From Pensacola to Miami, FSBOs are trending up. More Floridians than ever have saved thousands in commission selling their homes For Sale By Owner. Millennials lead the way, with over 55% comfortable selling their homes themselves.
You can save over $22,500 on a median $410,500 home selling a house in Florida by owner. We’ve spent thousands of hours researching the best FSBO sites in the Sunshine State to help you sell your Florida home fast!
Rankings: 5 Best For Sale By Owner Websites in Florida
| FSBO Websites | Listing Fee | Mobile App | MLS Access | 100% Online | 5-star Customer Service* |
|---|---|---|---|---|---|
| 1. Houzeo | $199 | ✅ | ✅ | ✅ | ✅ |
| 2. List Now Realty | $400 | ❌ | ✅ | ❌ | ✅ |
| 3. Flat Fee MLS Realty | $99 - $549 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner.com | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Florida:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Florida MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo
BEST FSBO WEBSITE
Listing Fee: $199Houzeo offers 3 FSBO MLS listing packages:
- Silver Package – $199: You can list your property on the MLS with 24 photos and for 6 months. It also becomes visible on Zillow, Trulia, Realtor.com, etc. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there’s an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo one of the top FSBO websites:
- Max Exposure: Houzeo’s MLS packages give you visibility to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to interested buyers on the go.
- No Hidden Fees: In most states, you’ll pay just a small flat fee to list on MLS by owner. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You also bypass the listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: With over 10,090+ happy customers, Houzeo is the most trusted FSBO website.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. List Now Realty
Expensive Service
Listing Fee: $400List Now Realty offers two packages for Florida home sellers:
- Flat Fee MLS Listing Package – $400: Your property is listed on the MLS and real estate websites like Zillow, Realtor.com, and more until it’s sold. You can post maximum photos allowed and make unlimited changes to your listing.
- Full-Service Listing Package – 4% at Closing: You get a professional real estate photography service, a CMA, a yard sign, and a lock box. The package includes negotiations, inquiries, and showings assistance.
Here are some of the benefits that you get with List Now Realty:
- Local MLS Listing: With List Now Realty, your property gets listed on local Florida MLSs, increasing your property’s visibility to hundreds of real estate websites.
- Maximum Photos: You can upload the maximum number of photos allowed by the MLS. You can also access professional real estate photography.
- Free Listing Changes: You can make unlimited updates to your listing in both their packages.
- No Cancellation Fee: List Now Realty charges no cancellation fees if you choose to cancel your Florida Flat Fee MLS listing.
In our research, we found some drawbacks of List With Freedom that could make your selling experience less satisfactory:
- Limited Coverage: They provide services in only 38 Florida counties and in their respective cities such as Waldo, Odessa etc.
- Non-Refundable Listing: Their listing fee is not refundable if you wish to cancel your Flat Fee MLS listing.
- Lack of Marketing Tools: Yard signs and lock boxes are vital tools for attracting more offers. However, List Now Realty does not offer these tools in their basic package.
List Now Realty has 4.9 out of 5 stars from 36 reviews on Google.
» List Now Realty Reviews: Check our reviews for List Now Realty.
👉 Our Take: List Now Realty’s FSBO package offers an MLS listing with max photos, lead forwarding, and free listing changes. But, it’s comparatively pretty expensive. We recommend it only if you’re listing a luxury penthouse, not a modest starter home.
3. Flat Fee MLS Realty
AFFORDABLE PLANS
Listing Fee: $99 - $549Flat Fee MLS Realty offers affordable FSBO listing packages.
- Silver Package – $99: You get a 3-month listing term, addendums and disclosures, and 10 listing updates. You can upload up to 15 property pictures.
- Gold Package – $249: Apart from all the features in the Silver package, you also get an expedited listing for 6 months, unlimited listing changes, open house scheduling, and a CMA report. You can upload up to 50 photos.
- Platinum Package – $549: Along with the services of the Gold package, you also get 25+ professional HD photos, a lockbox, and aerial drone photos. Your listing will be live on the MLS until it’s sold.
