Brokerless Reviews: What Do You Get in the $99 Package?

9 mins read Feb 28, 2025
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Priya Anand

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Editor
Edited By

Priya Anand

Editor, Houzeo
About Priya Anand is a residential real estate expert specializing in evaluating U.S. real estate companies. She provides unbiased reviews on the pricing, services, customer experiences, and potential drawbacks of the company to help buyers and sellers make informed decisions. Find Priya Here linkedin
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Editor's Rating (89 Reviews)

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Brokerless is a referral service known for its $99 package. They will refer you to a local agent who lists your home on the MLS. Brokerless lets you list from anywhere in the US.

Pros

  • You can list your property for as low as $99.
  • They offer nationwide coverage.
  • Buyers can contact you directly via the MLS listing.
  • They offer free listing status changes.

Cons

  • You won't know your agent until you purchase a plan.
  • You have to pay extra to manage showings.
  • You get limited technology for sale management.
  • Pricing varies depending on your location.

Brokerless is a nationwide referral company. They connect you with a local broker for a flat fee. Brokerless lets you list on various platforms like MLS, Zillow, Trulia, and Homes.com. As a result, your property gets maximum exposure.

You can sell your home with Brokerless for an affordable $99. However, their plan is quite basic. It offers you only 6 photos upload, limited marketing services and no pricing assistance. Furthermore, essential add-ons cost extra, so your final cost may be higher.

    ✍️ Editor’s Take: For most home sellers, we recommend selling with Houzeo. You can upload atleast 24 photos with all their packages. Furthermore, their stellar customer support helps you price and market your property the best way. Compare Brokerless vs. Houzeo.

Is Brokerless.com Legit?

Yes, Brokerless Inc. is a legitimate brokerage (Florida License Number: CQ1026651) founded in 2006 by Jack Laufer. The company is headquartered in Weston, Florida. Brokerless has been in the real estate industry for over 15 years.

They have an A+ BBB rating, showcasing a strong reputation. However, a lack of BBB accreditation slightly puts their credibility to question.

How Does Brokerless Work?

The process to list your property with Brokerless.com is as follows:

  • Select a Package: Choose your desired plan on the website’s homepage.
  • Make Payment: Pay via PayPal or your credit/debit card. After payment, the local broker will contact you to begin the selling process.
  • Submit Listing Forms: Fill out essential information like personal and property details. Then, send the listing form to your assigned broker via email.
  • Upload Photos: Email your best property photos or upload them to a server for the broker to download.

Your MLS listing goes live within 24 to 48 hours of paperwork submission. This happens after the broker enters details into the MLS database.

Brokerless Coverage

Brokerless offers services in all 50 states. They achieve this coverage through their network of brokers.

Brokerless_Reviews

Brokerless Pricing

Brokerless offers 3 flat fee packages, varying in terms of listing period and number of photos. Most of the other services are same.

  1. $99 Package: 6-month listing period with 6 photos and free status changes.
  2. $149 Package: 6-month listing period with 25 photos and free status changes.
  3. $188 Package: 12-month listing period with 25 photos and open house alerts.

Please note that package prices and details may vary depending on your location.

👍 What We Like👎 What We Don't Like
✅ Free disclosure forms❌ Less difference among packages
✅ Market exposure on Zillow and Realtor.com❌ No tool for listing management
✅ Free listing status changes❌ No assistance in pricing negotiations
✅ Buyers can contact you directly via MLS❌ No comparative market analysis
❌ Prices vary by location
    ✍️ Our Take: We feel the $149 Brokerless package is the best among the three. It includes 25 photos for a decent price. However, it still lacks essential services like market analysis, pricing assistance, offer review & negotiations etc.

Additional Charges for Plan Upgrades

Brokerless charges extra for services that customize your plans.

Add-onsCost
25 photos$50
Open house alerts$50
2nd MLS category$99
Showing time tool$50
Call forwarding$50
Call forwarding + Showing time tool$100

Since Brokerless charges extra for above-mentioned services, your overall selling cost increases. You end up paying almost double the initial flat fee charged.

Brokerless Customer Reviews

Brokerless has a 4.6 out of 5-star rating on Google based on 89 reviews. They also have a 5-star rating on BBB based on 5 reviews.

Some users praise the simplicity and affordability of the service. Others express dissatisfaction with customer service and lowball offers.

Brokerless Positive Reviews

✅ Tracey J. was satisfied selling with Brokerless. She appreciated the easy selling process and the wide broker network. She highly recommends the service for its efficiency and ease.

