BREAKING NEWS: Post the NAR Settlement, Naperville discount real estate brokers can save you almost the entire 6% commission. That translates to saving up to $36,900 in commission on an average $615,000 Naperville home.
Whether you’re selling a house in Winfield or Wheatland, the best discount real estate brokers in Naperville will help you save on the 3% listing agent commission. And an additional up to 2.5% to 3% on the buyer agent commission! That’s a cool $37K on an average Naperville home.
Rankings: Top 5 Naperville Discount Real Estate Brokers
We’ve listed the top 5 discount real estate brokers in the Naperthrill based on how much you can save on an average $615,000 home.
| Rank | Discount Real Estate Broker / Company | Listing Fee | 100% Online | 5-Star Reviews* | Mobile App |
|---|---|---|---|---|---|
| 1. | Houzeo | $349 Flat Fee | ✅ | ✅ | ✅ |
| 2. | Redefy | $3,500 Flat Fee | ❌ | ❌ | .❌ |
| 3. | Redfin | 1.5% Commission | ❌ | ❌ | ✅ |
| 4. | HomeLight | 2.5% Commission | ❌ | ❌ | ❌ |
| 5. | Lucid Realty | 1%-2.5% Commission | ❌ | ❌ | ❌ |
Types of Real Estate Discount Brokers in Naperville
There are two types of Naperville discount real estate brokers:
- Flat Rate Discount Brokers: Also called Flat Fee MLS companies, these discount realty services let you list your home for a fixed upfront fee. A Flat Fee MLS Illinois listing service costs between $399 to $4,000.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, it is anything lower than the traditional 3% fee: 1%, 1.5%, 2% or 2.5%, etc.
Reviews: 2 Best Flat Rate Discount Real Estate Companies in Naperville
1. Houzeo.com: Max Savings, No Hidden Fees
#1 Discount Real Estate Service
Listing Fee: $399+$350 at closing4.9/5
Houzeo is a top technology-driven real estate platform. It offers 4 different packages:
- Bronze Package ($399 + $350 at Close): List your house for 6 months. You can upload 24 house photos.
- Silver Package ($399+0.5% at Close): List your home for 6 months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
- Gold Package ($429+0.5% at Close): This package offers all the benefits of the Silver package, as well as licensed broker assistance, contract review, and more.
- Platinum Package ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12 months. Brokers assist you in negotiations, disclosures, and closing.
👉 Our Take: We recommend Houzeo to all home sellers. The company has a stellar 4.9/5 customer rating. It also provides coverage in 47 states + DC, making it one of the few services with nationwide reach.
» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.
These are the key features that make Houzeo one of the top discount real estate brokers:
- Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, Houzeo home sellers save $12,231.
- No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
- Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
- Max Exposure: Houzeo packages give you access to renowned MLS companies.
- Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
- 5-star Customer Service: Dedicated customer support addresses your every concern easily.
- Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
- Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Houzeo is rated “Excellent” by 10,100+ happy customers on Google Reviews and Trustpilot!
Houzeo Reviews: With over 10,100+ happy customers, Houzeo is the most trusted discount real estate broker.
Houzeo is Naperville’s #1 ranked real estate brokerage company. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
2. Redefy
IN-HOUSE SUPPORT
Listing Fee: Starting at $3794/5
Redefy DIY is a real estate service that allows homeowners to list their properties on the MLS for a flat fee. It offers 3 packages:
- Self-Service – ($379): This plan includes a 6-month listing on Zillow, Realtor.com, and your local MLS. You get a yard sign, 10 photos, and a door key lockbox. No agent support is provided.
- Limited Service – ($499): Features a 1-year listing on Zillow, Realtor.com, and your local MLS. It includes a yard sign, 25 photos, a door key lock box, and CSS showing service. It also includes live chat support.
- Virtual Full Service – ($2,995): This premium plan provides a 1-year listing with all features from the Limited Service plan. Additionally, you get in-home consulatation, contract reviews, professional photography, and market analysis.
👉 Our Take: Redefy is a good option if you want flexible pricing and prioritize savings over personalized service. However, the service quality may vary and you’ll need to opt for the premium package for additional support.
Here’s what stands out about Redefy:
- Affordable Pricing: Packages start as low as $379, giving you flexible options to fit your budget. Every plan includes essential features like local listing, email, text, live chat support, yard signs, and door lock keys.
