From Sunset Village to Lakeview Hills, Flat Fee MLS services have helped Madisonians save thousands in 2024. Flat Fee MLS Madison services will list your house on the MLS for a fraction of what you’d pay a 6% Realtor.
There’s more good news. You save the 3% listing agent commission with a Flat Fee MLS listing in Madison. You will also save on the 2.5% to 3% buyer agent commission with the NAR Settlement. That’s a potential saving of $24,480 on an average $408,000 home in the Mad City!
Rankings: 8 Flat Fee MLS Madison Companies in 2024
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $399 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Madison Flat Fee | $450 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Lake Country Flat Fee | $3,995 | ✅ | ✅ | ❌ | ❌ | ❌ |
| 4. Madcity Homes | $500 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Flat Fee Group | $299 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 6. Best Choice Flat Fee | $425-$849 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 7. List With Standard | 1% Commission | ❌ | ❌ | ❌ | ❌ | ❌ |
| 8 Flat Fee Realty | $199 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 8 Best Flat Fee MLS Madison Listing Services
1. Houzeo
#1 Flat Fee MLS Service
Houzeo.com
- Listing Fee: $399
- Available nationwide
4.9/5
(10,020+ reviews)
4.9/5
(10,020+ reviews)Houzeo is a high-tech platform with easy listing, fast changes, and online showings and offers.
You can choose from 4 Flat Fee MLS packages:
- Bronze Package – $399+$350 at Close: This package offers a Houzeo listing only for 6 months with 24 photos.
- Silver Package – $399+0.5% at Close: This offers maximum photo upload and provides you with seller disclosures.
- Gold Package—$429+0.5 % at Close: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum Package – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Before you list, confirm all prices on your particular state’s pricing page.
» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.
Houzeo is America’s #1 Flat Fee MLS service because of 5 reasons:
- Max Exposure: Houzeo’s listing packages get your home on Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
- 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to potential buyers on the go.
- No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the traditional listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses all Houzeo complaints from home sellers.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: Houzeo is rated “Excellent“ by 10,020+ home sellers.
Houzeo.com is Wisconsin’s #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In Wisconsin, the Bronze package costs $429. The Silver package costs $449 +0.5% at close and the Gold package costs $479 +0.5% at close. The Platinum package costs $499 +1% at close.
» Flat Fee MLS Wisconsin: Check our rankings of the best Flat Fee MLS companies in Wisconsin.
2. Madison Flat Fee
CLIENT ORIENTED
Madison Flat fee Homes
- Listing fee: $450 upfront and $1550 at closing.
- 4.9/5.0
(0ut of 77 reviews)
Madison Flat Fee MLS Homes provides a single full-service package at a flat rate.
Listing Plan – $450: The package includes a 1-year listing period. Listing gets syndicated to local and national websites like Zillow, Trulia, Homes.com, and more. Professional photography, in-person consultation, market analysis, and yard sign are included in the package.
👉 Our Take: The single package that Madison Flat Fee MLS Homes provides is expensive compared to other flat fee MLS providers. A full-service package option without a choice has several drawbacks.
There are a few advantages of listing with Madison Flat Fee MLS Homes.
-
- Professional Digital Photography: They take professional photos of your house that will help sell your house for a higher price. The listing package includes 36 photos.
- Market Exposure: Your property will get syndicated to local and national websites like Zillow, Trulia, Realtor.com, and many more
- Free Changes: You can make changes to your listing without paying any additional fees.
- Full-Service In-Person Support: The company will provide you with valuable insight and useful tips for selling your home. They will assist you in setting a list price for your home, and complete your paperwork.
In our research, we found some deal breakers with Madison Flat Fee MLS Homes.
- Additional Fees: They charge additional fees for listing of homes with acreage and outbuilding, homes above 4,000 sq/ft, multi-unit properties, and properties located more than 30 miles outside of Middleton.
- Expensive Package: They only offer a single package, which robs you blind. Moreover, it cannot be altered to suit your needs.
Madison Flat Fee Homes has 4.9 out of 5 star rating from 77 total reviews on Google.
Madison Flat Fee Homes Reviews: Check Madison Flat Fee Homes Google’s review.
Madison Flat Fee Homes provides a single full-service package at $450 upfront + $1,550 at closing which makes up to $2,100.
