7 Best For Sale By Owner Websites in Florida (2025 Updates)

6 mins read Dec 16, 2024
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Megha Mulchandani

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Megha Mulchandani

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Megha M. is an adept content editor well-versed in the intricacies of American market dynamics and economic trends. In her free time, she excels as a versatile theatre artist and public speaker.

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61% of home sellers think of choosing the For Sale By Owner route. And it’s evident why! You get to save a whopping 3% on listing agent commissions with FSBO. That’s a potential saving of $12,288 on a typical $409,600 home in the Sunshine State.

So, whether you’re in Pensacola or Miami, you can also go FSBO and increase your profits. But how? Selecting the right FSBO website is the key! Opt for the best For Sale By Owner website in Florida that offers personalized support, easy scheduling, and maximum exposure—all in one place!

Rankings: 7 Best For Sale By Owner Websites in Florida

FSBO WebsitesListing FeeMobile AppMLS Access100% Online5 Star Customer Service
1. Houzeo$399
2. List With Freedom$89 - $595
3. Beycome$99 - $599
4. Flat Fee MLS Realty$99 - $549
5. ForSaleByOwner.com$0 - $495
6. Zillow$0
7. Craigslist$0

What Are the Types of FSBO Websites?

There are two types of FSBO websites you can choose from to sell a house by owner in Florida:

  • Paid FSBO Websites: These websites list your home on the MLS for a flat fee. The MLS syndicates your listings to Zillow, Redfin, Trulia, and other websites.
  • Free FSBO Websites: When you list for free, your listings are visible on the website and not on the MLS. No MLS exposure means less buyers and a lower sale price.

7 Best For Sale By Owner Websites Reviews in Florida

Here’s our review of the top For Sale By Owner sites for Florida homeowners:

Reviews: 4 Best Paid FSBO Websites

1. Houzeo

Houzeo LogoLogo-Link

BEST FSBO WEBSITE

Listing Fee: $399

4.9/5

10,098+ reviews
💲 Pricing

Houzeo offers 4 FSBO MLS listing packages:

  • Bronze – $399 + $350 at closing: This package offers a Houzeo listing only for 6 months with 24 photos.
  • Silver – $409 + 0.5% at closing: This offers maximum photo upload and provides you with seller disclosures.
  • Gold – $429 + 0.5% at closing: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $499 + 1% at closing: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!

⚡ Highlights

These are the key features that make Houzeo one of the top FSBO websites to list with:

  • Max Exposure: Houzeo’s MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  • 5-Star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  • 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to interested buyers on the go.
  • No Hidden Fees: In most states, you’ll pay just a small flat fee to list on MLS by owner. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You also bypass the listing agent commission.
  • Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
🚩 Deal Breakers

Houzeo’s services are limited in Wyoming, South Dakota, and West Virginia. This means your listing may take more than 12 hours to get updated.

⭐ Reviews

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: With over 10,090+ happy customers, Houzeo is the most trusted FSBO website.

Houzeo.com is one of the best For Sale By Owner sites in Florida. With Houzeo’s Flat Fee MLS listing service, you can save thousands on Realtor commissions. Moreover, advanced technology, listing exposure, and 5-star customer support helps you sell your house as FSBO like a pro.

2. List With Freedom

List With Freedom logoLogo-Link

COMPREHENSIVE PACKAGES

Listing Fee: $89 - $395

4.7/5

600+ reviews
💲Pricing

List With Freedom is a trusted and established Multiple Listing Service that offers 3 packages:

  • Gold Package – $89 + 0.5% at Closing: You can list you home for 6 months with 25 photos and unlimited changes. Online showing service, open houses, professional yard sign and other services are available at additional charges.
  • Platinum Package – $195 + 0.25% at Closing: You get to list your property for 6 months with maximum number of photos. The rest of the services are the same as Gold plan.
  • Platinum+ Package – $395 + 0.25% at Closing: You get a 12 months listing term along with online showing service, virtual tour, and some other features. You can add-on more services at some extra cost.

👉 Our Take: List With Freedom is a good option for experienced sellers. However, they have a compliance fee at closing along with the additional charges for add-on services which adds to the total cost.

