You can save a whopping $12,210 when selling a median-priced $407,000 home in Florida. But how? With a discount real estate broker in Florida, you can skip the hefty 3% listing agent commission. This allows you to list your home for as low as 1% or a flat fee and save thousands of dollars!
That’s not it! These brokers help you list your property on the MLS, giving maximum exposure as 43% of buyers search properties online. In addition, discount brokers offer affordability with full service, making them ideal for cost-conscious sellers.
Rankings: Top 5 Florida Discount Real Estate Brokers
As the Florida real estate market continues to rebound post-Hurricane Idalia, home sellers are exploring ways to cut costs. With rising repair and insurance premiums, sellers want to retain more of their home sale profits.
One effective way to do this is to sell with a discount real estate broker in Florida. They offer lower commission rates and services compared to traditional Realtors. We’ve ranked the top 5 discount brokerages in the Sunshine State for you to choose from.
| Rank | Discount Real Estate Companies | Total Commission | Your Savings | Our Assessment |
|---|---|---|---|---|
| 1. | Houzeo | $199 Upfront + 0.5% at Close | $9,746 | #1 Flat Fee Listing Service 🥇 Best for most sellers due to a combination of unbeatable savings, 5-star customer support, and 100% online tech. |
| 2. | Flat Fee Florida Realty | $3,895 | $8,336 | #2 Local Flat Rate Brokerage 🥈 Ideal for sellers who want a seasoned broker to guide their home sale. Local expertise adds value, though the cost is nearly 1% of an average Florida's home price. |
| 3. | SimpleShowing | 1% at Close | $8,154 | #3 Local Discount Percent Brokerage 🥉 Great for sellers seeking full-service realty with 5-Star ratings. However, paying 1% may feel steep if your home's value is between $150K to $200K. |
| 4. | Houwzer | 1% at Close | $8,154 | #4 1% Discount Realty Service 💸 Best for homeowners selling a high-value properties, offering significant savings. However, personalized assistance may be limited. |
| 5. | Redfin | 1% at Close | $8,154 | #5 Best Flat Percentage Brokerage 💸 Perfect for homeowners looking to spend 1% to avail full-service, in-person support. However, your experience depends on the agent assigned to you.. |
Types of Discount Real Estate Brokers
Florida sellers can choose from two main types of discount real estate brokers. Each of these caters to the unique needs of the home sellers:
- Flat Rate Discount Brokers: Also known as Flat Fee MLS companies. You should list on the MLS in Florida for a flat fee instead of a 3% commission. It can cost between $199 to $4,000. This deal offers all paperwork and maximum exposure for a very low fee.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, this percentage is lower than the traditional 3%. Depending on the broker, these rates may vary from 1% to 2.5%.
Reviews: 2 Best Flat Rate Discount Real Estate Brokers in Florida
1. Houzeo.com: Max Savings, No Hidden Fees
#1 Discount Real Estate Service
Listing Fee: $399+$350 at closingHouzeo offers 3 FSBO MLS listing packages:
- Silver Package – $199: You can list your property on the MLS with 24 photos and for 6 months. It also becomes visible on Zillow, Trulia, Realtor.com, etc. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there's an additional 0.5% to 1.25% due at closing.
These are the key features that make Houzeo one of the top discount real estate brokers:
- Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, Houzeo home sellers save $12,231.
- No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
- Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
- Max Exposure: Houzeo packages give you access to renowned MLS companies.
- Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
- 5-star Customer Service: Dedicated customer support addresses your every concern easily.
- Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
- Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Houzeo is rated “Excellent” by 10,100+ happy customers on Google Reviews and Trustpilot!
Houzeo Reviews: With over 10,100+ happy customers, Houzeo is the most trusted discount real estate broker.
Houzeo is the #1 discount real estate broker in Florida. The company provides features like IntelliList management to simplify your listing process. Besides this, you get 5-star customer support, advanced technology, showings management, and offers all at your fingertips.
2. Flat Fee Florida Realty: One Package, Full Service
STATEWIDE COVERAGE
Closing Fee: $3,895Flat Fee Florida Realty is a real estate brokerage that offers a single package:
- Flat Fee – $3,895: They list your home on the MLS for a flat fee. This covers property pictures, showings, lock boxes, contracts, and negotiations for a complete full-service experience.
