5 Best Discount Real Estate Brokers in San Francisco (2024)

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

• Bronze Package ($399 + $350 at Close): List your house for 6 months. You can upload 24 house photos.
• Silver Package ($399+0.5% at Close): List your home for 6 months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
• Gold Package ($429+0.5% at Close): This package offers all the benefits of the Silver package, as well as licensed broker assistance, contract review, and more.
• Platinum Package ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12 months. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.

These are the key features that make Houzeo one of the top discount real estate brokers:

• Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, home sellers who used Houzeo saved $12,511.
• No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
• Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
• Max Exposure: Houzeo packages give you access to renowned MLS companies.
• Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
• 5-star Customer Service: Dedicated customer support addresses your every concern easily.
• Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
• Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 10,000+ happy customers on Google Reviews and Trustpilot!

Houzeo Reviews: With over 10,000+ happy customers, Houzeo is the most trusted discount real estate broker.

CA Flat Fee is a full-service broker that operates in Southern California.

For Home Sellers:

• Basic ($5,500): This package offers full realtor service for $500 upfront + a $5,000 closing fee for a typical listing of $400K or below. Services include offer negotiation, professional photography, MLS, managed showings, full-time agent support, and more.
• Standard ($7,700): This package includes everything from the Basic Package, including Zillow express video, paid social ads, twilight or drone photos, and more. For this package, you must pay $700 upfront and $7,000 at closing for a property between $400K and $900K.
• Deluxe ($11,000): This package includes everything from the Standard package, including an HD property walkthrough video, targeted marketing, property brochures, and a 3D matter port. You must pay $1,000 upfront and $10,000 at closing for this package for a listing of $900K or above.

👉 Our Take: CA Flat Fee provides the same offerings as a traditional agent at a flat fee. However, for lower-priced homes, the flat fee may seem high. If you’re selling a less expensive property, it’s worth exploring options with a more affordable flat fee structure.

CA Flat Fee offers the following advantages:

• Full-Time Agent Representation: The CA Flat Fee agent will assist you throughout your home-selling journey. They will manage showings, negotiations, and purchase contract management. Moreover, the agent will help coordinate with title, escrow, and every dedicated real estate agent service.
• Excellent Customer Service: Many customers have reported that some agents went out of their way to help them sell their homes.
• Market Exposure: CA Flat Fee markets your property on the MLS and other online marketplaces. They also handle all the inbound inquiries.

CA Flat Fee has the following disadvantages:

• Suitable for Expensive Properties: The CA Flat Fee is ideal for expensive properties. However, paying $5,000 may not be the most cost-effective option for more affordable properties.
• Limited Coverage: The CA Flat Fee operates only in Southern California. Sellers from other parts of the country cannot use its services.

CA Flat Fee has a 5-star rating on Google.

1% Listing Fee is a full broker service that assists home sellers in California. It offers a pricing package for sellers that include:

• Full Service (1% Commission): This package includes extensive marketing, professional photography, showings, and open houses.
• All Cash Sell (1% Commission): 1% Listing Fee helps you sell your house fast against cash.

👉 Our Take: A 1% Listing Fee can be the best choice in search of a budget broker. However, to sell your high-priced house you would have to pay a huge commission. Instead, consider selling your house with a flat fee discount broker.

1% Listing Fee offers several advantages to home sellers:

• Low Commission: The 1% commission fee is less than the majority of the discount real estate brokerages in California.
• Free Home Valuation: The brokerage offers a free home worth calculator to sellers, even before the consultation.
• New Listing Notifications: It sends timely notifications of new listings on MLS to buyers.
• Experienced Agents: 1% Listing Fee has been in business for more than 34 years. The experienced agents provide valuable market insights to make the transactions hassle-free.

1% Listing Fee has some disadvantages:

• Lack of Transparency: Some online reviews reveal that 1% Listing Fee has hidden costs. The seller has to pay these costs which is not informed upfront.
• Limited Coverage: 1% Listing Fee provides its services only in Southern California. This limits its customer base and the pool of potential buyers.

1% Listing Fee has a rating of 4.8 out of 5 on Google.

HomeLight is an agent-matching service provider. Its technology-based platform provides agent suggestions within minutes.

• No Upfront Cost: HomeLight does not charge any fees to buyers or sellers. The real estate agents pay a referral fee to HomeLight at the time of closing.

👉 Our Take: HomeLight connects you with a local agent to help you sell your house. The agent charges you as per his customized services including the HomeLight’s referral fee. This will ultimately make you pay more than other discount real estate brokers.

Based on our research, the benefits of HomeLight are:

• Quick Pairing: HomeLight connects you with the list of agents within two minutes of your online form filling.
• Representative Network: HomeLight has a database of over 28,000 agents. This allows you to compare the agents and select the best one based on discounts, experience, and sales records.
• Coverage: Their services are available in 51 states and all major cities across the country.

» Homelight Pros & Cons: Know about their offerings that would help you sell your house seamlessly.

Here are some limitations we found with HomeLight:

• Non-Negotiable Commissions: Every agent has to pay a referral fee to Homelight. Hence, you lose the ability to bargain for the commission.
• Off-Market Restriction: You can instantly receive bids from agents by registering on HomeLight.
• Inconsistent Agent Quality: The assigned agents may not work at your convenience. Even the listing speed will be based on the agent selected.

HomeLight has a rating of 4.2 out of 5 stars on Sitejabber.

» HomeLight Reviews: Check out our detailed reviews on HomeLight.

Prevu is a reliable discount real estate agent service. It offers full service to sellers, like a traditional broker.

• 1.5% Commission: Prevu charges a fixed 1.5% commission on the total home sale value. It includes features like home valuation, professional photographs, closing assistance, etc.

👉 Our Take: Prevu offers services from listing your home to its closing. It charges you a non-negotiable commission of 1.5% of the home sale value. However, it could cost you more in commission for a high-value house.

Based on our research, the benefits of Prevu are:

• Advanced Marketing: It includes home valuation, 3D virtual tours, open houses, professional photographs, listing on MLS, and social ad campaigns.
• Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
• Closing Costs Calculator: You can get an estimate of their closing costs.

Here are some limitations we found with Prevu:

• Limited Coverage: Prevu serves 13 states and Washington D.C. focusing on metro areas and suburbs.
• Not Ideal for High-Value Homes: Prevu’s model might not be ideal for luxury homes. For example, selling a house worth $500,000 would still mean paying $7,500 in commission.
• Variable Listing Fee: The listing fee with Prevu can vary based on your location, which may result in higher costs depending on the market.
• Mobile App: The company does not provide any mobile application service to its users.

Prevu has a stellar rating of 5 out of 5 on Google.

» Prevu Reviews: Is it a good idea to choose them? Read the comprehensive review to learn more.