- In-House Support: You are provided with professional in-house support like home staging with accurate pricing.
- Mortgage Calculator: Redefy’s Mortgage Calculator allows you to estimate your overall mortgage, insurance, and taxes.
Here are some of the downsides of working with Redefy::
- Limited Agent Availability: Full support is only available with the premium package, and service quality can vary.
- Lack of Personalized Services: Customers have often complained that Redefy agents are not able to give personalized service, as they serve a high volume of clients.
- Limited Coverage: Services are only available in 9 states: Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee, Texas, and Virginia.
Redefy has a rating of 4 out of 5 stars on Yelp.
Redefy is a discount real estate brokerage introduced in 2011. It is headquartered in Aurora, Colorado.
It is a licensed firm that works on the principle of a flat fee. This means for your million-dollar house you just pay a flat rate. You also need to pay $500 as a non-refundable deposit. This increases your overall package cost.
Reviews: 3 Best Fixed Percent Discount Brokers in Naperville
3. Redfin
#1 Nationwide Brokerage
1% Listing Fee3.7/5
Redfin is America’s #1 discount real estate brokerage. It offers services in 100+ real estate markets across the country in 49 states.
- Redfin Full-Service Agent – 1% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
- Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
- Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.
👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional method, it limits its ability to provide personalized service.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
- Full-Service Agents at Low Commission – 1.5%: Redfin offers a full-service package for just 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
- Detailed Paperwork: Redfin handles the necessary paperwork and an elaborate listing agreement with a marketing plan.
- Nationwide Coverage: Redfin covers 80+ markets in the US.
- Easy Deal Closings: Redfin agents help with negotiations and guide you throughout your home-selling process. It will make your closing easy and faster.
» Redfin Pros and Cons: Read about the advantages and drawbacks of Redfin services.
The disadvantages of using Redfin are:
- Pricing Inaccuracy: Many sellers have complained about certain factors like lot area, a gated compound, or a city location not getting considered during valuation.
- Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
- Lack of Customer Service: There has been negative feedback about the lack of personal attention by Redfin agents.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
Redfin has an average rating of 3.3 out of 5 stars on Yelp and an average of 3.7 out of 5 stars on Google.
» Redfin Reviews: The reality of 1% fees, pros, cons, and alternatives!
Redfin was headquartered in Seattle in 2002 by Mr. David Eraker. It covers 80+ markets in the US. They have an operating business license in New York as Redfin Real Estate.
It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies an 18-day timeframe for listing your property. Additionally, some customers have expressed concerns about the agent’s professionalism.
4. HomeLight
GOOD AGENT COVERAGE
Listing Fee: 2.5% of sale price4.6/5
HomeLight has a network of thousands of successful real estate agents and brokers. It is an agent-matching tech-platform.
- Standard Commission: HomeLight is a free agent-matching platform. The agent you get through this platform will charge the standard commission of 2% to 3% for listing.
👉 Our Take: HomeLight provides decent agent-matching services. However, the standard listing commission means zero savings for you.
» HomeLight Reviews: The Truth You Need To Know
HomeLight offers a number of advantages to both sellers and buyers:
For Home Sellers:
- Free Agent Matching: The agent matching service from HomeLight is free for home sellers. HomeLight furnishes details of the best real estate agents in your neighborhood. Depending on the agent, the traditional 5% to 6% commission is charged.
- Estimators and Calculators: HomeLight offers Home Value Estimator, Best Time To Sell Calculator, Agent Commissions Calculator, and Net Proceeds Calculator to home sellers.
- HomeLight Simple Sale: HomeLight has a network of pre-approved buyers. If you want to sell your house fast, this option allows you to sell it to a cash buyer within 7 days.
For Home Buyers:
- Home Search Feature: Buyers can search for homes by city, zip code, or address.
- Estimators: HomeLight offers estimators like Home Affordability Calculator, Down Payment Calculator, and Closing Costs Calculator for home buyers.
In our research, we have found some red flags associated with HomeLight.
- Inconsistent Agent Quality: The agents they assign may not work at your convenience. Even the listing speed will be based on the agent selected.
- Off-market Restriction: Registering on HomeLight will get you offers from agents instantly. Although the process is fast, only homes that are off-market are allowed.
HomeLight has an average rating of 4.6 out of 5 from 237 reviews on Sitejabber.
