From Sunset Village to Lakeview Hills, home sellers saved up to $11,939 on an average $397,950 home with Flat Fee MLS Madison services. Instead of a 3% agent commission, you list your house on the local MLS for a flat fee, typically under $300.
But beware! Many Flat Fee MLS services in Madison are infamous for hidden fees. These surprise fees will be disclosed to you only at the closing table. To save you from these undisclosed fees, we’ve spent hundreds of hours researching the best Flat Fee MLS Madison services.
Rankings: 5 Best Flat Fee MLS Madison Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $299 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Madison Flat Fee | $450 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Lake Country Flat Fee | $3,995 | ✅ | ✅ | ❌ | ❌ | ❌ |
| 4. Madcity Homes | $500 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Flat Fee Realty | $199 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee MLS Listing Services in Madison
1. Houzeo
100% ONLINE
Listing Fee: $199Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 3 Flat Fee MLS packages to simplify your home sale.
- Silver Package – $199: You can upload 24 photos, and your listing term will be 6 months. You can also make unlimited changes to your listing.
- Gold Package – $249: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $299: You get virtual full assistance from a licensed broker and a 12-month listing term.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, etc., increasing its visibility.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with a powerful mobile app.
- 5-star Customer Service: You have access to listing support and chat services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home seller’s concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent” by 10,000+ happy home sellers.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. The Gold Plan gives you maximum exposure, highest savings, and access to Houzeo technology features. And a licensed broker will assist you with pricing your home, offer negotiations, inspection, and closing.
2. Madison Flat Fee
CLIENT ORIENTED
Listing fee: $450 upfront and $1550 at closing.Madison Flat Fee MLS Homes provides a single full-service package at a flat rate:
Listing Plan – $450: The package includes a 1-year listing period. Listing gets syndicated to local and national real estate websites like Zillow, Trulia, Homes.com, and more. Professional photography, in-person consultation, market analysis, and yard sign are included in the package.
There are a few advantages of listing with Madison Flat Fee MLS Homes:
-
- Professional Real Estate Photography: They take professional real estate photos of your house that will help sell your house for a higher price. The listing package includes 36 photos.
- Market Exposure: Your property will get syndicated to local and national websites like Zillow, Trulia, Realtor.com, and many more
- Free Changes: You can make changes to your listing without paying any additional fees.
- Full-Service In-Person Support: The company will provide you with valuable insight and useful tips for selling your home. They will assist you in setting a list price for your home, and complete your paperwork.
In our research, we found some deal breakers with Madison Flat Fee MLS Homes:
- Additional Fees: They charge additional fees for listing of homes with acreage and outbuilding, homes above 4,000 sq/ft, multi-unit properties, and properties located more than 30 miles outside of Middleton.
- Expensive Package: They only offer a single package, which robs you blind. Moreover, it cannot be altered to suit your needs.
Madison Flat Fee Homes has 4.9 out of 5-star rating from 75+ total reviews on Google.
👉 Our Take: Customer reviews praise Madison Flat Fee MLS for their services. However, their single package is expensive compared to other flat fee MLS providers. Moreover, a full-service package option without customizations has several drawbacks.
3. Lake Country Flat Fee
GREAT LOCAL EXPOSURE
Listing Fee: $3,995Lake Country Flat Fee provides only one full-service package:
- Full-Service Flat Fee Listing – $3,995: The package includes listing changes, CMA and advice, professional yard sign, and more.
🚩Additional Charges: You may need to compensate the buyer’s agent with a 2.4% commission, which can be negotiated or reduced. This amount is in addition to the $3,995 fee.
Lake Country Flat Fee offers its services in 9 counties. Here are some advantages of listing with them:
- Comparable Market Analysis and Listing Advice: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
- Free Listing Changes: You can make changes to your listing, including the price, photos, text, etc. for no additional fees.
In our research, we found some dealbreakers with Lake Country Flat Fee:
- Expensive Package: The only package that Lake Country Flat Fee offers is very expensive. There are other Flat Fee MLS companies that offer similar services but at a reasonable rate.
- Limited Coverage: Lake Country Flat Fee covers only 9 counties in the state of Wisconsin. You cannot list your property if it’s located somewhere else.
Lake Country Flat Fee has 4.9 out of 5 stars from 245+ reviews on Google.
» Lake Country Flat Fee Reviews: Read our in-depth review of the Lake Country Flat Fee.
