BREAKING NEWS: Post the NAR Settlement, Cincinnati discount real estate brokers can save you almost the entire 6% commission. That translates to saving up to $15,930 in commission on an average $265,500 Ohio home.
Whether you’re selling a house in Oakley or Hyde Park, the best discount real estate brokers in Cincinnati will help you save on the 3% listing agent commission. And an additional up to 2.5% to 3% on the buyer agent commission! That’s a cool $15K on an average Cincinnati home.
Rankings: Top 5 Cincinnati Discount Real Estate Brokers
We’ve listed the top 5 discount real estate brokers in the Queen City based on how much you can save on an average $265,500 home.
| Rank | Discount Real Estate Broker / Company | Listing Fee | Max Savings | 100% Online | Mobile App |
|---|---|---|---|---|---|
| 1. | Houzeo.com | $399 Flat Fee | ✅ | ✅ | ✅ |
| 2. | Exactly | $4,800 Flat Fee | ❌ | ❌ | ❌ |
| 3. | Homes That Click | 1% Commission | ❌ | ❌ | ❌ |
| 4. | Redfin | 1% Commission | ❌ | ❌ | ❌ |
| 5. | UpNest | 4.3% Commission or As decided by the agent | ❌ | ❌ | ❌ |
Types of Real Estate Discount Brokers in Cincinnati
There are two types of Cincinnati discount real estate brokers:
- Flat Rate Discount Brokers: Also called Flat Fee MLS companies, these discount realty services let you list your home for a fixed upfront fee. A Flat Fee MLS Ohio listing service costs between $399 to $4,000.
- Fixed Percentage Discount Brokers: These discount Realtors charge a fixed percentage of the home’s sale price. Typically, it is anything lower than the traditional 3% fee: 1%, 1.5%, 2% or 2.5%, etc.
Reviews: 2 Best Flat Rate Discount Real Estate Companies in Cincinnati
1. Houzeo.com: Max Savings, No Hidden Fees
#1 Discount Real Estate Service
Listing Fee: $399+$350 at closing4.9/5
Houzeo is a top technology-driven real estate platform. It offers 4 different packages:
- Bronze Package ($399 + $350 at Close): List your house for 6 months. You can upload 24 house photos.
- Silver Package ($399+0.5% at Close): List your home for 6 months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
- Gold Package ($429+0.5% at Close): This package offers all the benefits of the Silver package, as well as licensed broker assistance, contract review, and more.
- Platinum Package ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12 months. Brokers assist you in negotiations, disclosures, and closing.
👉 Our Take: We recommend Houzeo to all home sellers. The company has a stellar 4.9/5 customer rating. It also provides coverage in 47 states + DC, making it one of the few services with nationwide reach.
» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.
These are the key features that make Houzeo one of the top discount real estate brokers:
- Significant Commission Savings: You will pay just a small flat fee to list on the MLS. On average, Houzeo home sellers save $12,231.
- No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
- Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
- Max Exposure: Houzeo packages give you access to renowned MLS companies.
- Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
- 5-star Customer Service: Dedicated customer support addresses your every concern easily.
- Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.
- Home Value Estimator: Houzeo’s Home Worth Estimator is online and quick to know the FMV of your home. It provides free home value estimate within 30 seconds.
There are no dealbreakers with Houzeo.
» Houzeo Reviews: Houzeo is rated “Excellent” by 10,100+ happy customers on Google Reviews and Trustpilot!
Houzeo Reviews: With over 10,100+ happy customers, Houzeo is the most trusted discount real estate broker.
Houzeo is Cincinnati’s #1 ranked real estate brokerage company. It provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
2. Exactly
LOCAL EXPERT
Listing Fee: $5,800 Flat Rate4.8/5
Exactly is a local, full-service real estate agency. They offer 3 packages and 1 add-on plan.
- Negotiation Package – ($3,200): Once you’ve identified a buyer, Exactly negotiate and manage the transaction with them.
- Marketing Package – ($3,200): They develop strategies for marketing. You have to find the buyer and negotiate on your own.
- Complete Package – ($5,800): They handle everything from the initial in-home consultation to closing the deal.
Add-On
- Luxury Option – ($4,000): It’s an optional add-on that provides a few more perks for homes that need the most elite marketing. However, Exactly has recommended this for homes over $800,000.
👉 Our Take: Exactly offers several services. They include negotiating your home sale and developing and managing ongoing marketing. However, they only serve 8 counties in Ohio, and the packages are more expensive than many other Flat Fee MLS websites offering similar services.
Based on our research, the benefits of Exactly are:
- Multiple Packages: Exactly has 3 flat-rate options. All fees are due after you sell your home. There are no upfront fees.
