Top 5 Discount Real Estate Brokers in Iowa (2025 Update)

6 mins read Jan 21, 2025
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Carol Coutinho

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Edited By

Carol Coutinho

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Carol C. is a versatile editor, expertly refining real estate content with precision and creativity. When not exploring market trends, she is immersed in the enthralling world of the theatre.

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You save a whopping $6,915 when selling a median-priced $230,500 home in Iowa. But how? With a discount real estate broker in Iowa, you can skip the hefty 3% listing agent commission. This allows you to list your home for as low as 1% or a flat fee and save thousands of dollars!

That’s not it! These brokers help you list your property on the MLS giving maximum exposure as 43% of buyers search properties online. In addition, discount brokers offer affordability with full service making them ideal for cost-conscious sellers.

Rankings: Top 5 Iowa Discount Real Estate Brokers

As Iowa’s real estate market continues to rebound post-Hurricane Idalia, home sellers are exploring ways to cut costs. With rising repair and insurance premiums, sellers want to retain more of their home sale profits.

One effective way to do this is to sell with a discount real estate broker in Iowa. They offer lower commission rates and services compared to traditional Realtors. We’ve ranked the top 5 discount brokerages in the Hawkeye State for you to choose from.

RankDiscount Real Estate Broker / CompanyListing FeeAdditional ChargesMax Savings100% OnlineMobile App
1.Houzeo.com$399
Flat Fee
2.Flat Fee RealtyVaries as
Per State
3.Upnest4.3% or As Decided by Agent
4.Redfin1%
Commission
5.HomeLight2.5%
Commission

What Are the Types of Discount Real Estate Brokers?

Iowa sellers can choose from two main types of discount real estate brokers. Each of these cater to the unique needs of the home sellers:

  • Flat Rate Discount Brokers: Also known as Flat Fee MLS companies, they charge a fixed upfront fee to list your home on the MLS. A Flat Fee MLS service costs between $399 to $4,000. These services offer maximum exposure for a low fee.
  • Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, this percentage is lower than the traditional 3%. Depending on the broker, these rates may vary from 1% to 2.5%.

Reviews: 2 Best Flat Rate Discount Real Estate Companies in Iowa

1. Houzeo.com

Houzeo LogoLogo-Link

#1 Discount Real Estate Service

Listing Fee: $399+$350 at closing

4.9/5

10,100+ Reviews
💲 Pricing

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399 + $350 at Close): List your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+0.5% at Close): List your home for 6 months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+0.5% at Close): This package offers all the benefits of the Silver package, as well as licensed broker assistance, contract review, and more.
  • Platinum Package ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12 months. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has a stellar 4.9/5 customer rating. It also provides coverage in 47 states + DC, making it one of the few services with nationwide reach.

⚡ Highlights

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, Houzeo home sellers save $12,231.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easily.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
  • Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.
🚩 Deal Breakers

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 10,100+ happy customers on Google Reviews and Trustpilot!

⭐ Reviews

Houzeo Reviews: With over 10,100+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo is Iowa’s #1 ranked discount real estate company because sellers only have to pay a flat rate. It provides an unbeatable combination of maximum savings and 5-star customer support.

2. Flat Fee Realty

Flat Fee RealtyLogo-Link

Affordable MLS Listing

Listing Fee: Starts from $199

3.2/5

10 Reviews
💲 Pricing

Flat Fee Realty provides a single MLS package, with prices varying based on the state.

  • Package: In most states, the price starts at $199 + 0.25% listing broker fee at closing. The package includes a 6-month listing term with six photos. By paying an extra $50, you can add up to 25 photos.

👉 Our Take: Flat Fee Realty is affordable. However, the extra costs for upgrades and limited features may not fit all sellers’ needs. It can be a good option for land and lot owners.

⚡ Highlights

Based on our research, the benefits of Flat Fee Realty are:

  • Refund Policy: You can request a refund within 30 days of purchase, as long as your property has not been listed on the MLS.
  • Affordable Plan: Their flat fee package is budget-friendly compared to competitors. It is a good option for land and lot owners.
  • Disclosures: State-specific disclosures are included with every listing.
  • Market Exposure: Your home gets listed on the local MLS and displayed on all major real estate websites like Realtor.com, Zillow, Trulia, etc.
🚩 Deal Breakers

In our research, we found some red flags of Flat Fee Realty, that could make your experience less satisfactory.

  • Limited Reviews: Even though Flat Fee Realty has been here since 2006, it has no credible reviews.
  • Fixed Package: No customization is offered beyond the basic listing package.
  • Not 100% Online: It is not fully online, causing potential delays in listing.
  • Additional Fees: You need to pay an additional $50 to upgrade your listing with extra photos.
⭐ Reviews

In our research, we have not found any credible reviews for Flat Fee Realty.

