From Charlotte to Highland Park, Flat Fee MLS services have helped New Yorkers save thousands in 2024. Flat Fee MLS Rochester services will list your house on the MLS for a fraction of what you’d pay a 6% Realtor.
There’s more good news. You save the 3% listing agent commission with a Flat Fee MLS listing in Rochester. You will also save on the 2.5% to 3% buyer agent commission with the NAR settlement. That’s a potential saving of $10,080 on an average $168,000 home in the Flower City!
Rankings: 8 Flat Fee MLS Rochester, NY Companies in 2024
| Flat Fee MLS Service | Price | Hidden Fees | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|---|
| 1. Houzeo | $399 | None | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Net Realty Now | $299 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Northern Star Realty | $495 | None | ✅ | ❌ | ❌ | ❌ | ❌ |
| 4. Flat Fee Group | $199 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Realmart Realty | $395 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 6. Flat Fee Realty | $179 | 0.1% to 0.25% | ❌ | ❌ | ❌ | ❌ | ❌ |
| 7. FSBO | $399 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 8. Best Choice Flat Fee | $199 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 8 Best Rochester, NY Flat Fee MLS Listing Companies
1. Houzeo
#1 Flat Fee MLS Service
Houzeo.com
- Listing Fee: $399
- Available nationwide
4.9/5
(10,020+ reviews)
4.9/5
(10,020+ reviews)Houzeo is a high-tech platform with easy listing, fast changes, and online showings and offers.
You can choose from 4 Flat Fee MLS packages:
- Bronze Package – $399+$350 at Close: This package offers a Houzeo listing only for 6 months with 24 photos.
- Silver Package – $399+0.5% at Close: This offers maximum photo upload and provides you with seller disclosures.
- Gold Package—$429+0.5 % at Close: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum Package – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Before you list, confirm all prices on your particular state’s pricing page.
» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.
Houzeo is America’s #1 Flat Fee MLS service because of 5 reasons:
- Max Exposure: Houzeo’s listing packages get your home on Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
- 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to potential buyers on the go.
- No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the traditional listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses all Houzeo complaints from home sellers.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: Houzeo is rated “Excellent“ by 10,020+ home sellers.
Houzeo.com is New York’s #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In New York, the Bronze package costs $399. The Silver package costs $409 +0.5% at close and the Gold package costs $429 +0.5% at close. The Platinum package costs $449 +1% at close
2. Net Realty Now
EXPERIENCED BROKER
Net Realty Now
- Listing Fee: $299 - $1,299
- Up to 150 photos
- 4.7/5
(20+ reviews)
Net Realty Now offers 2 Flat Fee MLS packages:
- Flat Fee MLS Package – $299: This package provides a 6-month listing period and 36 photos, virtual tours of the house, and unlimited text editing of your MLS listing.
- Full-Service Flat Fee MLS Package – $1,299: This package allows listings across 83 affiliated websites, both national and local. You are also provided comparable sales information on similar properties.
👉 Our Take: They have affordable Flat Fee MLS packages, which include all the services a homeowner looks for.
- Experienced & Highly Rated Broker: The company is known for its first-class services. Thomas has a great sense of the market and how things work.
- Good Customer Reviews: The team at Net Realty Now respond to their clients promptly and are renowned for their integrity.
- Extensive Marketing Reach: They syndicate your listing to popular real estate websites such as Zillow and Trulia.
- High Credibility: Net Realty Now lists between 500 to 600 properties every year. Out of these, over 60% of properties sell within the initial listing term.
- Unlimited Changes: You are allowed to make unlimited changes to your listing for free.
- Buyer Lead Forwarding: Buyer leads are sent to the homeowners directly to limit broker participation in the sale.
- Online Paperwork: The full-service package offers a complete electronic paperwork from listing to closing.
- Comparable Sales Report: It also provides a detailed CMA report which helps you price your property accurately based on market comparisons.
- Limited Coverage: The main turn-down of Net Realty Now is its limited coverage. It serves only in four states prominently.
- Expensive Package: In case you opt for the full service package, you will have to shell out a greater amount.
