From Sunset Village to Lakeview Hills, Madison home sellers can save upto $12,652 on the median $421,750 home selling via a Flat Fee MLS Wisconsin service. That’s because when you opt for a Flat Fee MLS service, you’ll be listed on your local MLS, but for a small flat fee, as opposed to a 3% commission.
But Beware! Many cheap Flat Fee MLS services come with hidden fees. If it sounds too good to be true, it probably is. That’s why we’ve spent hundreds of hours researching the best Flat Fee MLS Madison services. Check out our rankings below!
Rankings: 5 Best Flat Fee MLS Madison Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $399 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Madison Flat Fee | $450 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Lake Country Flat Fee | $3,995 | ✅ | ✅ | ❌ | ❌ | ❌ |
| 4. Madcity Homes | $500 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Flat Fee Realty | $199 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Madison
1. Houzeo
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 at Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% at Close: You can post maximum number of photos allowed by the MLS and access seller disclosures.
- Gold Package – $429 + 0.5% at Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% at Close: Your home is on the MLS for 12-months. Plus, you get virtual support from a licensed broker.
👉 Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo.com is Wisconsin’s #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In Wisconsin, the Bronze package costs $429. The Silver package costs $449 +0.5% at close and the Gold package costs $479 +0.5% at close. The Platinum package costs $499 +1% at close.
» Flat Fee MLS Wisconsin: Check our rankings of the best Flat Fee MLS companies in Wisconsin.
2. Madison Flat Fee
CLIENT ORIENTED
Listing fee: $450 upfront and $1550 at closing.4.9/5
Madison Flat Fee MLS Homes provides a single full-service package at a flat rate.
Listing Plan – $450: The package includes a 1-year listing period. Listing gets syndicated to local and national websites like Zillow, Trulia, Homes.com, and more. Professional photography, in-person consultation, market analysis, and yard sign are included in the package.
👉 Our Take: The single package that Madison Flat Fee MLS Homes provides is expensive compared to other flat fee MLS providers. A full-service package option without a choice has several drawbacks.
There are a few advantages of listing with Madison Flat Fee MLS Homes.
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- Professional Digital Photography: They take professional photos of your house that will help sell your house for a higher price. The listing package includes 36 photos.
- Market Exposure: Your property will get syndicated to local and national websites like Zillow, Trulia, Realtor.com, and many more
- Free Changes: You can make changes to your listing without paying any additional fees.
- Full-Service In-Person Support: The company will provide you with valuable insight and useful tips for selling your home. They will assist you in setting a list price for your home, and complete your paperwork.
In our research, we found some deal breakers with Madison Flat Fee MLS Homes.
- Additional Fees: They charge additional fees for listing of homes with acreage and outbuilding, homes above 4,000 sq/ft, multi-unit properties, and properties located more than 30 miles outside of Middleton.
- Expensive Package: They only offer a single package, which robs you blind. Moreover, it cannot be altered to suit your needs.
Madison Flat Fee Homes has 4.9 out of 5 star rating from 77 total reviews on Google.
Madison Flat Fee Homes Reviews: Check Madison Flat Fee Homes Google’s review.
Madison Flat Fee Homes provides a single full-service package at $450 upfront + $1,550 at closing which makes up to $2,100.
Note that this pricing applies only to sellers who live within 30 miles of Madison. For sellers outside this area, there is an additional fee of $100.
3. Lake Country Flat Fee
GREAT LOCAL EXPOSURE
Listing Fee: $3,995 Flat Fee4.9/5
Lake Country Flat Fee provides only one full-service package at $3,995.
- Full-Service Flat Fee Listing: The package includes MLS listing, listing changes, CMA and advice, professional yard sign and more.
👉 Our Take: The single package that Lake Country Flat Fee provides is expensive compared to other flat fee MLS providers. A full-service package option without a choice has several drawbacks.
» Pros and Cons of Lake Country Flat Fee Realty: Read our blog to make an informed decision.
Lake Country Flat Fee offers its services in 9 counties. Here are some advantages of listing with them.
- Comparable Market Analysis and Listing Advice: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
- Free Listing Changes: You can make changes to your listing including changing the price, photos, text, etc for no additional fees.
» Is Lake Country Flat Fee worth it? Read further to know more about them.
In our research, we found some dealbreakers with Lake Country Flat Fee.
- Expensive Package: The only package that Lake Country Flat Fee offers is very expensive. There are other flat fee MLS companies that offer similar services but at a reasonable rate.
- Limited Coverage: Lake Country Flat Fee only covers 9 counties in the state of Wisconsin. You cannot list your property if it’s located somewhere else.
Lake Country Flat Fee has 4.9 out of 5 stars from 240+ reviews on Google.
» Lake Country Flat Fee Reviews: Read our in-depth review of the Lake Country Flat Fee.
Lake Country Flat Fee has a solid track record and a highly experienced real estate team to assist you.
However, it offers you only one package worth $3,995. This is quite expensive compared to other players in the market. Moreover, the company doesn’t cover the entire state of Wisconsin.
4. MadCity Homes
EXPENSIVE PACKAGES
Listing Fee: $750 - $3,7504.9/5
Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.
- Flat Fee MLS – $750: This package includes a 6-month MLS listing. It also provides professional home photos, yard sign rental, and exposure on major real estate websites like Zillow and Realtor.com.