Note that this pricing applies only to sellers who live within 30 miles of Madison. For sellers outside this area, there is an additional fee of $100.
3. Lake Country Flat Fee
GREAT LOCAL EXPOSURE
Lake Country Flat Fee
- Listing Fee: $3,995 Flat Fee
- Expensive services
- 4.9/5.0
(200+ reviews)
Lake Country Flat Fee provides only one full-service package at $3,995.
- Full-Service Flat Fee Listing: The package includes listing term of 6 months and 50 MLS photos. All services from listing on MLS to negotiations and closing are provided. The package also includes free listing changes & cancellations, and a yard sign.
👉 Our Take: The single package that Lake Country Flat Fee provides is expensive compared to other flat fee MLS providers. A full-service package option without a choice has several drawbacks.
» Pros and Cons of Lake Country Flat Fee Realty: Read our blog to make an informed decision.
Lake Country Flat Fee offers its services in South East Wisconsin including the counties of Waukesha, Milwaukee, Washington, Ozaukee, Jefferson, Dodge, Walworth, Racine, and Kenosha.
- Comparable Market Analysis and Pre-Listing Advice: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
- Listing Term and Cancellation: The 6-month listing period can be extended or canceled for no extra charge.
- Free Listing Changes: You can make changes to your listing including changing the price, photos, text, etc for no additional fees.
» Is Lake Country Flat Fee worth it? Read further to know more about them.
In our research, we found some dealbreakers with Lake Country Flat Fee.
- Expensive Package: The only package that Lake Country Flat Fee offers will burn a hole in your pocket. There are other flat fee MLS companies that offer similar services but at a reasonable rate.
- Limited Coverage: The company does not cover the entire state of Wisconsin.
Lake Country Flat Fee has 4.9 out of 5 stars from 200+ reviews on Google.
» Lake Country Flat Fee Reviews: Read our in-depth review of the Lake Country Flat Fee.
Lake Country Flat Fee has a solid track record and a highly experienced real estate team to assist you.
However, it offers you only one package worth $3,995. This is quite expensive compared to other players in the market. Moreover, the company doesn’t cover the entire state of Wisconsin.
4. MadCity Homes
EXPENSIVE PACKAGES
Madcity Homes
- Listing Fee: $750 - $3,750
- Low on Tech
- 4.9/5
(80+ reviews)
Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.
- Flat Fee MLS – $750: This package includes a 6-month MLS listing. It also provides professional home photos, yard sign rental, and exposure on major real estate websites like Zillow and Realtor.com.
- Agent Assitance – $3,750: This package includes all Flat Fee MLS services. It also offers support from Realtors for negotiations, document management, and closing coordination, along with a digital lockbox and online scheduling system.
👉 Our Take: The packages offered by Madcity Homes are expensive. The Agent Assistance Package does not provide any closing help. Other Flat Fee service providers include this service in their full-service packages for much less.
Madcity Homes offers the following advantages:
- Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
- Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
- Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
- Good Customer Reviews: Madcity Homes has good customer ratings. Many customers said their experience was good, and the team was quick to respond.
Here are certain disadvantages associated with Madcity Homes:
- Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
- Features Unavailable: Some of the features, like yard sign, and digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
- Limited Coverage: They provide services only in Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk counties.
Madcity Homes has 4.9 out of 5 stars from 84 Google Reviews.
Madcity Homes’s Flat Fee MLS package provides good exposure to your property. Their professional photography services can be a great tool in your marketing strategy to grab the attention of potential buyers.
However, they charge extra if you want to extend the listing period, install new signs, and more.
5. Flat Fee Group
CUSTOMIZABLE PACKAGES
Flat Fee Group
- Listing Fee: Starting at $195 (Varies as per the State)
- No Hidden Fees
- No credible reviews were found
Flat Fee Group is a network of independent brokers providing Flat Fee MLS listings across the US. They offer 3 – 4 packages depending on the state:
- Basic Package – $195 – $399: Prices for MLS listing services vary by state and broker.
- Add-Ons – $400 – $1,000: This covers upgrades like yard signs, lock boxes, and negotiation assistance. Some brokers may charge non-refundable upfront fees.
👉 Our Take: When you choose Flat Fee Group, you’ll work with an independent flat-fee brokerage. Service quality can vary depending on the broker you’re matched with.