Net Realty Now has 4.7 out of 5 stars rating from 20+ reviews on Zillow.
» Net Realty Now.com Reviews: Check out what Houzeo home sellers have to say about working with Net Realty Now.
Net Realty Now was founded in 1999 by Thomas Hennerty. With over 30 years of experience, he has represented thousands of home sellers. His team at Net Realty Now helps you from the listing to the closing.
Net Realty Now allows you to upload up to 150 photos of your house. As per RubyHome, property listings featuring more photos sell 50% faster!
3. Northern Star Realty
Experienced Broker
Northern Star Realty
- Listing Fee: $495
- 4.9/5
(97 reviews)
4.9/5
(97 reviews)Northern Star Realty offers 1 Flat Fee MLS packages in Rochester, NY.
- Gold – $495: This package offers 6 months listing with 50 photos on the MLS. You can also add virtual tour video to your listing. You get free broker assistance, CMA report, For Sale Yard Sign, Seller’s net sheet.
- Counties Coverage: Northern Star Realty offers flat fee MLS services in Monroe, Ontario, Wayne, Orleans, Genesee, Livingston, Seneca, Yates, and other counties.
👉 Our Take: Northern Star Realty offers a single flat fee package. It provides you with maximum services, but only houses priced below $400,000 can be sold with this company.
Northern Star Realty is one of the best flat fee MLS option for FSBO home sellers in Greater Rochester and Finger Lakes Region, NY.
- Market Exposure: Your listing gets syndicated to Zillow, Trulia, Homes.com, Realtor.com asa well as on popular Rochester broker websites for maximum exposure.
- Buyer Lead Forwarding: All buyer’s leads are forwarded to you to retain your right to sell your property.
- Unlimited Changes and Cancellation: You can make unlimited changes to your listing and cancel anytime without anny extra charges.
- Good on Tech: All the process are carried online. So your listing goes live within 24 hours after you submit your online forms.
- Marketing Assistance: You get expert 24/7 expert marketing support from veteran Realtor.
- 100% Money Back Guarantee: You get full money back if you sell through a full-service realtor refered by Northern Star Realty.
In our research we found a few drawbacks to Northern Star Realty:
- Lacks on Tech: Although the processes are carried out online, it lacks a seller dashboard and a mobile app.
- Price Limitations: Their package is restricted to homes under $400,000 and 1-4 unit properties.
Northern Star Realty has 4.9 out of 5 stars from 97 total reviews on popular review sites like Google Reviews.
» Northern Star Realty Reviews: Know if it is the best flat rate company to sell with, in 2023.
Northern Star Realty is a direct broker service in Rochester, NY and Finger Lakes Region. Robert J. Piazza, a.k.a Bob is an award-winning realtor and has been in the field for 39 years.
Bob has helped a significant number of home sellers in the counties of Rochester over the past years. However, packages offered by Northern Star Realty have price limitations.
4. Flat Fee Group
CUSTOMIZABLE PACKAGES
Flat Fee Group
- Listing Fee: Starting at $195 (Varies as per the State)
- No Hidden Fees
- No credible reviews were found
Flat Fee Group is a network of independent brokers providing Flat Fee MLS listings across the US. They offer 3 – 4 packages depending on the state:
- Basic Package – $195 – $399: Prices for MLS listing services vary by state and broker.
- Add-Ons – $400 – $1,000: This covers upgrades like yard signs, lock boxes, and negotiation assistance. Some brokers may charge non-refundable upfront fees.
👉 Our Take: When you choose Flat Fee Group, you’ll work with an independent flat-fee brokerage. Service quality can vary depending on the broker you’re matched with.
Flat Fee Group offers certain advantages:
- Multiple Packages: The packages differ in services offered. You can select the package that suits your real estate needs.
- Maximum Market Exposure: Your property gets listed on many popular websites like Zillow, Trulia, Realtor.com, etc. This market exposure will help you sell your house faster.
- Access to Legal Documents: Flat Fee Group provides you with state-wise contracts, forms, and disclosures. This would save you time to collate the documents from different sources.
Flat Fee Group has several drawbacks:
- No Uniform Pricing: Prices and services are not standardized and vary as per state. so you may encounter unexpected fees.