👉 Our Take: Flat Fee Florida Realty is a good option for selling a high-end home. However, their fees may be higher for lower-priced homes than other discount brokers.
Here’s what Flat Fee Florida Realty offers:
- No Upfront Fee: You pay the flat $3,895 fee once you sell the home.
- Full-Service Experience: The team handles key aspects of the selling process, including listing, marketing, negotiations, and closing process.
- Statewide Coverage: They have agents across the state who provide on-ground support.
Here are some of the downsides of selling with Flat Fee Florida Realty:
- High Closing Fee: The closing fee of $3,895 is approximately 1% of the median home sale price in Florida. This is more than what other Flat Fee MLS companies charge.
Flat Fee Florida Realty is rated 5 out of 5 stars from 35+ reviews on Google.
Flat Fee Florida Realty is one of the top discount brokerages in Florida. They have a single comprehensive package that offers full-service representation from listing to closing. Their services include yard signs, open houses, and an electronic lockbox.
Reviews: 3 Best Fixed Percent Discount Brokers in Florida
3. SimpleShowing: Full-Service Brokerage, Limited Coverage
1% COMMISSION
Commission: 1% of Sale PriceSimpleShowing is a licensed full-service brokerage that operates in Florida, Georgia, and Texas. They offer one package:
- 1% Listing Fee: This package includes full-service support, with licensed agents handling all aspects of the sale. They also provide marketing, home showings, and negotiations to finalize the sale.
👉 Our Take: SimpleShowing is a good option for selling a high-end home. However, its $5,000 minimum listing commission makes it more expensive for lower-priced homes than other brokers.
Here’s what stands out about SimpleShowing:
- Market Exposure: Homes are listed on the MLS and various national websites, including Realtor.com, Zillow, Trulia, etc.
- No Upfront Costs: The listing fee is only paid at closing, and is deducted from the home sale profit.
- Professional Guidance: Offers pre-listing consultation, ongoing support, and contract assistance throughout the selling process.
- Professional Photography: They have professional photographers to get the best photos of the home to list on MLS.
SimpleShowing has the following downsides:
- High Package Fees: You can’t get much profit on a home priced at $500,000, as you’d have to pay a minimum 1% listing which is around $5,000.
- Limited Agents: They are a small team so you do not get to choose or change the agent in case of disputes.
- Limited Coverage: They have agents only in 8 cities: Miami, Dallas, Atlanta, Orlando, Tampa, Savannah, Fort Lauderdale, and Fort Worth.
SimpleShowing has 4.9 out of 5 stars on Google from over 110 reviews.
SimpleShowing, an Atlanta-based discount brokerage, offers full-service support with a 1% fixed percentage. They provide pricing assistance, MLS listings, professional photos, and help with FSBO paperwork and negotiations.
4. Houwzer: 1% Fee, Lack of Personalized Assistance
BEST FOR LOW VALUE HOMES
Listing Fee: 1% of Sale PriceHouwzer is a full-service discount Realtor. It offers:
- 1% Commission: Houwzer charges a fixed 1% listing fee on the total home sale price. This includes the charges for signs, photography, open houses, negotiation, etc.
👉 Our Take: The 1% commission is a little steep for the services they provide. You can consider a Flat Fee MLS in Florida alternative for more savings and better tech.
Based on our research, the benefits of Houwzer are:
- Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Unlimited Showings: Houwzer’s agents are available seven days a week. You can schedule as many showings as you want.
Here are some limitations we found with Houwzer:
- Not Ideal for High-Value Homes: Houwzer’s package might not be ideal for luxury homes. For example, selling a house worth $1 million would still mean paying $10,000 in commission.
- Less Personalized Service: Houwzer agents handle multiple clients due to the flat-fee model, which means you might not get personalized attention.
Houwzer has an average rating of 4.0 out of 5 stars on Yelp.
» Houwzer Reviews: Check out our detailed reviews on Houwzer.
Houwzer is a discount Realtor that operates in 13 states. Their easy-to-navigate dashboard lets you chat with agents and track your listings. They provide services ranging from real estate photography to closing.
5. Redfin: 1% Fee, Nationwide Coverage
#1 Nationwide Brokerage
1% Listing FeeRedfin offers services in 100+ real estate markets across the country in 49 states.