Flat Fee Group offers certain advantages:
- Multiple Packages: The packages differ in services offered. You can select the package that suits your real estate needs.
- Maximum Market Exposure: Your property gets listed on many popular websites like Zillow, Trulia, Realtor.com, etc. This market exposure will help you sell your house faster.
- Access to Legal Documents: Flat Fee Group provides you with state-wise contracts, forms, and disclosures. This would save you time to collate the documents from different sources.
Flat Fee Group has several drawbacks:
- No Uniform Pricing: Prices and services are not standardized and vary as per state. so you may encounter unexpected fees.
- Inconsistent Service Quality: With brokers operating independently, the level of service can vary widely.
- No Credible Reviews: They do not have reviews on websites like Zillow, Trustpilot, Yelp, and Google.
Flat Fee Group has no customer reviews on Google or Trustpilot.
» Is Flat Fee Group legit? Read our in-depth reviews on Flat Fee Group and choose accordingly.
Since its founding in 2003, the Flat Fee Group has grown to serve clients throughout the United States by connecting independent, flat-fee real estate brokerages with sellers.
Flat Fee Group.com’s pricing and multiple packages may seem attractive in listing a property for a flat fee. However, it works with a variety of different flat-fee brokerages, and not every homeowner will have the same experience.
In Wisconsin, Flat Fee Group offers 2 Flat Fee MLS package and a Full-service package – Silver package at $299, Gold package at $599, and the Full-service package at 1% closing.
6. Best Choice Flat Fee
NON-CUSTOMIZABLE PACKAGES
Best Choice Flat Fee
- Listing Fee: $199 - $999
- Additional Fees: 0.2% to 0.375% of sales price
- No credible reviews were found.
Best Choice Flat Fee offers between 2 to 4 packages in different states. The packages are priced at $199, $399, $799 and $999 respectively.
- Common services include a listing term of 6 months with 25–40 photos. You also get a yard sign and printable color flyers. Buyer leads are directly forwarded to you.
👉 Our Take: Their packages are expensive and do not provide all the services. All the packages include a closing fee of 2.4%–2.9%.
Best Choice Flat Fee is a national group of flat fee brokers who directly work with the Flat Fee Group.
- Market Exposure: Your listing is syndicated to Realtor.com and other local realtor sites. This provides maximum exposure to your property.
- Transparency: They provide homeowners with clear-cut information, regarding the breakdown of their pricing structure and the services involved.
- State Disclosures: You get proper disclosures and contracts in all the packages.
- Buyer Leads Forwarded to You: All buyer leads are forwarded to you without agent involvement. This service is available in all the packages.
- No Mobile App: Best Choice Flat Fee does not have a mobile app to make your process smoother.
- Expensive Plans: They offer basic listing services at a high cost. The same services are available at better prices on other sites.
Best Choice Flat Fee has no credible reviews online.
Best Choice Flat Fee is led by broker Eddie Davis. It is a national group of independent real estate brokers.
Although Best Choice Flat fee offers a wide range of plans it is not cost-effective.
They offer 3 packages in Wisconsin, a Basic package at $299, a Premium package at $599, and the Platinum at $0 upfront cost +1 of sales price.
7. List With Standard
STATEWIDE EXPOSURE
List With Standard
- Listing Fee: $299-1% commission
- Covers entire WI
- No credible reviews were found.
List With Standard has two Flat Fee MLS packages and one full-service package for home sellers.
- Silver Listing – $299: Includes a listing period of 3 months with 25 photos, email support, seller forms, etc.
- Gold Listing – $599: Includes a listing period of 12 months. It also includes 35 photos, seller forms, a lockbox, yard sign, coordinate showings, etc.
- Platinum Listing – 1% at Closing: This full-service package comes with a commission of 1% at closing and lists your home until sold. It includes 50 photos.
👉 Our Take: We recommend their Gold Listing package. You get assistance from a real estate broker in coordinating showings, pricing, and general advice. However, it is expensive compared to other Flat Fee MLS companies.
If you are looking for a locally owned and operated Flat Fee MLS Company in Wisconsin, List With Standard is a good option. Here are some advantages of listing with them.
- Local Expertise: They’re a local family-owned and operated business. They have been in the business for over 16 years.