- Inconsistent Service Quality: With brokers operating independently, the level of service can vary widely.
- No Credible Reviews: They do not have reviews on websites like Zillow, Trustpilot, Yelp, and Google.
Flat Fee Group has no customer reviews on Google or Trustpilot.
» Is Flat Fee Group legit? Read our in-depth reviews on Flat Fee Group and choose accordingly.
Since its founding in 2003, the Flat Fee Group has grown to serve clients throughout the United States by connecting independent, flat-fee real estate brokerages with sellers.
Flat Fee Group.com’s pricing and multiple packages may seem attractive in listing a property for a flat fee. However, it works with a variety of different flat-fee brokerages, and not every homeowner will have the same experience.
In New York, Flat Fee Group offers multiple Flat Fee MLS packages – Bronze package at $199, Silver package at $399, Gold package at $699, and the Platinum package at $999.
5. Realmart Realty
ADDITIONAL FEES
Realmart Realty
- Listing Fee: Starts at $395
- Covers major MLS in NJ
- 4.3/5
(190+ reviews)
4.3/5
(190+ reviews)Realmart Realty offers 2 packages for home sellers.
- Flat Fee Listing Plan – $395: This plan includes a listing term of 6 months with 6 photos. Your property will be displayed on major real estate websites like Zillow, Trulia, Realtor.com, etc. Also, you can get a refund for canceling your listing (within 30 days).
- 1% Professional Agency Plan – $695 + 1% at Closing: The package offers listing your home until sold. It also includes a realtor digital lockbox, full paperwork support, and dedicated agent assistance.
Listing Upgrades:
- Professional Photography: $199
- Unlimited Open House Postings: $100
- Showcase 25 Photos: $100
- In-Home Staging Consultation: $99
- Combo Lockbox (includes shipping): $29
- For Sale Yard Sign: $29
👉 Our Take: Realmart Realty is a good option for home sellers to save money on real estate commissions. However, it is important to be aware of the limitations of its service and expensive add-ons.
Some of the advantages of Realmart Realty are:
- Market Exposure: Along with MLS, your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Customizable Packages: You have options like sign upgrades, lockboxes, personal assistance, and professional photography to add to your package as and when required.
- Unlimited Changes: You can make unlimited updates to your MLS listing with RealMart Realty.
- Buyer Lead Forwarding: All buyer leads are forwarded to you via email or phone. Buyers or buyer agents can connect with sellers.
» Pros and Cons of Realmart Realty: Here is our in-depth analysis of Realmart Realty.
In our research, we have found certain drawbacks of Realmart Realty.
- Not 100% Online: This can cause a significant delay in the listing. Consequently, sellers can lose out on good deals.
- Expensive Add-ons: They also charge $29 – $199 for add-on services like in-house professional photography, listing extension renewals, and comparative market analysis report. Therefore you may end up paying more than you expected.
- Limited Coverage: Realmart Realty is licensed to offer services only in New York and New Jersey.
» Realmart Realty Limitations: Here are other limitations of Realmart Realty.
Realmart Realty has 4.3 out of 5 stars from 190+ total reviews on Trustpilot.
» Realmart Realty Reviews: We found some honest customer reviews for Realmart Realty.
Realmart Realty has a lot of flexibility after purchasing the Flat Fee MLS packages as additional charged options ranging from $29 to $199.
As per Realmart.com reviews sellers have the option to connect with the buyers and their agents directly. An additional Realmart Realtor lockbox paid option has a refund of $80 if returned in good condition.
6. Flat Fee Realty
UNLIMITED LISTING TERM
Flat Fee Realty
- Listing Fee: $99 - $595
- 0.1% to 0.25% additional fees
- 4.3/5
(90+ reviews)
4.3/5
(90+ reviews)FlatFeeMLSRealty offers three real estate listing packages to suit different needs and budgets:
- Silver Package – $99: This package includes a 3-month listing term and up to 15 photos with 10 listing changes.
- Gold Package – $249: This package comes with a 6-month listing term and enables you to include up to 50 photos with unlimited listing changes.