⚡ Highlights

List With Freedom helps list a house For Sale By Owner:

  • Affordable Pricing: Their basic listing service starts at just $89.
  • Unlimited Listing Changes: You can modify your MLS listing any number of times at no extra cost.
  • Direct Buyer Leads: All buyer inquiries are forwarded directly to you, with no agent involvement. So you get to interact with the buyers and negotiate with them directly.
🚩 Deal Breakers

Here are some of the drawbacks of working with List With Freedom:

  • Additional Fee at Closing: You need to pay a compliance fee of 0.25%–0.50% at closing, which can add to the overall cost.
  • Extra Charges: Even with the Platinum+ plan, you need to pay extra for features like Open Houses, contract prep, and offer review.
  • No Agent Support: You need to handle negotiations, do market analysis, and manage the selling process on your own.
⭐ Reviews

List With Freedom has a 4.7 out of 5 stars rating from 600+ reviews on Google.

» List With Freedom Reviews:  Is List With Freedom a good choice? Find out the details in our review!

List With Freedom has been operating since 19 years. They provide MLS listing services in all US states except Alaska, Colorado, Hawaii, and Puerto Rico. Nevertheless, they don’t offer pricing or negotiation assistance. Their premium packages lack marketing services like open houses and virtual tours.

3. Beycome

Beycome logoLogo-Link

DIY Real Estate Brokerage

Listing Fee: $99 - $599

4.5/5

600+ reviews
💲Pricing

Beycome Brokerage Realty LLC offers three Flat Fee MLS listing packages for homeowners:

  • Basic Package – $99: This package offers you unlimited changes to your listings.
  • Enhanced Package – $399: You get a yard sign, a featured listing on Beycome’s website, flyers, brochures, and one key lockbox. You can also add a virtual tour video to your listing. This package is available only in 8 states.
  • Concierge Service – $599 + 1% Commission: This is essentially a virtual full-service package that includes assistance till closing. They charge 1% of the sale price at closing. It is available only in 6 states.

👉 Our Take: Beycome’s prices are reasonable. However, their à la carte services comes with a hefty price tag. Also, the website is suitable only for experienced sellers.

⚡ Highlights

Beycome offers good service in the selected states they are available in:

  • Unrestricted Revisions and Edits: You can make unlimited changes to the description, photos, or price of your listing.
  • Expert Assistance, if Needed: You can get expert assistance on all 7 days of the week in English and Spanish.
🚩 Deal Breakers

In our research, we came across these deal breakers with Beycome:

  • Upselling Title Service: Beycome also owns a title company, which will be pitched to you repeatedly.
  • Limited Coverage: It is only available in 10 states.
  • Lack of Assistance: Most sellers had to manage price negotiation, showings, and closing by themselves. Sellers also complained about the delay in resolving issues.
  • Average Technology: Leads, inspections, appraisals, etc., are managed offline so the process can be cumbersome.
  • Only for Experienced Sellers: First-time sellers may not have experience in closing costs and seller disclosures. Beycome does not provide that much assistance in this area.
⭐ Reviews

Beycome has 4.5 out of 5 stars from 600+ reviews on Google.

» Beycome Reviews: Know why Beycome is not the best choice to sell your home.

Beycome is a Flat Fee MLS company in Florida. They are known for their affordable packages and provide unlimited changes to your listing. They also own a title company. However, Beycome is available only in 10 states. The sellers complain about the limited in-person support for closing and paperwork.

4. Flat Fee MLS Realty

logo imageLogo-Link

AFFORDABLE PLANS

Listing Fee: Starts at $129

4.4/5

90+ reviews
💲 Pricing

Flat Fee MLS Realty offers listing packages in the price range of $129-$599. Some important features include:

  • Silver Package – $129: You get a 3-month listing term and can make 10 listing updates. You can upload up to 15 property pictures.
  • Gold Package – $299: Your property will be listed on the MLS for 6 months and you can make unlimited listing changes. You can upload a maximum of 50 home pictures.
  • Platinum Package – $599: Your home will be live on the MLS until it’s sold and you can make unlimited changes to the listing. You can upload 50 house photos on the MLS.

👉 Our Take: Flat Fee MLS Realty offers budget-friendly packages starting at $129. However, with the basic plan you get just 3-month listing term. This means you will have to settle with a not-so competitive offer before your home goes offline.

⚡ Highlights

Listing with Flat Fee MLS Realty has some advantages:

  • Availability of Marketing Tools: You can schedule open house, get CMA report, and digital flyers.
  • Local Exposure: Your home is listed on the local MLS which makes your home visible to nearby buyers and their agents.
  • HD Photos: With the Platinum package you can get 25+ professionally clicked HD photos of your home.
🚩 Deal Breakers

In our research, we have found certain drawbacks of Flat Fee Realty:

  • Short Listing Term: You can list your home for 3-months only. To increase the listing term you need to opt for expensive packages.
  • No Yard Sign: You do not get a yard sign which is an essential marketing tool provided by most Flat Fee MLS companies.
  • Limited Services in Basic Package: To avail essential services like expedited listing and open house scheduling, you need to opt for advanced packages.
⭐ Reviews

The MLS listing company has 4.4 out of 5 stars from 90+ total reviews on Google.