- Max photos on MLS: Up to 25 photos are allowed in the Silver Listing Package. Many companies allow 10 photos or less for a basic listing.
- Market Exposure: Your property will be listed on many local and national websites like Zillow, Trulia, Realtor.com, and many more.
In our research, we have found certain drawbacks of List With Standard:
- Additional Fees to Host Open Houses: You will have to pay additional fees to add open houses to your listing with the Silver package.
- Not 100% Online: List with Standard is not 100% online which makes the process manual and time-consuming.
- Listing Term: Their basic package provides listing term of only 3 months. While many companies provide listing term of more than 3 months for less dollars.
- No Credible Customer Reviews: List With Standard doesn’t have customer reviews on trustworthy websites like Google, Yelp.
List With Standard has no credible ratings available.
List With Standard offers two Flat Fee MLS packages and one Full-service package for home sellers. Past home sellers have said that they have experienced real estate agents who make the selling house process seamless.
However, their gold package is quite expensive if you compare it to other Flat Fee MLS service providers. The company is not 100% online which makes the process manual and time-consuming.
8. Flat Fee Realty
UNLIMITED LISTING TERM
Flat Fee Realty
- Listing Fee: $99 - $595
- 0.1% to 0.25% additional fees
- 4.3/5
(90+ reviews)
4.3/5
(90+ reviews)FlatFeeMLSRealty offers three real estate listing packages to suit different needs and budgets:
- Silver Package – $99: This package includes a 3-month listing term and up to 15 photos with 10 listing changes.
- Gold Package – $249: This package comes with a 6-month listing term and enables you to include up to 50 photos with unlimited listing changes.
- Platinum Package – $549: This package has unlimited listing terms and changes with 25+ HD photos.
👉 Our Take: Flat Fee Realty is an affordable option. However, they do charge additional fees for optional upgrades like additional photos and listing changes.
These are some pros of Flat Fee Realty in the areas it operates:
- Cost-Effective: Flat Fee Realty offers an affordable flat fee listing package.
- Free listing Changes: You can make changes to your listing without paying any additional fees.
- Easy Cancellation: You can cancel anytime and get a refund within 30 days of purchase. If you decide not to sell your home, some of your listing fees will be refunded.
In our research, we have found certain drawbacks of Flat Fee MLS Realty.
- Not for First-Time Sellers: Flat Fee MLS Realty may not be ideal for you if you are a first-time seller. You’ll have to conduct tours and communicate with buyers on your own.
- Expensive Add-ons: For services like professional photography, you have to pay an additional $460 with the Silver package and $300 with the Gold package.
Flat Fee MLS Realty has 4.3 out of 5 stars from 90+ total reviews on Google.
» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.
Flat Fee Realty offers a single Flat Fee MLS package that varies from state to state. With this package, you get free listing changes and related disclosures.
However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.
How Do Flat Fee Listing Services in Madison Work?
Madison Flat Fee Multiple Listing Services get your home on the MLS for a fixed fee. However, only licensed agents can access the MLS. So, the top flat fee services in Madison work with these agents to list and market your home.
All you have to do is choose a plan that best suits your home-selling needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Can You Save With a Flat Fee MLS Madison Listing?
It depends on who you work with. A traditional full-service agent charges a 2.5% to 3% commission. On the other hand, a Madison flat rate MLS listing service like Houzeo costs $399, with a closing fee of just $350.
Imagine you own a $408,000 home in the Mad City. If you choose a 3% Realtor, you pay $12,240 to get your house on the MLS. But, if you list with a flat fee service like Houzeo, you only pay $749 and save $11,491!
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $12,240 | $0 |
| Houzeo | $399 | $749* | $11,491 |
NAR Settlement Saves Sellers Thousands in Commission
The NAR Settlement went into effect on August 17, 2024. Buyer agent commissions can no longer be offered on the MLS. This means sellers will save thousands! But it also means there’s a lot more compliance and litigation risks.
Here’s what this means for you:
- Sellers Can Save Thousands in Commissions: You will likely pay much less than the traditional 3% buyer agent commission. That’s because buyer agent commissions will be negotiated twice: Once when buyers engage buyer agents, and again when sellers review offer contracts.