- Platinum Package – $549: This package has unlimited listing terms and changes with 25+ HD photos.
👉 Our Take: Flat Fee Realty is an affordable option. However, they do charge additional fees for optional upgrades like additional photos and listing changes.
These are some pros of Flat Fee Realty in the areas it operates:
- Cost-Effective: Flat Fee Realty offers an affordable flat fee listing package.
- Free listing Changes: You can make changes to your listing without paying any additional fees.
- Easy Cancellation: You can cancel anytime and get a refund within 30 days of purchase. If you decide not to sell your home, some of your listing fees will be refunded.
In our research, we have found certain drawbacks of Flat Fee MLS Realty.
- Not for First-Time Sellers: Flat Fee MLS Realty may not be ideal for you if you are a first-time seller. You’ll have to conduct tours and communicate with buyers on your own.
- Expensive Add-ons: For services like professional photography, you have to pay an additional $460 with the Silver package and $300 with the Gold package.
Flat Fee MLS Realty has 4.3 out of 5 stars from 90+ total reviews on Google.
» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.
Flat Fee Realty offers a single Flat Fee MLS package that varies by state. With this package, you get free listing changes and related disclosures.
However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.
In New York, Flat Fee Realty offers to list your home at $179.
7. FSBO
NATIONAL REFERRAL COMPANY
FSBO.com
- Listing Fee: $99.95 - $399
- Limited a la carte items
- No credible reviews were found.
- FSBO Package – $99.95
- MLS Package – $399.95
- Multiple Categories of Listings
- User-Friendly Interface
- Nationwide Coverage
- Limited Automation
- Unpredictable Broker Quality
- Extra Charges for Listing Photos
- Expensive à la carte Services
FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.
» FSBO.com Reviews: Read why the oldest FSBO website isn’t the best anymore.
FSBO.com is available in all states with coverage in 50+ markets. FSBO allows sellers to list their property for sale while saving on the listing agent commission. But you should know that additional services can add up to a total of $335 in costs!
For example, If you wish to avail of CSS showing service, and e-lockbox rental, then you have to pay $75 and $150 over your Flat Fee package.
8. Best Choice Flat Fee
NON-CUSTOMIZABLE PACKAGES
Best Choice Flat Fee
- Listing Fee: $199 - $999
- Additional Fees: 0.2% to 0.375% of sales price
- No credible reviews were found.
Best Choice Flat Fee offers between 2 to 4 packages in different states. The packages are priced at $199, $399, $799 and $999 respectively.
- Common services include a listing term of 6 months with 25–40 photos. You also get a yard sign and printable color flyers. Buyer leads are directly forwarded to you.
👉 Our Take: Their packages are expensive and do not provide all the services. All the packages include a closing fee of 2.4%–2.9%.
Best Choice Flat Fee is a national group of flat fee brokers who directly work with the Flat Fee Group.
- Market Exposure: Your listing is syndicated to Realtor.com and other local realtor sites. This provides maximum exposure to your property.
- Transparency: They provide homeowners with clear-cut information, regarding the breakdown of their pricing structure and the services involved.
- State Disclosures: You get proper disclosures and contracts in all the packages.
- Buyer Leads Forwarded to You: All buyer leads are forwarded to you without agent involvement. This service is available in all the packages.
- No Mobile App: Best Choice Flat Fee does not have a mobile app to make your process smoother.
- Expensive Plans: They offer basic listing services at a high cost. The same services are available at better prices on other sites.
Best Choice Flat Fee has no credible reviews online.
Best Choice Flat Fee is led by broker Eddie Davis. It is a national group of independent real estate brokers. Although Best Choice Flat fee offers a wide range of plans it is not cost-effective.
In Rochester, Best Choice Flat Fee offers a Bronze plan at $199, a Silver plan at $399, a Gold plan at $699, and a $999 Platinum plan.
How Do Flat Fee Listing Services in Rochester Work?
Rochester Flat Fee Multiple Listing Services get your home on the MLS for a fixed fee. However, only licensed agents can access the MLS. So, the top flat fee services in Rochester work with these agents to list and market your home.
