BREAKING NEWS: Post the NAR Settlement, Naples discount real estate brokers can save you almost the entire 6% commission. That translates to saving up to $94,500 in commission on an average $1,575,000 Naples home.
Whether you’re selling a house in Immokalee or Marco Island, the best discount real estate brokers in Naples will help you save on the 3% listing agent commission. And an additional up to 2.5% to 3% on the buyer agent commission! That’s a cool $95K on an average Naples home.
Rankings: Top 5 Naples Discount Real Estate Brokers
We’ve listed the top 5 discount real estate brokers in the Paradise Coast based on how much you can save on an average $1,575,000 home.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | Mobile App |
|---|---|---|---|---|---|
| 1. | Houzeo.com | $349 Flat Fee | ✅ | ✅ | ✅ |
| 2. | Flat Fee Florida Realty | $3,895 | ❌ | ❌ | ❌ |
| 3. | Redfin | 1.5% Commission | ❌ | ❌ | ✅ |
| 4. | Houwzer | 1% at Close | ❌ | ❌ | ❌ |
| 5. | SimpleShowing | 1% at Close | ❌ | ❌ | ❌ |
Types of Real Estate Discount Brokers in Naples
There are two types of Naples discount real estate brokers:
- Flat Rate Discount Brokers: Also called Flat Fee MLS companies, these discount realty services let you list your home for a fixed upfront fee. A Flat Fee MLS Florida listing service costs between $399 to $4,000.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, it is anything lower than the traditional 3% fee: 1%, 1.5%, 2% or 2.5%, etc.
Reviews: 2 Best Flat Rate Discount Real Estate Companies in Naples
1. Houzeo.com: Max Savings, No Hidden Fees
#1 Discount Real Estate Service
Listing Fee: $399+$350 at closing4.9/5
Houzeo is a top technology-driven real estate platform. It offers 4 different packages:
- Bronze Package ($399 + $350 at Close): List your house for 6 months. You can upload 24 house photos.
- Silver Package ($399+0.5% at Close): List your home for 6 months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
- Gold Package ($429+0.5% at Close): This package offers all the benefits of the Silver package, as well as licensed broker assistance, contract review, and more.
- Platinum Package ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12 months. Brokers assist you in negotiations, disclosures, and closing.
👉 Our Take: We recommend Houzeo to all home sellers. The company has a stellar 4.9/5 customer rating. It also provides coverage in 47 states + DC, making it one of the few services with nationwide reach.
» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.
These are the key features that make Houzeo one of the top discount real estate brokers:
- Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, Houzeo home sellers save $12,231.
- No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
- Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
- Max Exposure: Houzeo packages give you access to renowned MLS companies.
- Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
- 5-star Customer Service: Dedicated customer support addresses your every concern easily.
- Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
- Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Houzeo is rated “Excellent” by 10,100+ happy customers on Google Reviews and Trustpilot!
Houzeo Reviews: With over 10,100+ happy customers, Houzeo is the most trusted discount real estate broker.
Houzeo is Naples’s #1 ranked discount real estate company because sellers only have to pay a flat rate. It provides an unbeatable combination of maximum savings and 5-star customer support.
2. Flat Fee Florida Realty: Flat Fee, Full Service
STATEWIDE COVERAGE
Closing Fee: $3,8955/5
Flat Fee Florida Realty is a real estate brokerage that offers a flat-fee service in Florida. They offer a single package:
- Flat Fee – $3,895: They list your home on the MLS for a flat fee. This covers property pictures, showings, lock boxes, contracts, and negotiations for a complete full-service experience.
👉 Our Take: Flat Fee Florida Realty is a good option if you are selling a high-end home. However, for lower-priced homes, their fees may be higher compared to other discount brokers.
Here’s what Flat Fee Florida Realty offers:
- No Upfront Fee: You pay the flat $3,895 fee once the home is sold.