- Agent Assitance – $3,750: This package includes all Flat Fee MLS services. It also offers support from Realtors for negotiations, document management, and closing coordination, along with a digital lockbox and online scheduling system.
👉 Our Take: The packages offered by Madcity Homes are expensive. The Agent Assistance Package does not provide any closing help. Other Flat Fee service providers include this service in their full-service packages for much less.
Madcity Homes offers the following advantages:
- Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
- Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
- Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
- Good Customer Reviews: Madcity Homes has good customer ratings. Many customers said their experience was good, and the team was quick to respond.
Here are certain disadvantages associated with Madcity Homes:
- Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
- Features Unavailable: Some of the features, like yard sign, and digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
- Limited Coverage: They provide services only in Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk counties.
Madcity Homes has 4.9 out of 5 stars from 84 Google Reviews.
Madcity Homes’s Flat Fee MLS package provides good exposure to your property. Their professional photography services can be a great tool in your marketing strategy to grab the attention of potential buyers.
However, they charge extra if you want to extend the listing period, install new signs, and more.
5. Flat Fee Realty
FLAT FEE PACKAGES
Listing Fee: $99 - $5954.4/5
Flat Fee MLS Realty offers three real estate listing packages to suit different needs and budgets:
- Silver Package – $99: This package includes a 3-month listing term and up to 15 photos. It allows you to make maximum 10 updates to your listing.
- Gold Package – $249: This package comes with a 6-month listing term and enables you to include up to 50 photos. You are allowed to make unlimited changes to your property listing.
- Platinum Package – $549: This package lists your property for an unlimited term and lets you upload up to 50 photo. You are allowed to make unlimited changes to your property listing.
Flat Fee Realty is an affordable option. However, they do charge additional fees for optional upgrades like additional photos and listing changes.
These are some pros of Flat Fee Realty in the areas it operates:
- Cost-Effective: Flat Fee Realty lets you list your property on the MLS for a flat fee. The listing also appears on other sites like Zillow, Trulia and Realtor.com.
- Quick Listing: Their Gold and Platinum packages promise an MLS listing in 24 hours.
- Free Listing Changes: You make changes to the details in your listing without any paying additional fees.
- Easy Cancellation: You can cancel or remove your listing from the MLS anytime, without paying any additional fees. If you change your mind before your property gets listed, you will receive a full refund.
In our research, we have found certain drawbacks of Flat Fee MLS Realty.
- Not for First-Time Sellers: Flat Fee MLS Realty may not be ideal for you if you are a first-time seller. You’ll have to conduct tours and communicate with buyers on your own.
- Paid Add-ons: For services like professional real estate photography, you have to pay an additional $450 with the Silver package and $300 with the Gold package.
Flat Fee MLS Realty has 4.5 out of 5 stars from 90+ total reviews on Google.
» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.
Flat Fee Realty offers a single Flat Fee MLS package that varies from state to state. With this package, you get free listing changes and related disclosures.
However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.
How Does a Flat Fee MLS Listing Service in Madison Work?
Flat Fee MLS listing services allow you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Can You Save With a Flat Fee MLS Madison Listing?
Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with reliable listing companies such as Houzeo, you gain access to an exclusive listing experience at a competitive flat fee. For just $429 and a nominal closing fee of $350, you can list your home on the MLS—no matter the location, no matter the price.
For example, selling a $421,750 home with Wisconsin Flat Fee MLS listing services could save you an impressive $11,873. You can use these savings to upgrade your property, buy your dream waterfront home, or enjoy Madison’s affordable lifestyle.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $12,652 | $0 |
| Houzeo | $429 | $779 | $11,873 |
» Houzeo Reviews: Find out why Houzeo is one of Madison’s best Flat Fee MLS listing services.
How to List My Home on MLS in Madison via Houzeo?
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completion of the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Upload high-quality photos of major rooms and amenities like a sunroom or an basement game room. Additionally, be sure to capture the spring blooms in the backyard to enhance your listing.
Alternatives to Madison Flat Fee MLS Listing Service
If you’re not interested in opting for the Madison MLS listing service, here are a few alternatives:
- Opt for a Discount Real Estate Broker: A Wisconsin discount broker offers traditional Realtor services for lower rates. You will pay less, but your experience depends on the agent you get.
- Sell Your Home to Cash Buyers: Almost all cash buyers in Wisconsin scour the MLS for homes for sale in Madison. This includes iBuyers, investors, and home flippers.
- List as a For Sale By Owner: In a FSBO sale, you will have to opt for “DIY” marketing strategies like using For Sale By Owner yard signs, word of mouth, open houses, etc. It is not as effective because your listing won’t be on Redfin, Trulia, Zillow, Realtor.com, and Homes.com.
Frequently Asked Questions
What is the best Flat Fee MLS listing service in Madison?
Houzeo is one of the best Flat Fee MLS services in Madison because of its advanced tech and stellar customer reviews. Madison Flat Fee and Lake Country Flat Fee are other great options.
What percentage do most Realtors charge in Madison?
Realtors in Madison typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Madison?
Flat fee commissions are legal all over the United States, including Madison. You can use a closing costs calculator to estimate your expenses with flat fee commissions in the Mad City.
Is Seller’s Disclosure required in Madison?
Yes! The WI seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Do you have to be a Realtor to access the MLS in Madison?
Yes, only licensed real estate agents or brokers can directly access the MLS in Madison. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on the Wisconsin MLS for a flat fee.