All you have to do is choose a plan that best suits your home-selling needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Can You Save With a Flat Fee MLS Rochester Listing?
It depends on who you work with. A traditional full-service agent charges a 2.5% to 3% commission. On the other hand, a Rochester flat rate MLS listing service like Houzeo costs $399, with a closing fee of just $350.
Imagine you own a $168,000 home in the Flower City. If you choose a 3% Realtor, you pay $5,040 to get your house on the MLS. But, if you list with a flat fee service like Houzeo, you only pay $749 and save $4,291!
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $5,040 | $0 |
| Houzeo | $399 | $749* | $4,291 |
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely pay much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage buyer agents, and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent fees can still be offered outside of the MLS. They just cannot be advertised on the MLS.
How to Choose the Best Flat Fee Listing Service in Rochester?
Here’s what you must consider when choosing Rochester Flat Fee MLS companies:
- Affordable Pricing: Select a Flat Fee MLS listing service that offers plans ranging from $300 to $800. Low listing costs may help you free up funds for other expenses like home staging or repairs.
- Maximum Exposure: Ensure that the Rochester Flat Fee MLS service provider gets your home on all the MLSs in your area. This will increase your home’s visibility.
- Maximum Photos: The MLS company must allow you to upload at least 22 pictures of your house. Professional photos taken from different angles help potential buyers visualize the property.
- Extended Listing Term: Choose a Flat Fee MLS Rochester company that keeps your listing live for at least 6 months. This way, you can wait for a better offer instead of feeling rushed to accept a less desirable one.
- Quick Listing: Select a local Flat Fee MLS Rochester listing service that gets your home on the MLS quickly. The faster your home is on the market, the less likely you will miss out on potential offers.
How to List on Rochester MLS via Houzeo
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completing the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Highlight your property’s key features to attract potential buyers. Upload high-quality photos showcasing major rooms and amenities such as a home gym or installed solar panels.
» Houzeo Reviews: Find out why Houzeo is one of Rochester’s best Flat Fee MLS listing services.
Alternatives to Rochester Flat Fee Listing Services
Rochester flat rate listing services are the best option for home sellers looking to retain most of their home equity.
However, if you don’t want to save your hard-earned equity, here are a few options for you:
- Discount Real Estate Brokers: They are licensed real estate professionals who offer the same services as traditional agents but for a lower fee. Discount real estate brokers in New York charge between 0.5% to 2% commission.
- Full-Service Realtors: They are real estate agents or brokerages that offer comprehensive services, including marketing, negotiation, paperwork, closing assistance, etc. However, they charge a 5% to 6% commission for their services.
- iBuyers/Cash Home Buyers: iBuyers, such as Opendoor and Offerpad, purchase homes directly from sellers. They have strict home-buying criteria. Cash buyers in Rochester make offers for distressed houses within 24 to 48 hours.
- For Sale By Owner Websites: For Sale By Owner websites in NY allow homeowners to list and sell their properties without the assistance of a real estate agent. However, your home won’t get the MLS exposure it deserves.
Final Word
You don’t need a full-service agent to sell your home in The Flower City.
With a flat fee listing on Houzeo, you can take control of your sale and save thousands. Get the same MLS exposure and expert tools at just $749 instead of a whopping 3% agent fee.
Frequently Asked Questions
Which is the best MLS listing site in Rochester, NY?
Houzeo is one of the top flat fee services in Rochester, NY because of its advanced tech and stellar customer reviews. Net Realty Now and Northern Star Realty are other great options.
Can I list on the MLS without a real estate agent?
Yes, you can list your home on the MLS in Rochester, NY without a real estate agent. Opt for a Flat Fee MLS listing service and eliminate the 3% listing agent's commission.
Is Flat Fee MLS legal in Rochester, NY?
Flat Fee MLS is legal all over the United States, including Rochester, NY.
Is Seller’s Disclosure required in New York?
Yes. The FL seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Why should I list my property on the Rochester, NY real estate Multiple Listing Service?
Listing your property on the MLS ensures maximum visibility to buyers and agents, giving your home more exposure. Using a Rochester, NY flat rate MLS listing service can help you avoid paying full commission to a real estate agent.
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