Tracey Jones USASubmitted 2025

Our company has used this service many many times to list properties on the MLS. We’ve been connected with agents all over the country to handle our listings; they have been great to work with and it’s a very easy process.

Source: Google

✅ Dan Largo appreciated the quick and responsiveness nature of Brokerless. This is his 5th sale and he highly recommends this service for its great pricing and MLS exposure.

Dan LagroUSASubmitted 2024

We just listed our home in Northfield, MN using byownerflatfeemls.com, which is affiliated with Brokerless Inc. The listing is now live on the MLS for better visibility than what is offered by Zillow’s FSBO alone. Moe from the Minnesota office has been great to work with (responsive) and the process was quick and painless. This is our 5th home we have done FSBO on and I would highly recommend their service to get better exposure on the MLS. The price was great and we will definitely use their services in the future.

Source: Google

Brokerless Negative Reviews

❌ Esther was frustrated with Jack, the owner, citing rude behavior and poor service. He described the services as terrible, mentioning Jack screamed at him and called him stupid.

Esther TrinhUSASubmitted 2024

Jack is a mean guy, bad customer service, and rude. I have never met anyone is rude like him. He will scream at your face if you call him and ask questions. He will say you are stupid if you ask questions. OMG, I have a bad experience with him, very terrible!!!!

Source: Google

❌ Jeff had a bad experience, highlighting the owner’s unprofessional behavior. He was also ignored after making the payment.

Jeff BurnettUSASubmitted 2023

Not a good experience at all. By all means use another company. Plus they don’t want to talk to you after they have gotten your money. The owner is super unprofessional. And when you look at other comments you can see the same pattern. If I could give below a 1 start I certainly would.

Source: Google

Brokerless.com Reviews: Pros and Cons

Here are some major pros and cons to consider before making a purchase:

Pros

  • Nationwide Coverage: Brokerless offers services in all 50 states and D.C. through their affiliated brokers.
  • Smooth Sale: Jack Laufer’s 17 years of experience provides expert guidance, smooth transactions, and trusted service.
  • Free Listing Status Updates: With Brokerless, you can update your listing status anytime at no extra cost.
  • Efficient Call Forwarding: Interested buyers can contact you directly through the MLS listing with seamless call forwarding.

Cons

  • Outdated Technology: Brokerless technology is relatively weak. You will lack the ability to manage listings, counter offers, and request the highest and best offer.
  • Dependency on Third-party: Brokerless relies on a third-party agent to manage listings which may delay the process.
  • Expensive add-ons: Your package cost almost double to avail of services like open houses and 25 photos upload.
  • Variable Pricing by Location: Prices and package details may vary depending on your state and city, which can lead to unexpected costs.

Brokerless Competitors

» Jump to: Brokerless vs. Houzeo | Brokerless vs. Flat Fee Group | Brokerless vs. FSBO.com

1. Brokerless vs. Houzeo

Brokerless plans seem affordable, but you may have to pay a hefty price for some vital services. These services include an online showing management platform, open house announcements, etc.

On the other hand, Houzeo’s Silver plan includes all essential service. You get unlimited open houses and showing management. Moreover, Houzeo’s mobile app makes home selling easy and efficient.

BrokerlessHouzeo
Listing fee$99 onwards$199 onwards
Customer rating4.6 stars (89 reviews)4.9 stars (10,126 reviews)
Coverage50 states47 states + Washington D.C.
Unlimited open houses
Showings management
Offer management
Counter an offer
Request highest and best offer
Home inspection dashboard

2. Brokerless vs. Flat Fee Group

Brokerless offers nationwide coverage. They reveal your broker only after you purchase a plan. The package pricing also varies based on your location.

Flat Fee Group is a network of brokers who provide MLS listing services. They also offer near-nationwide coverage but discloses your broker upfront. They have transparent pricing and provide agent support in most states.

3. Brokerless vs. FSBO.com

Brokerless connects you with local brokers for nationwide MLS listings. They provide broader exposure through MLS with their affordable $99 package.

FSBO.com is one of the oldest For Sale By Owner services. FSBO.com charges a similar fee of $99.50, but they only list your property on their platform. This limits visibility, as your property won’t appear on the MLS.

Best Flat Fee Companies Near You

If the limited services of Brokerless don’t excite you, here are the top flat fee companies that serve your state.