HomeLight offers a range of services for buyers, sellers, and agents all under one roof. It claims to be a straightforward alternative to a DIY search for a real estate agent.
However, you may end up spending a lot more and the quality of agents and services would still be questionable.
5. Lucid Realty
GREAT LOCAL EXPOSURE
Listing Fee: 1%-2.5% Commission5/5
Lucid Realty is a full-service discount brokerage. It offers a pricing plan that helps you sell your house with less commission.
- Commission (1% to 1.25%): Lucid Realty provides its listing services with a commission between 1% to 2.5%. It includes services like a single point of contact, professional photography, yard signage, etc.
👉 Our Take: Lucid Realty offers full-service brokerage at a much lower commission. It follows a sliding scale service method where your expensive house makes you save more. However, you may consider other flat-fee brokerages that would eventually make you pay less.
Lucid Realty offers certain advantages:
- Agent Assistance: You will be assigned a single agent throughout your home-selling process. He will guide you in your home inspection and home appraisal procedure too.
- Local Exposure: Lucid Realty lists your house on the local MLS to get better exposure. This helps to sell your house fast.
- Comprehensive Market Analysis: Sellers receive a thorough market analysis and pricing recommendation, ensuring their home is competitively priced.
- Exclusive Marketing Plan: Lucid Realty evaluates your house’s key features and provides suggestions for the same. It also gives you price recommendations and guidance on market analysis.
Lucid Realty has certain disadvantages:
- Fluctuating Commission: The commission percent is not fixed. It may go to 1.25% which is higher than another discount brokerage.
- Coverage: It offers services only in the Chicago suburbs and its neighborhoods.
Lucid Realty has a rating of 5 out of 5 stars on Yelp.
Lucid Realty, founded by industry veterans Gary Lucido and Sari Levy, provides a full-service experience at a fraction of the traditional cost. They built the company to challenge the outdated, high-fee models of conventional brokers.
Sellers who choose Lucid Realty gain access to significant savings, with 1% to 2.5% commissions and buyer rebates, all while receiving the same level of support as full-price brokerages.
Discount Real Estate Brokers Naperville: How Much Will You Save?💲
Naperville discount brokers can help you save almost the entire 6% commission, depending on your home’s worth.
If you choose a 6% full-service Realtor, you’d pay $36,900 to sell an average $615,000 house in the Naperthrill. But, if you choose a flat-rate broker company, you save thousands. With Houzeo’s Gold plan, you only pay $3,504 and save $33,396!
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.
Discount Realtors in Naperville: Pros and Cons
Even though cheap Realtors in Naperville will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:
Pros ✅
- Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Naperville than a 6% Realtor. Even if you only want to list your home on Illinois MLS, you pay a much lower fee than the typical 3% listing agent fee.
- Receive Full-Service Realtor Services: Discount real estate agents in Naperville will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.
Cons ❌
- You May Become a Victim of Hidden Fees: Some discount brokerages in Naperville may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Naperville.
- Unreliable Service Quality: Discounted real estate brokers in Naperville handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
- High Cancellation Fees: An Naperville discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
Alternatives to Discount Real Estate Agents in Naperville
Here are some options if you do not want to opt for a discount Realtor in Naperville:
- Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Illinois will help you list on the MLS and increase exposure.
- Sell Your House to Cash Buyers: Almost all cash buyers in Illinois scour the MLS for Naperville homes for sale. This includes iBuyers, investors, and home flippers.
- Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Naperville. You’ll end up paying a full 5% to 6% commission. That’s $36,900 on a $615,000 home gone!
Frequently Asked Questions
Who are the best discount real estate brokers in Naperville?
Houzeo.com and Redefy are the top discount real estate brokers in Naperville. Both provide an incredible combination of savings and technology. However, Redefy has only 36 reviews while thousands of sellers have rated Houzeo as 4.9 out of 5.
» Houzeo Reviews: Find out why 15,000+ home sellers love Houzeo.
How much is the real estate agent fees in Naperville?
On average, traditional agents in Naperville charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokerage firms in Naperville charge 1% to 3%.
How do I find a discount broker near me in Naperville?
You could choose a discount broker, or list your home using Houzeo. With Houzeo, your home will be listed on the MLS within 24 to 48 hours.
Can you negotiate Realtor fees in Naperville?
Yes, you can! Infact, post the NAR Settlement, you can now also negotiate buyer’s agent commissions.