- Redfin Full-Service Agent – 1% Commission: This package includes pricing assistance, listing paperwork, negotiation support, etc.
- Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.
👉Our Take: When you opt for Redfin you might get their service 3x faster than the traditional method. However, you may not get personalized attention with less no. of agents for home staging, showings, etc.
Here are some advantages of choosing Redfin:
- Advanced Technology: Redfin is primarily known for its high-tech platform and mobile app.
- Near Nationwide Coverage: Redfin covers 49 states in the US.
- Easy Deal Closings: Redfin agents guide you through paperwork, marketing plans, and negotiations to make your closing easy and faster.
Here are some drawbacks of Redfin based on their customer reviews:
- Pricing Inaccuracy: Many sellers have complained that a lot area, a gated compound, or a city location are not considered during valuation.
- Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
- Lack of Customer Service: There are a few negative reviews about the lack of personal attention by Redfin agents.
- Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
- Lack of Personalized Services: Due to agents handling multiple clients at once, customers have often complained that Redfin agents are not able to give personalized service.
Redfin has an average rating of 3.3 out of 5 stars on Yelp and an average of 3.7 out of 5 stars on Google.
» Redfin Reviews: Read more to make an informed decision before selling your home.
Redfin is a top nationwide real estate brokerage known for its advanced technology. Their premier package helps you sell luxury homes. The platform also provides easy access to local experts while selling a house by owner in Florida.
How Much Will You Save With a Discount Real Estate Broker in Florida?
The current median home price in Florida is $410,800. You could save up to $22,395 if you list on MLS without a Realtor in Florida.
However, if you pay a standard 6% commission fee, you’d have to pay a whopping $24,648 to your listing agent and buyer’s agent. But, with Houzeo, you will only pay $199 with a 0.5% charge at closing.
| Service Provider | Fee |
| Traditional Agent | 3% |
| Houzeo | $249* |
How to Find Discount Real Estate Brokers Near Me in Florida?
Here’s a list of the best discount Realtors in the most popular cities of the Sunshine State:
| 1. Jacksonville, FL | Discount Real Estate Brokers in Jacksonville, FL |
| 2. Panama City Beach, FL | Discount Real Estate Brokers in Panama City Beach, FL |
| 3. Fort Lauderdale, FL | Discount Real Estate Brokers in Fort Lauderdale, FL |
| 4. Pasco County, FL | Discount Real Estate Brokers in Pasco County, FL |
| 5. Sarasota, FL | Discount Real Estate Brokers in Sarasota, FL |
| 6. Naples, FL | Discount Real Estate Brokers in Naples, FL |
| 7. Marco Island, FL | Discount Real Estate Brokers in Marco Island, FL |
Pros and Cons of Discount Realtors in Florida
Discount real estate brokers in Florida offer a great way to save. While this cost-saving option sounds good, it’s important to weigh both the pros and cons.
✅ Pros
- Lower Fees: You’ll pay less than a traditional 3% Realtor. Plus, you’ll get full access to features and tools for a low fee.
- Full-Service Support: Discount real estate agents in Florida offer all basic home-selling services. This includes assistance with how to price your home, marketing, paperwork, and negotiations.
- MLS Access: Discount brokers help you list your home on the MLS in Florida, providing exposure to a maximum no. of buyers.
❌ Cons
- Hidden Fees: Some discount brokerages in Florida may charge hidden fees for additional a la carte services. You must do your research and opt for the best discount Realtors in FL.
- Inconsistent Service: Some discounted brokers in Florida handle multiple clients at once, so personalized attention may be limited. They do this to make up for the reduced commission rate.
- High Cancellation Fees: A few of the discount brokers may impose a significant withdrawal fee if you cancel your agreement within a specific time frame.
Alternatives to Discount Real Estate Brokers in Florida
Here are some other options to consider for selling a house in Florida:
- For Sale By Owner Companies: If you can handle every step from listing to paperwork with minimal assistance. You should choose a For Sale By Owner website in Florida that provides MLS access.
- Cash Buyers: Cash home buyers in Florida, such as iBuyers, investors, and home flippers, actively scour the MLS for the listed properties.
- Full-Service Realtor: If you can’t handle the process yourself, you can opt for the traditional home-selling method. But you’ll have to pay a 3% commission fee.