- Seller Priority #1 Will Be Paperwork (to Mitigate Compliance & Litigation Risks): Buyer agents mitigate all types of risks. From seller disclosures, offer contracts, contingencies, inspections, repair requests, appraisal, and closing – Buyer agents keep the paperwork tight. Their state licensing authorities, Realtor associations, and MLS’ audit paperwork compliance. Without buyer agents, sellers will have to learn and adapt. Or risk expensive litigation.
- Negotiations Can Now Feel Like Haggling: Buyer agent commissions will now be part of offer contracts and buyer agency agreements. Buyers may ask sellers to include commissions in the form of seller concessions. That means home buyers and sellers alike will be negotiating commissions. Sellers will need expert licensed brokers to help them with these negotiations.
- Buyer Agent Commissions Can Be Offered Offline: Buyer agent fees can still be offered outside of the MLS. They just cannot be advertised on the MLS.
How to Choose the Best Flat Fee Listing Service in Madison?
Here’s what you must consider when choosing Madison Flat Fee MLS companies:
- Affordable Pricing: Select a Flat Fee MLS listing company that offers plans ranging from $300 to $800. Low listing costs may help you free up funds for other expenses like home staging or repairs.
- Maximum Exposure: Ensure that the Madison Flat Fee MLS service provider gets your home on all the MLSs in your area. This will increase your home’s visibility.
- Maximum Photos: The MLS company must allow you to upload at least 22 pictures of your house. Professional photos taken from different angles help potential buyers visualize the property.
- Extended Listing Term: Choose a Flat Fee MLS Madison listing service that keeps your listing live for at least 6 months. This way, you can wait for a better offer instead of feeling rushed to accept a less desirable one.
- Quick Listing: Select a local Flat Fee MLS Madison listing service that gets your home on the MLS quickly. The faster your home is on the market, the less likely you will miss out on potential offers.
How to List on Madison MLS via Houzeo
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completing the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Highlight your property’s key features to attract potential buyers. Upload high-quality photos showcasing major rooms and amenities such as a home gym or installed solar panels.
» Houzeo Reviews: Find out why Houzeo is one of Madison’s best Flat Fee MLS listing services.
Alternatives to Madison Flat Fee Listing Services
Madison flat rate listing services are the best option for home sellers looking to retain most of their home equity.
However, if you don’t want to save your hard-earned equity, here are a few options for you:
- Discount Real Estate Brokers: They are licensed real estate professionals who offer the same services as traditional agents but for a lower fee. Discount real estate brokers in Wisconsin charge between 0.5% to 2% commission.
- Full-Service Realtors: They are real estate agents or brokerages that offer comprehensive services, including marketing, negotiation, paperwork, closing assistance, etc. However, they charge a 5% to 6% commission for their services.
- iBuyers/Cash Home Buyers: iBuyers, such as Opendoor and Offerpad, purchase homes directly from sellers. They have strict home-buying criteria. Cash buyers in Wisconsin make offers for distressed houses within 24 to 48 hours.
- For Sale By Owner Websites: For Sale By Owner websites in WI allow homeowners to list and sell their properties without the assistance of a real estate agent. However, your home won’t get the MLS exposure it deserves.
Final Word
You don’t need a full-service agent to sell your home in the Mad City.
With a flat fee listing on Houzeo, you can take control of your sale and save thousands. Get the same MLS exposure and expert tools at just $749 instead of a whopping 3% agent fee.
Frequently Asked Questions
Which is the best Flat Fee MLS listing service in Madison, WI?
Houzeo is one of the top flat fee services in Madison because of its advanced tech and stellar customer reviews. Madison Flat Fee and Lake Country Flat Fee are other great options.
Can I list on the MLS without a real estate agent?
Yes, you can list your home on the MLS in Madison without a real estate agent. Opt for a Flat Fee MLS listing service and eliminate the 3% listing agent's commission.
Is Flat Fee MLS legal in Madison, WI?
Flat Fee MLS is legal all over the United States, including Madison, WI.
Is Seller’s Disclosure required in Madison, WI?
Yes! The WI seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Why should I list my property on the Madison real estate Multiple Listing Service?
Listing your property on the MLS ensures maximum visibility to buyers and agents, giving your home more exposure. Using a Madison flat rate MLS listing service can help you avoid paying full commission to a real estate agent.
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