Houzeo is the most trusted FSBO website.
Houzeo.com is one of the best For Sale By Owner sites in Michigan. With Houzeo’s Flat Fee MLS listing service, you can save thousands on Realtor commissions. Moreover, advanced technology, listing exposure, and 5-star customer support helps you sell your house as FSBO like a pro.
2. Homecoin
AFFORDABLE PACKAGE
Listing Fee: $954.7/5
Homecoin offers a single Flat Fee MLS package:
- Listing Package – $95: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $495 and the premium package costs $3000.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. If you opt for any additional service, you end up paying extra.
Note: Homecoin’s services and prices vary by region.
Homecoin has certain benefits:
- Free Disclosures: You get all necessary state and federal disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, that could make your experience less satisfactory.
- Essentials Are Add-Ons: Homecoin will charge you extra for features like showing management with a lockbox.
- Key Features Are Not Available: You do not get home inspections and appraisals, which could make your home less appealing to agents and buyers.
Homecoin has 4.7 out of 5 stars from 120+ reviews on Yelp.
» Homecoin Reviews: Is the Flat Flat MLS company worth it? Read our blog to find out.
Homecoin is a website For Sale By Owner that offers a single MLS listing package. Homecoin’s primary benefit is that it provides sellers with an easy way to list their homes on the MLS. Their rental lockbox, professional real estate photographs, or signposts come at additional costs.
We do not recommend Homecoin for most home sellers. The additional features come at a hefty price point. Further, Homecoin’s limited coverage may make it difficult for many Americans to benefit from their MLS access package.
3. FSBO.com
NATIONAL REFERRAL COMPANY
Listing Fee: $99.95 - $399- FSBO Package: $99.95
- MLS Package: $399.95
- Multiple Categories of Listings
- User-Friendly Interface
- Nationwide Coverage
- Limited Automation
- Unpredictable Broker Quality
- Extra Charges for Listing Photos
- Expensive à la carte Services
FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.
» FSBO.com Reviews: Read why the oldest FSBO website isn’t the best anymore.
FSBO.com is accessible nationwide, providing coverage in over 50+ markets.
Apart from listing your house For Sale By Owner, FSBO.com offers no major services. The à la carte items are expensive, and you’re charged extra for uploading more than 20 photos.
4. Kermath Realty
LOCAL EXPOSURE
Listing Fee: $299 - $9984.3/5
Kermath Realty offers 4 Flat Fee MLS packages to home sellers.
- Bronze Package – $299: The package includes a listing term of 6 months with 6 photos. Other services include printable color flyers, buyer lead forwarding, and a regular yard sign.
- Silver Package – $399: The package includes a listing term of 12 months with 35 photos. The package also offers 3 open house postings, virtual tours, and more.
- Gold Package – $998: This is a full-service package. You get direct assistance from a broker to help you sell.
- Platinum Package – $379 + 0.5% at closing: This package is similar to the Gold Package. You need to pay 0.5% of the sales price to a maximum of $1,500 at closing.
👉 Our Take: Kermath Realty offers multiple packages tailored to fit your needs. However, the two full-service plans are expensive as compared to the other service providers.
» What is Kermath Realty? Is Kermath Realty worth it? Read our blog to find out.
In terms of value, Kermath Realty is a good option. Here are some of its advantages.
- Strong Customer Support: Kermath Realty has an excellent 4.3 out of 5-star rating on Google Reviews. This indicates they provide strong support to their customers.
- Color Flyers With All the Listings: Each listing includes a color flyer that you can hand out at open houses or post on your yard sign.
» Pros of Kermath Realty: Read this to learn more about the company.
In our research, we found some major deal breakers with Kermath Realty.
- Only for Experienced Sellers: The Bronze and Silver plan from Kermath Realty is only suitable for seasoned sellers. If you require even a little support, you should pick one of the more expensive options.
- Listing Upgrades are Not Clear: There is no information on Kermath Realty’s website about whether you can change your listing after it goes live.
Jeff Kermath Realty has 4.3 out of 5 stars from 70+ reviews on Google.
» Kermath Realty Reviews: Read Kermath Realty’s reviews and choose accordingly.
Kermath Realty is a local FSBO Flat Fee listing service, owned and operated by Jeff Kermath. They have been in this business for the last 20 years and have over 6200 listings so far.
Kermath Realty does not provide you with a real estate professional without their full-service package.
Reviews: 3 Best Free FSBO Websites
5. ForSaleByOwner.com
OPTIONAL FREE LISTING
Listing Fee: $0 - $4953.4/5
ForSaleByOwner.com includes 2 FSBO packages:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website.
- ‘Closing Assistance’ Package – $495: You get the assistance of a licensed real estate broker. However, for this, you need to have a potential buyer.
👉 Our Take: ForSaleByOwner.com does not list on MLS. This can be a strong drawback in your selling processes.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
- Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No MLS Listing: This site does not list your property on MLS. You can only list on the ForSaleByOwner.com website.
- Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
- Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 3.4 out of 5 stars on BestCompany.com.
» ForSaleByOwner.com Reviews: Read this blog to learn more.
ForSaleByOwner.com is the oldest free FSBO website, serving since 1999. Moreover, they provide tools to help you calculate your home’s worth and legal forms. But the website doesn’t offer MLS listing service. And their paid agent support package is priced similarly in cost to a traditional Realtor.