👉 Our Take: Lake Country Flat Fee has a highly experienced real estate team to assist you. However, we do not recommend them as they offer only one package for $3,995, which is expensive compared to competitors. Additionally, they do not cover the entire state of Wisconsin.
4. Madcity Homes
EXPENSIVE PACKAGES
Listing Fee: $750 - $3,750Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.
- Flat Fee MLS – $750: This package includes a 6-month MLS listing. It also provides professional home photos, yard sign rental, and exposure on major real estate websites like Zillow and Realtor.com.
- Agent Assitance – $3,750: This package includes all Flat Fee MLS services. It also offers support from Realtors for negotiations, document management, and closing coordination, along with a digital lockbox and online scheduling system.
Madcity Homes offers the following advantages:
- Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
- Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
- Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
- Good Customer Reviews: Madcity Homes has good customer ratings. Many customers said their experience was good, and the team was quick to respond.
Here are certain disadvantages associated with Madcity Homes:
- Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
- Features Unavailable: Some of the features, like yard sign, and digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
- Limited Coverage: They provide services only in Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk counties.
Madcity Homes has 4.9 out of 5 stars from 84 Google Reviews.
👉 Our Take: Madcity Homes provides good exposure to your property. However, their packages are expensive and they charge extra if you want to extend the listing period, install new signs, and more.
5. Flat Fee Realty
EASY CANCELLATION
Listing Fee: $199Flat Fee Realty offers a single listing packages to get your home on the MLS:
- $199 Package: This plan gives you a listing term of 6-months and allows you to upload up to 6 property pictures. With this package, your home is listed on the local MLS and syndicated to Zillow, Trulia, and Realtor for maximum exposure.
These are some pros of Flat Fee Realty in the areas it operates:
- Cost-Effective: The service allows you to list on the MLS for a flat fee with no commission, making it a budget-friendly option.
- Free Listing Updates: Sellers can update the status or price of their listing at no additional cost.
- Cancellation Flexibility: You can cancel your listing anytime without penalties, offering greater control over the process.
- Broad MLS Exposure: The listing gets syndicated to major real estate websites like Zillow, Trulia, and Realtor.com, maximizing visibility.
In our research, we have found certain drawbacks of Flat Fee Realty:
- Limited Photos: The base package only includes up to 6 photos, which may not be sufficient for attracting buyers.
- Photo Upgrade Fee: To add more than 6 photos, you must pay an extra $50, increasing the overall cost.
- Restricted Coverage Area: The service is only available in select counties, limiting access for some sellers.
- No Full-Service Support: The package does not include agent assistance for negotiations, pricing guidance, or listing agreement reviews, which can be challenging for inexperienced sellers.
No reviews on credible websites.
» Flat Fee Realty Reviews: Check out our in-depth analysis of their services.
👉 Our Take: Flat Fee Realty provides flexible listing updates and cancellation options. However, the lack of full-service support, including listing agreement reviews, makes it less suitable for first-time sellers who may need guidance.
🚩 Beware: Various Madison Flat Fee MLS Companies Have High Hidden Fees
The biggest issue with Madison Flat Fee MLS services is the high hidden fees. For example, some companies offer a $99 MLS listing but charge an undisclosed extra fee of $300+ for add-ons like a yard sign or lockbox. These hidden fees make your home sale more expensive, which ruins your experience with all the nickel and diming!
How Does a Flat Fee Multiple Listing Service in Madison Work?
A Flat Fee MLS listing service allows you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
With thousands of Illinoisians and Minnesotans moving to Wisconsin, your property will gain exposure to a larger pool of potential buyers. Once your property is listed on Madison MLS, agents can view it and share it with interested buyers.
How Much Can You Save With a Flat Fee MLS Service in Madison?
In Madison’s affluent areas like Maple Bluff, Shorewood Hills, and Elm Grove, the median home prices are $410,000, $1,800,000, and $350,000, respectively. Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with Madison MLS listing services such as Houzeo, you can save up to $11,590 when selling a $397,950 home in the Maddie city. You can use these savings to put your kids through college, upgrade your kitchen, or enjoy a luxury cruise!
| Service Provider | MLS Listing Fee in Madison | Savings |
| Traditional Agent | 3% Commission – $11,939 | $0 |
| Houzeo | Fixed Fee – $349* | $11,590 |
How to List My Home on MLS in Madison via Houzeo?