- Full-Service Experience: The team handles key aspects of the selling process, including listing, marketing, negotiations, and closing process.
- Statewide Coverage: They have agents across the state who provide on-ground support.
Here are some of the downsides of working with Flat Fee Florida Realty:
- High Closing Fee: The closing fee of $3,895 is approximately 1% of the median home sale price in Florida. This is more than what other Flat Fee MLS companies might charge.
Flat Fee Florida Realty is rated 5 out of 5 stars from 35+ reviews on Google.
Flat Fee Florida Realty is one of the best discount real estate brokerages in Florida due to its charismatic founder.
Reviews: 3 Best Fixed Percent Discount Brokers in Naples
3. Redfin: 1% Listing Fee, Statewide Coverage
#1 Nationwide Brokerage
1% Listing Fee3.3/5
Redfin is America’s #1 discount real estate brokerage. It offers services in 100+ real estate markets across the country in 49 states.
- Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
- Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
- Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.
Mobile App: Yes
👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional method, it limits its ability to provide personalized service.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
- Full-Service Agents at Low Commission – 1.5%: Redfin’s full-service package is priced at 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
- Detailed Paperwork: Redfin provides the necessary paperwork and an elaborate listing agreement with a marketing plan.
- Nationwide Coverage: Redfin covers 80+ markets in the US.
- Easy Deal Closings: Redfin agents help with negotiations and guide you throughout your home-selling process. It will make your closing easy and faster.
In our research, we found some red flags of Redfin, that could make your experience less satisfactory.
- Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
- Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
- Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Agents are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you services apart from Redfin’s defined services.
Redfin has an average rating of 3.3 out of 5 stars on Yelp.
» Redfin Reviews: The Reality of 1% Fees, Pros & Alternatives
Redfin, founded in Seattle in 2002 by Mr. David Eraker, covers 80+ markets in the US. It provides an elaborate listing agreement with a marketing plan for your home.
However, this agreement specifies a long 18-day timeframe for listing your property on the MLS. Additionally, some customers have expressed concerns about the non-availability and unprofessionalism of their agents.
4. Houwzer: 1% Fee, Lack of Personalized Assistance
BEST FOR LOW VALUE HOMES
Listing Fee: 1% of Sale Price4/5
Houwzer is a full-service discount Realtor. It offers:
- 1% Commission: It charges a fixed 1% listing fee on the total home sale price. That’s huge, for a $500,000 home, you’ll pay around $5,000. This 1% fee includes the charges for signs, photography, open houses, negotiation, etc.
👉 Our Take: The 1% commission is a little steep for MLS access. You can consider a Flat Fee MLS alternative for more savings and better tech.
Based on our research, the benefits of Houwzer are:
- Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Unlimited Showings: Houwzer’s agents are available seven days a week. You can schedule as many private showings as you want.
- Proprietary Software: You can organize your sale easily with Houwzer’s tech tools
Here are some limitations we found with Houwzer:
- Not Ideal for High-Value Homes: Houwzer’s model might not be ideal for luxury homes. For example, selling a house worth $1 million would still mean paying $10,000 in commission.
- Less Personalized Service: Houwzer agents handle multiple clients due to the flat-fee model, which means you might not get one-on-one attention.
Houwzer has an average rating of 4.0 out of 5 stars on Yelp.
» Houwzer Reviews: Check out our detailed reviews on Houwzer.
Houwzer was established in Philadelphia in 2014. Its easy-to-navigate dashboard lets you chat with the agent and track your listings.
Moreover, other services, like photography and closing assistance, make your home-selling journey easy. Houwzer does not provide personalized assistance.
5. SimpleShowing: 5.0 Star Rating, Limited Coverage
1% COMMISSION
Commission: 1% of Sale Price4.9/5
SimpleShowing is a licensed full-service brokerage in Florida, Georgia, and Texas. They offer the following packages:
For Homesellers:
- 1% Listing Fee: This package includes full-service support, with licensed agents handling all aspects of the sale. They also provide marketing, home showings, and negotiations to finalize the sale.