6. Zillow For Sale By Owner
REAL ESTATE MARKETPLACE
Listing Fee: $01.4/5
Zillow offers the following listing plans for home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
- Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. You get access to a real estate agent who guides you through the entire sale process.
👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.
You should consider these points while choosing Zillow:
- No Fees: You can list your home on Zillow’s FSBO website free of charge.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
- Maximum Market Exposure: It is one of the most popular real estate websites, with millions of monthly visitors. This means that a large number of potential buyers will see your listing.
- Nationwide Coverage: Zillow FSBO services are accessible in all 50 states across America.
- User-Friendly Interface: Its website and mobile app are easy to use and navigate. Users can search for properties based on location, price, features, and other criteria.
- Offers Rental Services: Zillow is one of the best rental websites in America. It offers a built-in tenant screening tool, rent collection feature, owner portal, pricing suggestions, etc.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
Zillow has a rating of 1.4 out of 5 stars from 350+ reviews on Trustpilot.
» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.
Zillow is one of the most popular FSBO websites. To list your home, you can simply sign up and create your free account. However, Zillow’s FSBO listings do not appear on the MLS and are hidden in the ‘Other Listings’ tab. This limits exposure when selling a house in Michigan.
7. Craigslist
BIGGEST CLASSIFIEDS
Listing Fee: $01.4/5
Since Craigslist is one of the biggest classified websites, it offers free listings:
- FSBO Listing on Craigslist – $0: You get an FSBO listing on Craigslist. Here you can upload your property’s description, location, and some photos.
👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.
These are some key pros to consider:
- User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
- Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
- Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
- Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.
Here are a few cons to keep in mind:
- Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
- Scammers and Pranksters: Craigslist is infamous for being a playground for scammers. Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
- Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.
Craigslist has a poor rating of 1.4 out of 5 stars from 300+ reviews on Trustpilot.
» How to Sell a House on Craigslist: Learn the step-by-step process of selling your home on Craigslist.
Craigslist is one of the biggest free For Sale By Owner companies. They can provide decent exposure to your FSBO listing. But they lack security features and can also attract scammers and fraudulent cash home buyers. So, you must be careful with sharing your property information and verify buyer identity.
How Much Can You Save With a FSBO Website in Michigan?
If you plan to sell your home in Michigan, using a FSBO website can save you thousands of dollars in Realtor commissions. Imagine you own a $263,100 home in the Great Lake State. Traditionally, you’ll have to pay around $7,893 in commission.
But with a FSBO website like Houzeo, your house gets listed on the MLS for a flat fee of just $399 + $350 at closing. This helps you save a whopping $7,144.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $7,893 | $0 |
| Houzeo | $399 | $749* | $7,144 |
What to Look Out for in the Best FSBO Websites?
Consider these 4 factors when selecting the best FSBO home selling sites in the Great Lake State:
- User Experience: The top For Sale By Owner websites should be easy to navigate. Look for features like mobile app, virtual tours and offers.
- MLS Listing: Opt for a platform that offers MLS listing. This can significantly increase your property’s exposure to buyers and agents.
- Pricing: Evaluate the packages of FSBO websites. Some offer free listings, while others charge a flat fee or a percentage of the sale price.
- Customer Support: Look for platforms that offer top notch customer service and provide guidance to the sellers.
Tips to List Your House as For Sale By Owner in Michigan
Here are some home selling tips and strategies you must follow with For Sale By Owner websites in Michigan.
How to List on Michigan’s #1 FSBO Website?
Here’s how you can get your home in front of local buyers and agents with the help of For Sale By Owner listing sites in Michigan:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing to maximize your property exposure.
- Create Your Account: Almost all best FSBO sites with MLS access will let you create an account. High-tech listing sites like Houzeo allow you to manage your MLS listing online!
- Choose a Listing Plan: The plan should meet needs and include all the services that would make your home selling journey smooth and effortless.
- Enter Property Details & Add Photos: Include property details like the number of beds, baths, etc. and add high quality photos. Consider hiring a real estate photographer in Michigan.
- Sign the Agreement: Carefully review and sign the listing agreement and seller disclosure forms. If everything is in order, your home will be listed on the MLS within 24 to 48 hours.
Frequently Asked Questions
Where can I list my home For Sale By Owner in Michigan for free?
You can list your Michigan home for free on websites like Craigslist, Facebook Marketplace, and Zillow For Sale By Owner. However, these platforms offer limited exposure compared to Houzeo's MLS listing service.
What is the best For Sale By Owner MLS listing service in Michigan?
Houzeo is the best FSBO MLS listing service in Michigan. It offers a user-friendly platform, professional tools, and a Flat Fee MLS Michigan listing service that can help you avoid commissions.
Do buyers look for Michigan house for sale on FSBO websites?
Yes, buyers do look for Michigan houses for sale on For Sale By Owner platforms. This gives sellers an opportunity to save on real estate agent commissions in Michigan.
Is selling a house yourself in Michigan worth it?
Yes, selling a house in Michigan can be worth it if you opt for top FSBO websites like Houzeo. You get to save on hefty Realtor commissions. Also with Houzeo Mobile App, you can manage listings, schedule showings, review offers- all at your fingertips!