Fred Romano owns Flat Fee Realty LLC. The company is a licensed brokerage in Connecticut. In the remaining states, they partner with licensed brokers to list your property on the MLS.

Flat Fee Realty charges 0.10 – 0.25% commission at closing. Even though they claim the buyer agent pays this, the entire commission comes out of the seller’s proceeds.

Reviews: 3 Best Fixed Percent Discount Brokers in Iowa

3. UpNest

Upnest logoLogo-Link

Negotiable FEES

Listing Fee: Varies as per the agent

4.7/5

295+ Reviews
💲 Pricing

UpNest offers agent-matching services. Here’s how it works:

  • No Upfront Cost: UpNest connects you with top local real estate agents at no upfront cost. Agents will discuss commission rates, fees, and potential discounts directly with you.

👉 Our Take: With UpNest you get multiple real estate agent options to choose from. However, agents’ commission rates and qualifications can vary significantly, and the quality of service may depend on the broker you select.

⚡ Highlights

Here’s what UpNest offers:

  • Multiple Agent Proposals: Get 3–5 commission quotes from top local agents. Compare options easily without contacting agents yourself.
  • Quick Turnaround: Receive agent matches within 24 hours of signing up.
  • Transparent Pricing: View all commission rates and potential savings upfront. There are no hidden fees or pressure to commit.
  • Nationwide Coverage: It offers service throughout the US. It connects you with the local agent who has current market insights.
🚩 Deal Breakers

Here are some of the downsides of working with UpNest:

  • No Guaranteed Savings: UpNest does not offer guaranteed savings. Instead, each agent sets their own listing fee.
  • No Control Over Agent Selection: UpNest shows you commission quotes from selected agents. As a result, you might miss out on other qualified agents who are part of their network.
⭐ Reviews

UpNest has a rating of 4.7 out of 5 stars on Google.

» UpNest Reviews: Is UpNest actually saving you money in 2024? Read to find out.

UpNest is a licensed agent-matching brokerage. It is headquartered in California. Move, Inc.,(Realtor.com the parent company) acquired Upnest in June 2022.

UpNest pairs you with local agents with a proven sales record. However, you may end up fixing a high commission for the agent.

4. Redfin

RedfinLogo-Link

#1 Nationwide Brokerage

1% Listing Fee

3.7/5

100+ Reviews
💲 Pricing

Redfin offers services in 100+ real estate markets across the country in 49 states.

  • Redfin Full-Service Agent – 1% Commission: This package includes pricing assistance, listing paperwork, negotiation support, etc.
  • Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.

👉Our Take: When you opt for Redfin you might get their service 3x faster than the traditional method. However, you may not get personalized attention with less no. of agents for home staging, showings, etc.

⚡ Highlights

Here are some advantages of choosing Redfin:

  • Advanced Technology: Redfin is primarily known for its high-tech platform and mobile app.
  • Near Nationwide Coverage: Redfin covers 49 states in the US.
  • Easy Deal Closings: Redfin agents guide you through paperwork, marketing plans, and negotiations to make your closing easy and faster.
🚩 Deal Breakers

Here are some drawbacks of Redfin based on their customer reviews:

  • Pricing Inaccuracy: Many sellers have complained that a lot area, a gated compound, or a city location are not considered during valuation.
  • Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
  • Lack of Customer Service: There are a few negative reviews about the lack of personal attention by Redfin agents.
  • Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
  • Lack of Personalized Services: Due to agents handling multiple clients at once, customers have often complained that Redfin agents are not able to give personalized service.
⭐ Reviews

Redfin has an average rating of 3.3 out of 5 stars on Yelp and an average of 3.7 out of 5 stars on Google.

» Redfin Reviews: Read more to make an informed decision before selling your home. 

Redfin, founded in Seattle in 2002 by Mr. David Eraker, covers 80+ markets in the US. It provides an elaborate listing agreement with a marketing plan for your home.

However, this agreement specifies a long 18-day timeframe for listing your property on the MLS. Additionally, some customers have expressed concerns about the non-availability and unprofessionalism of their agents.

5. HomeLight

Homelight LogoLogo-Link

GOOD AGENT COVERAGE

Listing Fee: 2.5% of sale price

4.6/5

237 reviews
💲 Pricing

HomeLight has a network of thousands of successful real estate agents and brokers. It is an agent-matching tech-platform. 

  • Standard Commission: HomeLight is a free agent-matching platform. The agent you get through this platform will charge the standard commission of 2% to 3% for listing.

👉 Our Take: HomeLight provides decent agent-matching services. However, the standard listing commission means zero savings for you.