Here’s how to list your house on Madison MLS in five steps:
- Create Your Account: Download the Houzeo Mobile App or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Add Property Details and Photos: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc. Also, upload high quality pictures and highlight what makes your Madison home special!
- Choose Your MLS Plan: Houzeo offers 3 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Sign the Listing Agreement: Review and sign the listing agreement and complete the paperwork. If everything is in order, the real estate broker will make your listing live within 48 hours.
Pros and Cons of Listing With Madison Flat Fee MLS Services
Here are some pros and cons of listing your Madison home with Flat Fee MLS services:
✅ Pros
- Great Savings:With a Flat Fee MLS service, you typically pay a fixed fee, up to $300. With a Madison Flat Rate MLS service, you can save up to $11,590 on an average $397,950 home.
- Max Exposure: Your home listing is shared with major real estate websites in Wisconsin like Zillow, Redfin, and Trulia. This makes your home visible to local and national buyer agents.
- Full Control: You can set your price, negotiate directly with buyers, and control the showing schedule with a Flat Fee Madison real estate broker.
❌ Cons
- Limited Support: When you choose pocket-friendly plans ranging from $75 to $99, you likely end up handling a lot of paperwork, pricing, and negotiation all by yourself.
- Add On Charges: Even some of the best Flat Fee MLS Madison listing services do not offer critical marketing tools like yard signs, open house schedulers, and pricing assistance in their basic packages. You will likely pay $500 to $1,000 more in add-ons.
- Hidden Fees: One of the biggest cons of working with Flat Fee Madison listing services is the hidden fee disclosed at the closing table. It’s so late you can’t even back out of the contract now!
- Time Commitment: Flat Fee MLS services offer virtual broker assistance mostly. You will have to dedicate significant time to market, list, and eventually sell your Madison home.
Mistakes to Avoid With a Madison Flat Fee MLS Service 🚫
To ensure a successful home sale in Madison, ensure that you do not:
- Overprice Your Property: An unrealistic listing price can drive away serious buyers and increase your home’s days on market. Use a home worth calculator to set an appropriate value for your house.
- Forget to Prepare Your Home: Most buyers aren’t interested in shabby homes needing repairs and maintenance. If you’re serious about selling, improve your curb appeal, declutter your home, and make minor fixes to attract offers.
- Neglect Marketing Efforts: MLS exposure is great, but it’s not enough in Madison’s competitive market. Use traditional marketing tactics like yard signs to attract drive-by traffic. Learning how to list a home for sale on Facebook Marketplace is another great way to get more offers.
- Ignore Legal and Paperwork Requirements: FSBO paperwork is complex. But that’s not a good enough reason to overlook crucial documents like a Wisconsin seller disclosure. Remember to consult with a real estate attorney to verify your contracts.
- Provide Incomplete or Inaccurate Listing Details: Falsifying your listing information is the fastest way to get sued in Madison. Not only do you risk the deal falling through, but the MLS will also penalize you with a hefty fine. Double-check your listing to avoid more expenses.
- Dismiss Buyer Inquiries and Offers: Serious buyers have many housing options to choose from in the current Wisconsin real estate market. Respond promptly to all inquiries and offers to avoid losing out on a serious buyer.
- Choose the Wrong Flat Fee MLS Service: The wrong flat fee company will drown you in hidden fees, outdated tech, expensive add-ons, and poor customer support. Why throw away more than $500 for nothing when you can get superior service at just $199?
Frequently Asked Questions
What is the best Flat Fee MLS listing service in Madison?
Houzeo is one of the best Flat Fee MLS services in Madison because of its advanced tech and stellar customer reviews. Madison Flat Fee and Lake Country Flat Fee are other great options.
What percentage do most Realtors charge in Madison?
Realtors in Madison typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Madison?
Yes, flat fee commissions are legal across Wisconsin, including Madison. To estimate your expenses with flat fee commissions, you can use a Wisconsin closing costs calculator.
Is Seller’s Disclosure required in Madison?
Yes! The Wisconsin seller disclosure form reveals all material defects and the general state of your property to potential buyers. It helps protect you from legal disputes and ensures buyers know exactly what they are purchasing.
Do you have to be a Realtor to access the MLS in Madison?
Yes, only licensed real estate agents or brokers can directly access the Madison MLS. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on MLS in Wisconsin for a flat fee.