RegionStates/CitiesStates
NortheastStates Connecticut | Maine | Massachusetts | New Hampshire | New Jersey | New York | Pennsylvania | Rhode Island | Vermont
NortheastCities Boston, MA | Long Island, NY | Rochester, NY | Syracuse, NY | Pittsburgh, PA
MidwestStatesIllinois | Indiana | Iowa | Kansas | Michigan | Minnesota | Missouri | Nebraska | North Dakota | Ohio | South Dakota | Wisconsin
MidwestCities Chicago, IL | Peoria, IL | Indianapolis, IN | Kansas City, KS | Grand Rapids, MI | Minneapolis, MN | Kansas City, MO | St. Louis, MO | Cleveland, OH | Cincinnati, OH | Appleton, WI | Milwaukee, WI | Madison, WI
SouthStates Alabama | Arkansas | Delaware | Florida | Georgia | Kentucky | Louisiana | Maryland | Mississippi | North Carolina | Oklahoma | South Carolina | Tennessee | Texas | Virginia | Washington D.C. | West Virginia
SouthCities Birmingham, AL | Huntsville, AL | Jacksonville, FL | Miami, FL | Naples, FL | Tampa, FL | Palm Beach, FL | Atlanta, GA | Louisville, KY | Charlotte, NC | Greensboro, NC | Raleigh, NC | Wilmington, NC | Asheville, NC | Oklahoma City, OK | Tulsa, OK | Greenville, SC | Columbia, SC | Charleston, SC | Knoxville, TN | Austin, TX | Dallas, TX | El Paso, TX | Houston, TX | San Antonio, TX | Fort Worth, TX | Richmond, VA | Hampton Roads, VA | Ashland, KY | Lexington, KY
WestStates Alaska | Arizona | California | Colorado | Hawaii | Idaho | Montana | Nevada | New Mexico | Oregon | Utah | Washington | Wyoming
WestCitiesSeattle, WA | Phoenix, AZ | Los Angeles, CA | Bakersfield, CA | Denver, CO | Colorado Springs, CO | Las Vegas, NV | Albuquerque, NM

Other Options You Should Consider

  • Sell to an iBuyer: iBuyers purchase homes needing minimal repairs in as-is condition. They can be a great option if you want to sell your house fast.
  • Sell to Cash Home Buyers: Individual cash home buyers make all-cash offers, usually within 24 to 48 hours. They also let you skip listing on the MLS.
  • Sell For Sale By Owner: For Sale By Owner websites help you list and sell a house yourself, saving thousands in agent commissions. Many FSBO websites will

Is Brokerless Worth the Cost for Home Selling?

Yes, Brokerless is worth selling your home to. If you’re a seasoned seller and can sell your home without assistance, consider their $149 package. It includes 25 photos, maximum exposure, and a 6-month listing period.

However, in Brokerless packages, you won’t get any assistance in pricing, negotiations, and closing. If you’re a beginner, this might be difficult. While Brokerless is cost-effective, its services are not comprehensive. Moreover, Brokerless lacks optimal digital experience.

For a comprehensive home sale, you can consider Houzeo. Their packages take care of all your selling needs. Additionally, Houzeo’s 5-star customer support helps you at every step to achieve a smooth sale.

» Houzeo Reviews: Check out why more than 10,000 home sellers have rated Houzeo 4.9 stars out of 5 on Google reviews and Trustpilot.

Brokerless Reviews: FAQs

1. How effective is Brokerless in reducing commission fees?

Brokerless reduces commission fees by offering a Flat Fee MLS listing, typically much lower than traditional agent commissions. However, you may still need to pay a buyer’s agent and handle certain tasks yourself.

2. What do users say about Brokerless services?

Users have mixed reviews about Brokerless. Some users find it efficient, affordable, and appreciate the seamless process and excellent MLS exposure. However, others report poor responsiveness after payment and highlight unprofessional behaviour of the owner.

3. Is Brokerless the best choice for selling a home?

Whether Brokerless is a good choice depends on the seller. They offer affordable MLS listings. However, as a beginner, the lack of pricing assistance and offer management can be tough. If you need comprehensive support, platforms like Houzeo may offer better support.

4. Does Brokerless have optional add-on services?

Yes, Brokerless provides optional add-on services like extra photos and open house alerts. You can customize your plan for an additional fee.

5. Can you list For Sale By Owner on the MLS?

Yes, you can list on the MLS For Sale By Owner through an MLS listing company. You don't need an agent for that. This approach helps you save on 3% listing agent commission and provides complete control over listing.

Flat Fee Listing Services Near Me

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Reviews

1.0 / 5

(1 Reviews)

Mr. President

Verified Reviewer

10th Feb 2024

Jack Laufer is Very rude and condescending.