- Market Exposure: Apart from listing on the MLS, they will list on Zillow, Trulia, Realtor.com, etc.
- Custom Market Pricing Analysis: With this pricing analysis, you will be able to set a listing price that maximizes your profit.
Here are some limitations we found with Exactly:
- Limited Coverage: Exactly caters to only 8 counties in Ohio. These counties include Summit, Medina, Cuyahoga, Stark, Wayne, Lorain, Geauga, and Portage.
- High Fee: Despite Exactly having a Flat Fee MLS model, the packages cost are high compared to other flat fee companies.
Exactly has an average rating of 4.8 out of 5 stars on Google.
Exactly is a full-service, local real estate brokerage with full-time, licensed real estate agents. With Exactly, your agent will be your single point of contact for the entire sale, backed by their team of experts.
Whenever an offer is submitted, it is sent to you directly. Exactly, keep you up to date on the status of your sale. However, they only serve Summit, Medina, Cuyahoga, Stark, Wayne, Lorain, Geauga, and Portage Counties in Ohio.
Reviews: 3 Best Fixed Percent Discount Brokers in Cincinnati
3. Homes That Click
LOCAL EXPERT
Listing Fee: 1% Commission (Min $3,500)4.9/5
Homes That Click is a discount real estate brokerage. They offer a single package.
- 1% Commission (Min $3,500): They charge a fixed 1% commission on the total home sale price plus buyer agent fee. This is a full-service package for home sellers. It includes in-home consultation, professional photography, contract assistance, etc.
👉 Our Take: Home That Clicks offers 1% that is below a traditional agent’s commission. It can be a great option for sellers. However, Flat Fee MLS services provide greater savings.
Based on our research, the benefits of Homes That Click are:
- Market Exposure: Along with the MLS, your home will be displayed on real estate websites like Zillow, Trulia, Realtor.com, etc.
- Full-Service: They provide professional marketing, home inspections, transaction management, and more.
- Local Expertise: They have over 20 years of experience selling homes in 143 Columbus neighborhoods.
Here are some limitations we found with Homes That Click:
- Not 100% Online: Home That Click operates with a local presence in Columbus, Ohio. Their services involve both online and in-person interactions, such as property showings, negotiations, and consultations.
- Buyer Agent Fee: You must still cover the buyer agent’s commission, increasing overall selling costs.
- Limited Coverage: Homes That Click mainly serves Central Ohio, so it is not available in other areas.
Homes That Click Realtors have an average rating of 4.9 out of 5 stars on Google.
Homes that Click was established in 2002. They offer full-service real estate marketing and Realtor representation to home sellers.
However, Homes that Click lacks a modern technology system. This may delay your listing process.
4. Redfin
BEST TECH-ENABLED BROKERAGE
Listing Fee: 1% of Sale Price4.2/5
Redfin does not disclose its pricing on its website. Sellers will have to pay common closing costs.
- It offers 0.5% buyer’s rebate. To avail this, you’ll have to buy and sell with them.
👉 Our Take: Redfin offers 1 rebate option but with a strict clause. While, other real estate companies are willing to offer a higher rebate.
» Redfin Reviews: The reality of the buyer’s rebate.
Here are some advantages of choosing Redfin:
- Advanced Technology: With 3D walkthroughs and 40+ filters to narrow down your search, the Redfin app makes it easy to find the right home from anywhere.
- Paired With Local Agents: Local agents know their market better. This can help you secure a good deal.
- Home Tour: You can see updated listings every 5 minutes on their website. You can also schedule a home tour for the same day.
- Nationwide Coverage: Redfin covers 80+ markets in the US.
Here are some limitations we found with Redfin.
- Strict Rebate Criteria: Clients who sell and buy with Redfin within one year get a rebate of 0.5%.
- No Freedom in Agent Selection: You get an agent assigned automatically without having a choice in the matter.
- Agents Are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you additional services.
- Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
Redfin has an average rating of 4.3 out of 5 stars from 60+ reviews on Google.
» Redfin Reviews: The Reality of the 1% Fees, Pros, Cons, and Alternatives!
Redfin was headquartered in Seattle in 2002 by Mr. David Eraker. It covers 80+ markets in the US. They have an operating business license in New York as Redfin Real Estate.
It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies an 18-day timeframe for listing your property. Additionally, some customers have expressed concerns about the agent’s professionalism.
5. UpNest
Negotiable FEES
Listing Fee: Varies as per the agent4.7/5
UpNest offers agent-matching services. Here’s how it works:
- No Upfront Cost: UpNest connects you with top local real estate agents at no upfront cost. Agents will discuss commission rates, fees, and potential discounts directly with you.