» Flat Fee MLS Realty Reviews: Check out our detailed review of Flat Fee Realty.

Flat Fee MLS Realty is a real estate company in Florida that offers by-owner services. They operate in Indiana, Colorado, Florida, and Illinois. However, you’ll pay an extra $375 at closing if you don’t use their affiliated title company, Excel Title. Also, the company doesn’t offer For Sale By Owner yard sign service.

Reviews: 3 Best Free FSBO Websites

5. ForSaleByOwner.com

For Sale By OwnerLogo-Link

OPTIONAL FREE LISTING

Listing Fee: $0 - $495

3.4/5

60+ reviews
💲 Pricing

ForSaleByOwner.com includes 2 FSBO packages:

  • ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website.
  • ‘Closing Assistance’ Package – $495: You get the assistance of a licensed real estate broker. However, for this, you need to have a potential buyer.

👉 Our Take: ForSaleByOwner.com does not list on MLS. This can be a strong drawback in your selling processes.

⚡ Highlights

These are some pros to consider:

  • Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
  • Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
  • Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
🚩 Deal Breakers

We have found certain cons about ForSaleByOwner.com in our research:

  • No MLS Listing: This site does not list your property on MLS. You can only list on the ForSaleByOwner.com website.
  • Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
  • Privacy Violation: Even though listing on ForSaleByOwner.com is free, payment details are still necessary.
  • Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
⭐ Reviews

ForSaleByOwner.com has a rating of 3.4 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Read this blog to learn more.

ForSaleByOwner.com is the oldest free FSBO website, serving since 1999. Moreover, they provide tools to help you calculate your home’s worth and legal forms. But the website doesn’t offer MLS listing service. And their paid agent support package is priced similarly in cost to a traditional Realtor.

6. Zillow For Sale By Owner

ZillowLogo-Link

REAL ESTATE MARKETPLACE

Listing Fee: $0

1.4/5

350+ reviews
💲 Pricing

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • Zillow Premier Agent – 3% commission: This is the traditional way to sell your home. You get access to a real estate agent who guides you through the entire sale process.

👉 Our Take: Zillow is a comprehensive real estate website that offers a variety of tools and resources for home sellers.

⚡ Highlights

You should consider these points while choosing Zillow:

  • No Fees: You can list your home on Zillow’s FSBO website free of charge.
  • Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
  • Maximum Market Exposure: It is one of the most popular real estate websites, with millions of monthly visitors. This means that a large number of potential buyers will see your listing.
  • Nationwide Coverage: Zillow FSBO services are accessible in all 50 states across America.
  • User-Friendly Interface: Its website and mobile app are easy to use and navigate. Users can search for properties based on location, price, features, and other criteria.
  • Offers Rental Services: Zillow is one of the best rental websites in America. It offers a built-in tenant screening tool, rent collection feature, owner portal, pricing suggestions, etc.
🚩 Deal Breakers

We identified several disadvantages of listing with Zillow:

  • Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
  • Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
  • Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
⭐ Reviews

Zillow has a rating of 1.4 out of 5 stars from 350+ reviews on Trustpilot.

» Zillow For Sale By Owner Reviews: Read our in-depth review on Zillow.

Zillow is one of the most popular FSBO websites. To list your home, you can simply sign up and create your free account. However, Zillow’s FSBO listings do not appear on the MLS and are hidden in the ‘Other Listings’ tab. This limits exposure when selling a house in Florida.

7. Craigslist

Craiglist LogoLogo-Link

BIGGEST CLASSIFIEDS

Listing Fee: $0

1.4/5

300+ reviews
💲 Pricing

Since Craigslist is one of the biggest classified websites, it offers free listings:

  • FSBO Listing on Craigslist – $0: You get an FSBO listing on Craigslist. Here you can upload your property’s description, location, and some photos.

👉 Our Take: With Craigslist you can post your house for sale for free. However, you don’t have MLS exposure.