🚩 $775 in Hidden Fees: Flat Fee MLS Realty charge additional $375 from you and $400 from the buyer’s agent at closing. This is not mentioned in their Pricing page but is hidden in their FAQs.
Listing with Flat Fee MLS Realty has some advantages:
- Marketing Tools: You can schedule open houses, and get a detailed CMA report along with digital flyers.
- Local Exposure: Your property will be listed on the local MLS and will be visible across Orlando, Miami, Jacksonville, and Tampa, etc., connecting you with nearby buyers and their agents.
- Addendums and Disclosure: You get a seller disclosures, addendums and contracts required for the sale of your property.
In our research, we have found certain drawbacks of Flat Fee MLS Realty:
- Short Listing Term: You can list your home for only 3 months in their basic package. For a longer listing term, you need to opt for other packages.
- No Yard Sign: You do not get a yard sign which is an essential marketing tool for selling your home FSBO.
- Manual Listing Change: To make changes to your listing details, you must send an email to the company or fill an online form on their website.
Flat Fee MLS Company has 4.4 out of 5 stars from 99 total reviews on Google.
» Flat Fee MLS Realty Reviews: Check out their detailed review here.
👉 Our Take: Flat Fee MLS Realty offers budget-friendly packages from $99. However, we don’t recommend them because their hidden fees of $775 can increase your overall costs. You also don’t get any tools to manage your listing, showings or offers.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Florida here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com caters to customers throughout the United States.
- Control and Flexibility: You can set your schedule, host showings, and manage the sale process at your convenience.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be time-consuming and demanding to manage the listings, showings, negotiations, and paperwork.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read this blog to learn more.
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in Florida. We recommend them if you’re a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, it is not listed on MLS. This limits the visibility to other real estate websites.
You should consider these points while choosing Zillow:
- No Fees: You can list your home on Zillow’s FSBO website free of charge.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden costs.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states across America.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO companies offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow.
👉 Our Take: We don’t recommend selling FSBO on Zillow. It’s like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies With Hidden Fees
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Florida and reduces your savings.
For Sale By Owner Websites Florida: How Much Can You Save?
Thousands! That’s over $22,500 on a $410,800 home in the Sunshine State, after the NAR settlement. The best For Sale By Owner sites in Florida help you save equity.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $199- that’s less than a seafood dinner! You can save a whopping $22,395 and use it for a beach vacation, a boat upgrade, or some recreational activities in the Florida sun.
| Service Provider | Fee in Florida | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $24,648 | $0 |
| Houzeo | Fixed Fee – $199 + $2,054 | $22,395 |
How to Choose the Best FSBO Website in Florida?
To choose one from the top For Sale By Owner websites in Florida, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers Flat Fee MLS service in Florida for better exposure. It will lead to more buyers and a higher selling price while maximizing on savings.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
How to Sell Your Home With Florida’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Florida:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Florida. Your property will be visible on every real estate website from Miami to Jacksonville.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at the beach, in Brickell, or stuck on the Palmetto.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold under the Florida sun.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Florida to flaunt that swanky pool in your Boca Raton home. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Florida’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Florida FSBO Website
Here are some rookie mistakes that FSBO home sellers must avoid:
- Ignore the MLS: If you don’t list on the MLS, it is like throwing a pool party in Orlando during a hurricane. Use Houzeo if you’re wondering how to list your home on Florida MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: To sell your home quickly in the current Florida housing market, you need an estimate of your property’s value. Without it, you may price your house inaccurately. An asking price that’s too high will scare buyers away. Too low, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to South Beach in socks and sandals. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than snowbirds in November.
- Overlook Seller Disclosures: Legal forms and Florida seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone slipping on a wet Publix floor. Hire a Florida real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like an off-season Key West Airbnb rate, don’t roll over. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground like a Florida Gator.
- Choose the Wrong FSBO Service: Choosing a FSBO service that lacks technology and provides limited exposure will mean more days on the market for your home. Get MLS access, top-notch tech, and a 5-star support team with Houzeo. Why settle for less?
» Houzeo Reviews: Find out what customers have to say about Houzeo.com.
