From Churchill to Huguenot, Richmond home sellers can save up to $13,200 on the median $440,000 home selling via a Flat Fee MLS Virginia service. That’s because when you opt for a Flat Fee MLS service, you’ll be listed on your local MLS, but for a small flat fee, as opposed to a 3% commission.
But Beware! Many cheap Flat Fee MLS services come with hidden fees. If it sounds too good to be true, it probably is. That’s why we’ve spent hundreds of hours researching the best Flat Fee MLS services in Richmond. Check out our rankings below!
Rankings: 5 Best Flat Fee MLS Richmond Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $199 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. List With Freedom | $89 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Homecoin | $95 | ✅ | ❌ | ❌ | ❌ | ❌ |
| 4. Net Realty Now | $299 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Virginia Flat Fee MLS | $99 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Richmond
1. Houzeo
100% ONLINE
Listing Fee: $199Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 3 Flat Fee MLS packages to simplify your home sale.
- Silver Package – $199: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful mobile app.
- 5-star Customer Service: You have access to listing support and chat services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home seller’s concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent” by 10,000+ happy home sellers.
👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, highest savings, and access to Houzeo technology features. A licensed broker will also assist you with pricing your home, offer negotiations, inspection, and closing.
2. List With Freedom
COMPREHENSIVE PACKAGES
Listing Fee: $89List With Freedom is a popular Multiple Listing Service that offers 3 packages:
- Gold Package – $89: You can list your home for 6 months with 25 photos and unlimited changes. Online showing service, open house, a professional yard sign, and other services are available at additional charges.
- Platinum Package – $195: You get everything in the Gold plan, plus you can list your property for 6 months with the maximum number of photos.
- Platinum Plus Package – $395: This package provides a 12-month listing term with an online showing service, virtual tour, and other features. Add-on services cost extra.
Here are some advantages of choosing List With Freedom:
- Affordable Pricing: List With Freedom offers affordable listing packages starting at just $89.
- Unlimited Listing Changes: List With Freedom lets you make unlimited listing changes, regardless of the plan you choose.
- Nationwide Coverage: Their service is available in 45+ states across the U.S.
- Important Paperwork: The company provides necessary paperwork and seller disclosures for a smooth, compliant process.
- Direct Buyer Leads: Buyer inquiries are forwarded directly to you, ensuring you maintain full control over negotiations.
Some drawbacks of using List With Freedom include:
- Additional Fee at Close: List With Freedom charges a compliance fee of 0.25%–0.50% when your property sells. This may increase your overall costs.
- Extra Charges: Even with the Platinum Plus plan, you need to pay extra for features like open houses, contract prep, and offer review.
- Expensive Add-Ons: Add-ons like virtual tours, open houses, and offer reviews increase transaction costs. List With Freedom charges $49 for a yard sign, and you are responsible for installation costs.
- Limited Online Showing Service: List With Freedom does not provide online showing service in all the areas. Additionally, even if the service is included in your listing package, the company doesn’t provide a refund or credit if unavailable in your area.
List With Freedom has a 4.7 out of 5 stars rating from 700+ reviews on Google.
» List With Freedom Reviews: Should you opt to sell with them? Check out our review!
👉 Our Take: We don’t recommend List With Freedom for most home sellers. Their 0.25% – 0.50% compliance fee at closing can significantly increase your expenses. Instead, you must opt for a Flat Fee MLS service that discloses all its fees upfront so you don’t get any surprises later.
3. Homecoin
AFFORDABLE PACKAGE
Listing Fee: $95Homecoin offers a single Flat Fee MLS package:
- Listing Package – $95: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $149/hr and the premium package costs $2,999.
Homecoin offers the following benefits to home sellers:
- Free Disclosures: You get all necessary state and federal seller disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, that could make your experience less satisfactory.
- Essentials Are Add-Ons: Homecoin will charge you extra for features like showing management with a lockbox.
- Key Features Are Not Available: You do not get home inspections and appraisals, which could make your home less appealing to agents and buyers.
Homecoin has 4.7 out of 5 stars from 120+ reviews on Yelp.
» Homecoin Reviews: Is the Flat Flat MLS company worth it? Read our blog to find out.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. While the $95 flat fee is definitely attractive, the additional features come with a hefty price tag.
4. Net Realty Now
EXPERIENCED BROKER
Listing Fee: $299Net Realty Now offers 2 Flat Fee MLS packages:
- Flat Fee MLS Listing Package – $299: You can upload 50 photos, and your listing term will be of 6 months. Your listing appears on 85+ websites and NetRealtyNow.com social media to increase visibility. You can also make unlimited text edits to your listing.
- Full Support Flat Fee MLS Property Listing Package – $1,899: This package includes everything in the $299 plan plus unlimited consulting, contract negotiation, and full support from a licensed broker.
Some of the advantages of Net Realty Now are:
- Buyer Lead Forwarding: You will receive buyer inquiries directly, allowing you to negotiate without broker interference.
- Comparable Sales Report: You will also receive a detailed CMA report which will help you price the property properly.
- Unlimited Text Editing: You can make unlimited changes to your MLS listing to keep it up to date.
- Legal Documents Provided: You will receive the necessary paperwork for selling a house to facilitate a smooth transaction.