⚡ Highlights

These are some key pros to consider:

  • User-Friendly Website: Craigslist’s website is easy to navigate. This helps you to easily create your listing and add property information.
  • Free FSBO Listing: Most of the FSBO sellers who opt to advertise on Craigslist do it to save up on the agent’s commission.
  • Good for Distressed Property: Craigslist is a great platform for distressed properties. This is mainly because many cash buyers, house flippers, and investors keep track of listings on Craigslist.
  • Huge Traffic: According to Similarweb, Craigslist is the most visited classified website in the USA.
🚩 Deal Breakers

Here are a few cons to keep in mind:

  • Lowball Offer: Customers have reported that buyers on Craigslist make lowball offers.
  • Scammers and Pranksters: Craigslist is infamous for being a playground for scammers. Many people who list their homes on Craigslist get unsolicited calls from scammers posing as buyers.
  • Short Lifespan of Ads: Craigslist ads are listed in reverse chronological order, the newest ones always have the most prominence.
⭐ Reviews

Craigslist has a poor rating of 1.4 out of 5 stars from 300+ reviews on Trustpilot.

» How to Sell a House on Craigslist: Learn the step-by-step process of selling your home on Craigslist.

Craigslist is one of the biggest free For Sale By Owner companies. They can provide decent exposure to your FSBO listing. But they lack security features and can also attract scammers and fraudulent cash home buyers. So, you must be careful with sharing your property information and verify buyer identity.

How Much Can You Save With a FSBO Website in Florida?

If you plan to sell your home in Florida, using a FSBO website can save you thousands of dollars in Realtor commissions. Imagine you own a $409,600 home in the Sunshine State. Traditionally, you’ll have to pay around $12,288 in commission.

But with a FSBO website like Houzeo, your house gets listed on the MLS for a flat fee of just $399 + $350 at closing. This helps you save a whopping $11,539.

Service ProviderFeeCommission DueSavings
Traditional Agent3%$12,288$0
Houzeo$399$749*$11,539
* Houzeo’s Bronze Plan costs $399 and has a $350 closing fee.

Lara Shane Saved $24,000 With Houzeo, You Can Too!

Start Your Home Selling Journey

Save $$$ Like Lara

What to Look Out for in the Best FSBO Websites?

Consider these 4 factors when selecting the best FSBO home selling sites in the Sunshine State:

  • User Experience: The top For Sale By Owner websites should be easy to navigate. Look for features like mobile app, virtual tours and offers.
  • MLS Listing: Opt for a platform that offers MLS listing. This can significantly increase your property’s exposure to buyers and agents.
  • Pricing: Evaluate the packages of FSBO websites. Some offer free listings, while others charge a flat fee or a percentage of the sale price.
  • Customer Support: Look for platforms that offer top notch customer service and provide guidance to the sellers.

Tips to List Your House as For Sale By Owner in Florida

Here are some home selling tips and strategies you must follow with For Sale By Owner websites in Florida.

For Sale By Owner Tips

How to List on Florida’s #1 FSBO Website?

Here’s how you can get your home in front of local buyers and agents with the help of For Sale By Owner listing sites in Florida:

  1. Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing to maximize your property exposure.
  2. Create Your Account: Almost all best FSBO sites with MLS access will let you create an account. High-tech listing sites like Houzeo allow you to manage your MLS listing online!
  3. Choose a Listing Plan: The plan should meet needs and include all the services that would make your home selling journey smooth and effortless.
  4. Enter Property Details & Add Photos: Include property details like the number of beds, baths, etc. and add high quality photos. Consider hiring a real estate photographer in Florida.
  5. Sign the Agreement: Carefully review and sign the listing agreement and seller disclosure forms. If everything is in order, your home will be listed on the MLS within 24 to 48 hours.

How to List Your FSBO Home on the MLS

Save💲With #1 For Sale By Owner Platform

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Frequently Asked Questions

Where can I list my home For Sale By Owner in Florida for free?

You can list your Florida home for free on websites like Craigslist, Facebook Marketplace, and Zillow For Sale By Owner. However, these platforms offer limited exposure compared to Houzeo's MLS listing service.

What is the best For Sale By Owner MLS listing service in Florida?

Houzeo is the best FSBO MLS listing service in Florida. It offers a user-friendly platform, professional tools, and a Flat Fee MLS Florida listing service that can help you avoid commissions.

Do buyers look for Florida house for sale on FSBO websites?

Yes, buyers do look for Florida houses for sale on For Sale By Owner platforms. This gives sellers an opportunity to save on real estate agent commissions in Florida.

Is selling a house yourself in Florida worth it?

Yes, selling a house in Florida can be worth it if you opt for top FSBO websites like Houzeo. You get to save on hefty Realtor commissions. Also with Houzeo Mobile App, you can manage listings, schedule showings, review offers- all at your fingertips!

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