👉 Our Take: With UpNest you get multiple real estate agent options to choose from. However, agents’ commission rates and qualifications can vary significantly, and the quality of service may depend on the broker you select.
Here’s what UpNest offers:
- Multiple Agent Proposals: Get 3–5 commission quotes from top local agents. Compare options easily without contacting agents yourself.
- Quick Turnaround: Receive agent matches within 24 hours of signing up.
- Transparent Pricing: View all commission rates and potential savings upfront. There are no hidden fees or pressure to commit.
- Nationwide Coverage: It offers service throughout the US. It connects you with the local agent who has current market insights.
Here are some of the downsides of working with UpNest:
- No Guaranteed Savings: UpNest does not offer guaranteed savings. Instead, each agent sets their own listing fee.
- No Control Over Agent Selection: UpNest shows you commission quotes from selected agents. As a result, you might miss out on other qualified agents who are part of their network.
UpNest has a rating of 4.7 out of 5 stars on Google.
» UpNest Reviews: Is UpNest actually saving you money in 2024? Read to find out.
UpNest is a licensed agent-matching brokerage. It is headquartered in California. Move, Inc. (Realtor.com, the parent company) acquired Upnest in June 2022.
UpNest pairs you with local agents with a proven sales record. However, you may end up fixing a high commission for the agent.
Discount Real Estate Brokers Cincinnati: How Much Will You Save?💲
Cincinnati discount brokers can help you save almost the entire 6% commission, depending on your home’s worth.
If you choose a 6% full-service Realtor, you’d pay $15,930 to sell an average $265,500 house in the Queen City. But, if you choose a flat-rate broker company, you save thousands. With Houzeo’s Gold plan, you only pay $1,757 and save $14,174!
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely be paying much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage Buyer Agents and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent commissions can still be offered outside of the MLS. They just cannot be advertised on the MLS.
Discount Realtors in Cincinnati: Pros and Cons
Even though cheap Realtors in Cincinnati will save you thousands in commissions, you should consider the advantages and disadvantages of hiring one:
Pros ✅
- Sell Home for a Discounted Fee: You’ll pay less fees for a discount real estate listing in Cincinnati than a 6% Realtor. Even if you only want to list your Ohio home on MLS, you pay a much lower fee than the typical 3% listing agent fee.
- Receive Full-Service Realtor Services: Discount real estate agents in Cincinnati will provide the basic services that any traditional agent would. This includes assistance with pricing your home, marketing, paperwork, and negotiations.
Cons ❌
- You May Become a Victim of Hidden Fees: Some discount brokerages in Cincinnati may charge hidden fees or sell essential services a la carte. Beware of shady discounted agents who lure you in with significantly low fees. Do your research and look at the best discount realtors in Cincinnati.
- Unreliable Service Quality: Discounted real estate brokers in Cincinnati handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized assistance all the time.
- High Cancellation Fees: A Cincinnati discount real estate broker can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.
Alternatives to Discount Real Estate Agents in Cincinnati
Here are some options if you do not want to opt for a discount Realtor in Cincinnati:
- Sell Your Home For Sale By Owner: In a FSBO sale, you’ll have to opt for “DIY” marketing strategies like using FSBO signs, word of mouth, open houses, etc. But your listing won’t be on Zillow, Trulia, Realtor.com, and Homes.com! Meanwhile, FSBO websites in Ohio will help you list on the MLS and increase exposure.
- Sell Your House to Cash Buyers: Almost all cash buyers in Cincinnati scour the MLS for Cincinnati homes for sale. This includes iBuyers, investors, and home flippers.
- Sell With a Full-Service Realtor: If you are not interested in saving your equity, you can hire a full-service, in-person Realtor in Cincinnati. You’ll end up paying a full 5% to 6% commission. That’s $15,930 on a $265,500 home gone!
Frequently Asked Questions
Who are the best discount real estate brokers in Cincinnati?
Houzeo.com and Exactly are the top discount real estate brokers in Cincinnati. Both provide an incredible combination of savings and technology. However, Exactly has only 30 reviews while thousands of sellers have rated Houzeo as 4.9 out of 5.
» Houzeo Reviews: Find out why 15,000+ home sellers love Houzeo.
How much is the real estate agent fees in Cincinnati?
On average, traditional agents in Cincinnati charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokerage firms in Cincinnati charge 1% to 3%.
How do I find a discount broker near me in Cincinnati?
You could choose a discount broker, or list your home using Houzeo. With Houzeo, your home will be listed on the MLS within 24 to 48 hours.
Can you negotiate Realtor fees in Cincinnati?
Yes, you can! Infact, post the NAR Settlement, you can now also negotiate buyer’s agent commissions.