» HomeLight Reviews: The Truth You Need To Know

⚡ Highlights

HomeLight offers a number of advantages to both sellers and buyers:

For Home Sellers:

  • Free Agent Matching: The agent matching service from HomeLight is free for home sellers. HomeLight furnishes details of the best real estate agents in your neighborhood. Depending on the agent, the traditional 5% to 6% commission is charged.
  • Estimators and Calculators: HomeLight offers Home Value Estimator, Best Time To Sell Calculator, Agent Commissions Calculator, and Net Proceeds Calculator to home sellers.
  • HomeLight Simple Sale: HomeLight has  a network of pre-approved buyers. If you want to sell your house fast, this option allows you to sell it to a cash buyer within 7 days.

For Home Buyers:

  • Home Search Feature: Buyers can search for homes by city, zip code, or address.
  • Estimators: HomeLight offers estimators like Home Affordability Calculator, Down Payment Calculator, and Closing Costs Calculator for home buyers.
🚩 Deal Breakers

In our research, we have found some red flags associated with HomeLight. 

  • Inconsistent Agent Quality: The agents they assign may not work at your convenience. Even the listing speed will be based on the agent selected.
  • Off-market Restriction: Registering on HomeLight will get you offers from agents instantly. Although the process is fast, only homes that are off-market are allowed.
⭐ Reviews

HomeLight has an average rating of 4.6 out of 5 from 237 reviews on Sitejabber.

HomeLight is an agent-matching company established by Drew Uher in 2012. It is a single platform where home sellers meet their prospective home buyers.

It has a huge broker database. Every agent handles multiple clients at a time. This leads to miscommunication and a lack of personalized support.

How Much Will You Save With a Discount Real Estate Broker in Iowa?

You could save up to $5,334 when selling a median-priced $230,500 home with a Flat Fee MLS service in Iowa.

However, if you pay a standard 3% commission fee, you’d have to pay a whopping $6,915 to your listing agent. But, with Houzeo’s Gold plan, you will only pay $429 with a 0.5% charge at closing.

DetailsTraditional Realtor (3%)Houzeo’s Flat Fee
Median Sale Price$230,500$230,500
Listing Fee$6,915$1,581
Savings$0$5,334

Lara Shane Saved $24,000 With Houzeo, You Can Too!

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» Read these exclusive Houzeo reviews to know why it is one of the best discount real estate brokers in Iowa!

Pros and Cons of Discount Realtors in Iowa

Discount real estate brokers in Iowa offer a great way to save. While this cost-saving option sounds good, it’s important to weigh both the pros and cons:

Pros

  • Lower Fees: You’ll pay less than a traditional 3% Realtor. And get access to all the features and tools for a much lower fee.
  • Full-Service Support: Discount real estate agents in Iowa offer all basic home-selling services. This includes assistance with how to price your home, marketing, paperwork, and negotiations.
  • MLS Access: Discount brokers help you list your home on the MLS in Iowa, providing exposure to a maximum no. of buyers.

Cons

  • Hidden Fees: Some discount brokerages in Iowa may charge hidden fees for additional a la carte services. You must do your research and opt for the best discount Realtors in IA.
  • Inconsistent Service: Some discounted brokers in Iowa handle multiple clients at once, so personalized attention may be limited. They do this to make up for the reduced commission rate.
  • High Cancellation Fees: A few of the discount brokers may impose a significant withdrawal fee if you cancel your agreement within a specific time frame.

Alternatives to Discount Real Estate Brokers in Iowa

Here are some other options to consider for selling a house in Iowa:

  • For Sale By Owner Companies: In a FSBO sale, you have to handle every step from listing to paperwork. You can choose For Sale By Owner websites in Iowa that provide MLS access.
  • Cash Buyers: Cash buyers in Iowa, including iBuyers, investors, and home flippers, actively search on the MLS for the listed properties.
  • Full-Service Realtor: If you can’t handle the process yourself, you can opt for the traditional home-selling method. But, you’ll have to pay a 3% commission fee.

Frequently Asked Questions

What are the best discount real estate brokers in Iowa?

The top discount real estate brokers in Iowa are Houzeo.com and Flat Fee Realty. However, Houzeo stands #1 with its 4.9-star rating based on thousands of customer reviews compared to Flat Fee Realty's 201 reviews.

How much is the real estate agent fees in Iowa?

On average, traditional agents in Iowa charge a whopping 3% of the sale price as commission. On the other hand, discount real estate brokerage firms in Iowa charge a flat fee or a fixed percent of 1%.

How do I find a discount real estate broker near me in Iowa?

To find a discount Realtor near you, check online reviews and ratings of local discount brokers. Houzeo can list your home on the MLS within 24 to 48 hours and lets you review and compare offers, manage showings everything with mobile app.

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