In our research, we have found certain drawbacks of Net Realty Now:
- Limited Coverage: The company offers its services in New York, Maryland, Virginia and Washington DC only.
- Limited Agent Support: The Flat Fee MLS listing package does not include professional assistance, requiring sellers to handle negotiations and paperwork themselves.
- No In-Person Services: Unlike traditional agents, there are no open houses or in-person showings conducted for you.
Net Realty Now has an impressive 4.7 out of 5 stars from 20+ customer reviews on Zillow.
👉 Our Take: Net Realty Now offers buyer lead forwarding, unlimited MLS text edits, and essential legal documents. However, we do not recommend it due to limited service areas, lack of agent support, and no in-person assistance.
5. Virginia Flat Fee MLS
AFFORDABLE OPTIONS
Listing Fee: $99Virginia Flat Fee MLS offers 2 Flat Fee MLS packages:
- Basic Package – $99: This package includes a listing term of 6 months with 6 photos. Your listing will be syndicated on the local MLS and other home listing websites such as Zillow, Trulia, and MSN.com.
- Showcase Package – $149: This includes a listing term of 6 months with 25 photos to help sell your home faster. Other services offered are similar to the basic package.
Virginia Flat Fee MLS is a good local option for home sellers offering the following benefits:
- Cheap Packages: You get to choose from two very affordable flat fee packages that offer basic listing requirements.
- Free Status Changes: With free status changes, you can keep potential buyers informed. The buyer can check to see if your home is still on the market or if you have accepted an offer already.
- Local Market Exposure: Your listing gets displayed on hundreds of local realtor websites and on the local MLS for 6 months in both packages.
Virginia Flat Fee MLS has a few drawbacks:
- Additional 0.25% Fee at Closing: Virginia Flat Fee MLS refers your listings in Virginia to ListWithFreedom.com or other flat fee brokers. They typically charge a 0.25% fee at closing. So make sure to read the listing agreement carefully!
- Entry-Only Listing: Virginia Flat Fee MLS offers no pricing or negotiation assistance. Sites like Houzeo offer full-service packages that allow you to find the best deal!
- No Listing Changes: You can only make free changes to your listing status but cannot make free changes to your photos or text. If you hire a professional photographer or home stager after your listing, you won’t be able to use those pictures in the same listing!
- No Tech Features: When you are trying to sell your house on your own, you need all the help you can get. With Virginia Flat Fee MLS, you will not get a dashboard or mobile app for easy management and timely notifications.
In our research, we found no credible Virginia Flat Fee MLS reviews.
👉 Our Take: Virginia Flat Fee MLS offers some really affordable options for Virginia home sellers. However, you can list your home on the local MLS for only 6 months. Plus, their services are not 100% online and the paperwork process can be tedious and time-consuming.
How Does a Flat Fee MLS Listing Service in Richmond Work?
Flat Fee MLS listing services allow you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Will I Save With a Richmond Flat Fee Listing Service?
Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with reliable listing companies such as Houzeo, you gain access to an exclusive listing experience at a competitive flat fee. For just $399 and a nominal closing fee of $350, you can list your home on the MLS—no matter the location, no matter the price.
For example, selling a $440,000 home with Virginia Flat Fee MLS listing services could save you an impressive $12,451. You can use these savings to upgrade your property, invest in your dream home, or enjoy Richmond’s luxurious lifestyle.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $13,200 | $0 |
| Houzeo | $399 | $749* | $12,451 |
How to List My Home on MLS in Richmond via Houzeo
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completion of the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Upload high-quality photos of major rooms and amenities like a home gym or installed solar panels. Additionally, be sure to capture Richmond’s stunning landscapes to enhance your listing.
Alternatives to Richmond Flat Fee MLS Listing Service
If you’re not interested in opting for the Richmond MLS listing service, here are a few alternatives:
- Opt for a Discount Real Estate Broker: A Richmond discount broker offers traditional Realtor services for lower rates. You will pay less, but your experience depends on the agent you get.
- Sell Your Home to Cash Buyers: Almost all cash buyers in Virginia scour the MLS for homes for sale in Richmond. This includes iBuyers, investors, and home flippers.
- List as a For Sale By Owner: In a FSBO sale, you will have to opt for “DIY” marketing strategies like using For Sale By Owner yard signs, word of mouth, open houses, etc. It is not as effective because your listing won’t be on Redfin, Trulia, Zillow, Realtor.com, and Homes.com.
Frequently Asked Questions
What is the best Flat Fee MLS listing service in Richmond?
Houzeo is one of the best Flat Fee MLS services in Richmond because of its advanced tech and stellar customer reviews. List With Freedom and Homecoin are other great options.
What percentage do most Realtors charge in Richmond?
Realtors in Richmond typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Richmond?
Flat fee commissions are legal all over the United States, including Richmond. You can use a closing costs calculator to estimate your expenses with flat fee commissions in Richmond.
Is Seller’s Disclosure required in Richmond?
Yes. The Virginia seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Do you have to be a Realtor to access the MLS in Richmond?
Yes, only licensed real estate agents or brokers can directly access the MLS in Richmond. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on the Virginia MLS for a flat fee.
