From Churchill to Huguenot, Richmond home sellers can save up to $13,200 on the median $440,000 home selling via a Flat Fee MLS Virginia service. That’s because when you opt for a Flat Fee MLS service, you’ll be listed on your local MLS, but for a small flat fee, as opposed to a 3% commission.
But Beware! Many cheap Flat Fee MLS services come with hidden fees. If it sounds too good to be true, it probably is. That’s why we’ve spent hundreds of hours researching the best Flat Fee MLS services in Richmond. Check out our rankings below!
Rankings: 5 Best Flat Fee MLS Richmond Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $349 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. List With Freedom | $295 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Homecoin | $295 | ✅ | ❌ | ❌ | ❌ | ❌ |
| 4. Net Realty Now | $299 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Virginia Flat Fee MLS | $99- $149 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Richmond
1. Houzeo.com
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 at Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% at Close: You can post maximum number of photos allowed by the MLS and access seller disclosures.
- Gold Package – $429 + 0.5% at Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% at Close: Your home is on the MLS for 12-months. Plus, you get virtual support from a licensed broker.
👉 Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo.com is Richmond’s #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In Richmond, the Bronze package costs $399. The Silver package costs $409 +0.5% at close and the Gold package costs $429 +0.5% at close. The Platinum package costs $449 +1% at close.
» Flat Fee MLS Listing Virginia: Check our rankings of the best Flat Fee MLS companies in Virginia.
2. List With Freedom
COMPREHENSIVE PACKAGES
Listing Fee: $89 - $3954.7/5
List With Freedom is a trusted and established Multiple Listing Service that offers 3 packages:
- Gold Package – $89 + 0.5% at Closing: You can list you home for 6 months with 25 photos and unlimited changes. Online showing service, open houses, professional yard sign and other services are available at additional charges.
- Platinum Package – $195 + 0.25% at Closing: You get to list your property for 6 months with maximum number of photos. The rest of the services are the same as Gold plan.
- Platinum+ Package – $395 + 0.25% at Closing: You get a 12 months listing term along with online showing service, virtual tour, and some other features. You can add-on more services at some extra cost.
👉 Our Take: List With Freedom is a good option for experienced sellers. However, they have a compliance fee at closing along with the additional charges for add-on services which adds to the total cost.
List With Freedom helps list a house For Sale By Owner:
- Affordable Pricing: Their basic listing service starts at just $89.
- Unlimited Listing Changes: You can modify your MLS listing any number of times at no extra cost.
- Direct Buyer Leads: All buyer inquiries are forwarded directly to you, with no agent involvement. So you get to interact with the buyers and negotiate with them directly.
Here are some of the drawbacks of working with List With Freedom:
- Additional Fee at Closing: You need to pay a compliance fee of 0.25%–0.50% at closing, which can add to the overall cost.
- Extra Charges: Even with the Platinum+ plan, you need to pay extra for features like Open Houses, contract prep, and offer review.
- No Agent Support: You need to handle negotiations, do market analysis, and manage the selling process on your own.
List With Freedom has a 4.7 out of 5 stars rating from 600+ reviews on Google.
» List With Freedom Reviews: Is List With Freedom a good choice? Find out the details in our review!
Ralph Harvey headed List With Freedom has affordable listing packages that are ideal for an experienced seller. The listing process is quick and simple.
But you can only get MLS listings with List with Freedom as they do not provide any pricing or negotiation assistance. If you are new to the real estate market you will need guidance throughout the selling process!
🚩 Fees at Closing: List With Freedom charges a 0.25% fee at closing. They do not disclose this fee upfront on their “Pricing” page.
3. Homecoin
AFFORDABLE PACKAGE
Listing Fee: $954.7/5
Homecoin offers a single Flat Fee MLS package:
- Listing Package – $95: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $495 and the premium package costs $3000.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. If you opt for any additional service, you end up paying extra.
Note: Homecoin’s services and prices vary by region.
Homecoin has certain benefits:
- Free Disclosures: You get all necessary state and federal disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, that could make your experience less satisfactory.
- Essentials Are Add-Ons: Homecoin will charge you extra for features like showing management with a lockbox.
- Key Features Are Not Available: You do not get home inspections and appraisals, which could make your home less appealing to agents and buyers.
Homecoin has 4.7 out of 5 stars from 120+ reviews on Yelp.
» Homecoin Reviews: Is the Flat Flat MLS company worth it? Read our blog to find out.
Homecoin was founded by Jon Minerick in 2011. The website is easy to use and they offer low-cost packages.
You can avail of their rental lockbox, professional real estate photographs, or signposts at additional costs.
4. Net Realty Now
EXPERIENCED BROKER
Listing Fee: $299 - $1,8994.7/5
Net Realty Now offers 2 Flat Fee MLS packages:
- Flat Fee MLS Package – $299: You can upload up to 36 to 50 photos depending on the state you are in. Your property is listed for 6 months.
- Full Service Flat Fee MLS Package – Price Varies: You can upload up to 36 to 150 photos depending on the state you are in. You can also access services like marketing advice and contract negotiations.
👉 Our Take: They have reasonable as well as expensive packages. You can choose a package that suits you depending on your budget.
- Buyer Lead Forwarding: You will directly be sent the buyer leads to limit broker participation in the sale.
- Comparable Sales Report: You will also be sent a detailed CMA Report that will help you price your property accurately.
- Unlimited Text Editing: You are allowed to make unlimited text changes to your listing.