For Homebuyers:
- $5,000+ Towards Closing Costs: This package includes full-service support. Licensed agents will handle all aspects of the sale, including marketing, home showings, and negotiations to finalize the sale.
👉 Our Take: SimpleShowing is a good option if you are selling a high-end home. However, its $5,000 minimum listing commission makes it more expensive for lower-priced homes than other brokers.
Here’s what stands out about SimpleShowing:
- Market Exposure: Homes are listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
- No Upfront Costs: The listing fee is only paid at closing, deducted from the sale profit.
- Professional Guidance: Offers pre-listing consultation, ongoing support, and contract assistance throughout the selling process.
- In-House Photography: They have an in-house professional photographer to get the best photos and videos of the home for the MLS.
SimpleShowing has the following downsides:
- Minimum fees: Homes under $500,000 don’t benefit from the 1% listing fee because of a minimum commission fee requirement of $5,000.
- Limited Agents: They are a small team so you do not get to choose or change the agent in case of disputes.
- Limited Coverage: They have agents only in 8 cities: Miami, Dallas, Atlanta, Orlando, Tampa, Savannah, Fort Lauderdale, and Fort Worth.
SimpleShowing has 4.9 out of 5 stars on Google from over 110 reviews.
SimpleShowing is headquartered in Atlanta. It is a licensed discount real estate brokerage in Florida, Georgia, and Texas.
It has a 5-star rating and a team of experienced local agents. However, with their limited coverage and agents, they might not serve all your requirements.
Discount Real Estate Brokers Naples: How Much Will You Save?💲
Naples discount brokers can help you save almost the entire 6% commission, depending on your home’s worth.
If you choose a 6% full-service Realtor, you’d pay $94,500 to sell an average $1,575,000 house in the Paradise Coast. But, if you choose a flat-rate broker company, you save thousands. With Houzeo’s Gold plan, you only pay $8,304 and save $86,196!
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.
Discount Realtors in Naples: Pros and Cons
Even though cheap Realtors in Naples will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:
Pros ✅
- Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Naples than a 6% Realtor. Even if you only want to list your home on MLS in Florida, you pay a much lower fee than the typical 3% listing agent fee.
- Receive Full-Service Realtor Services: Discount real estate agents in Naples will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.
Cons ❌
- You May Become a Victim of Hidden Fees: Some discount brokerages in Naples may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Naples.
- Unreliable Service Quality: Discounted real estate brokers in Naples handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
- High Cancellation Fees: A Naples discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
Alternatives to Discount Real Estate Agents in Naples
Here are some options if you do not want to opt for a discount Realtor in Naples:
- Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Florida will help you list on the MLS and increase exposure.
- Sell Your House to Cash Buyers: Almost all cash buyers in Florida scour the MLS for Naples homes for sale. This includes iBuyers, investors, and home flippers.
- Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Naples. You’ll end up paying a full 5% to 6% commission. That’s $94,500 on a $1,575,000 home gone!
Frequently Asked Questions
Who are the best discount real estate brokers in Naples, FL?
Houzeo.com and Flat Fee Florida Realty are the top discount real estate brokers in Naples. Both provide an incredible combination of savings and technology. However, Flat Fee Florida Realty has only 5 reviews while thousands of sellers have rated Houzeo as 4.9 out of 5.
» Houzeo Reviews: Find out why 15,000+ home sellers love Houzeo.
How much is the real estate agent fees in Naples, FL?
On average, traditional agents in Naples, charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokers charge 1% to 3% commission.
How do I find a discount broker near me in Naples?
You could choose a discount broker, or list your home using Houzeo. With Houzeo, your home will be listed on the MLS within 24 to 48 hours.
Can you negotiate Realtor fees in Naples?
Yes, you can! Infact, post the NAR Settlement, you can now also negotiate buyer’s agent commissions.