- Limited Coverage: The coverage of Net Realty Now is limited to only New York, Maryland, Virginia and Washington DC.
- Expensive Package: In case you opt for the full service package, you will have to shell out a greater amount.
Net Realty Now has 4.7 out of 5 stars rating from 20+ reviews on Zillow.
» Net Realty Now.com Reviews: Check out what Houzeo home sellers have to say about working with Net Realty Now.
With Net Realty Now you work with agents that have over 30 years of experience in the business. They provide unlimited customer services for market advice, professional guidance, and contract negotiations in the full-service package.
However, if you are looking for customizable packages curated to your specific needs, you may want to look at some other websites on this list.
5. Virginia Flat Fee MLS
AFFORDABLE OPTIONS
Listing Fee: $99-$149Virginia Flat Fee MLS offers 2 Flat Fee MLS packages with a listing period of 6 months.
- Basic Package – $99: This includes a listing term of 6 months and 6 photos. Your listing will be syndicated on the local MLS and other home listing websites such as Zillow, Trulia, and MSN.com.
- Showcase Package – $149: This includes a listing term of 6 months with 25 photos to help you sell your home faster. Other services offered are similar to the basic package.
👉 Our Take: The packages start at just $99, it is mostly for experienced sellers who understand the listing process well.
Virginia Flat Fee MLS is a good local option for VA home sellers looking for a simple listing service.
- Cheap Packages: You get to choose from two very affordable flat fee packages that offer basic listing requirements.
- Free Status Changes: With free status changes you can keep potential buyers informed. The buyer can check to see if your home is still on the market or if you have accepted an offer already.
- Local Market Exposure: Your listing gets displayed on hundreds of local realtor websites and on the local MLS for 6 months in both packages.
Virginia Flat Fee MLS has a few drawbacks that can make your selling process less than optimal, especially for new home sellers.
- Additional 0.25% Fee at Closing: Virginia Flat Fee MLS refers your listings in Virginia to ListWithFreedom.com or other Flat Fee Brokers. They typically charge a 0.25% fee at closing. So make sure to read the listing agreement carefully!
- Entry-Only Listing: Virginia Flat Fee MLS offers no pricing or negotiation assistance. Sites like Houzeo offer full-service packages that allow you to find the best deal!
- No Listing Changes: You can only make free changes to your listing status but cannot make free changes to your photos or text. If you hire a professional photographer or home stager after your listing, you won’t be able to use those pictures in the same listing!
- No Tech Features: When you are trying to sell by owner, you need all the help you can get. With Virginia Flat Fee MLS you will not get a dashboard or mobile app for easy management and timely notifications.
In our research, we found no credible Virginia Flat Fee MLS reviews.
Virginia Flat Fee MLS offers some really affordable options for Virginia home-sellers. They also list your home on websites like Zillow, Trulia, and Realtor.com
But you can list your home on the local MLS for only 6 months. Their services are not 100% online. The paperwork process can be tedious and time-consuming.
How Does a Flat Fee MLS Listing Service in Richmond Work?
Flat Fee MLS listing services allow you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Will I Save With a Richmond Flat Fee Listing Service?
Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with reliable listing companies such as Houzeo, you gain access to an exclusive listing experience at a competitive flat fee. For just $399 and a nominal closing fee of $350, you can list your home on the MLS—no matter the location, no matter the price.
For example, selling a $440,000 home with Virginia Flat Fee MLS listing services could save you an impressive $12,451. You can use these savings to upgrade your property, invest in your dream home, or enjoy Richmond’s luxurious lifestyle.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $13,200 | $0 |
| Houzeo | $399 | $749* | $12,451 |
» Houzeo Reviews: Find out why Houzeo is one of Richmond’s best Flat Fee MLS listing services.
How to List My Home on MLS in Richmond via Houzeo
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completion of the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Upload high-quality photos of major rooms and amenities like a home gym or installed solar panels. Additionally, be sure to capture Richmond’s stunning landscapes to enhance your listing.
Alternatives to Richmond Flat Fee MLS Listing Service
If you’re not interested in opting for the Richmond MLS listing service, here are a few alternatives:
- Opt for a Discount Real Estate Broker: A Richmond discount broker offers traditional Realtor services for lower rates. You will pay less, but your experience depends on the agent you get.
- Sell Your Home to Cash Buyers: Almost all cash buyers in Virginia scour the MLS for homes for sale in Richmond. This includes iBuyers, investors, and home flippers.
- List as a For Sale By Owner: In a FSBO sale, you will have to opt for “DIY” marketing strategies like using For Sale By Owner yard signs, word of mouth, open houses, etc. It is not as effective because your listing won’t be on Redfin, Trulia, Zillow, Realtor.com, and Homes.com.
Frequently Asked Questions
What is the best Flat Fee MLS listing service in Richmond?
Houzeo is one of the best Flat Fee MLS services in Richmond because of its advanced tech and stellar customer reviews. List With Freedom and Homecoin are other great options.
What percentage do most Realtors charge in Richmond?
Realtors in Richmond typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Richmond?
Flat fee commissions are legal all over the United States, including Richmond. You can use a closing costs calculator to estimate your expenses with flat fee commissions in Richmond.
Is Seller’s Disclosure required in Richmond?
Yes. The Virginia seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Do you have to be a Realtor to access the MLS in Richmond?
Yes, only licensed real estate agents or brokers can directly access the MLS in Richmond. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on the Virginia MLS for a flat fee.
