From Park Shore to Indigo Lakes, Naples home sellers can save upto $29,625 on the median $987,500 home selling via a Flat Fee MLS Florida service. That’s because when you opt for a Flat Fee MLS service, you’ll be listed on your local MLS, but for a small flat fee, as opposed to a 3% commission.
But Beware! Many cheap Flat Fee MLS services come with hidden fees. If it sounds too good to be true, it probably is. That’s why we’ve spent hundreds of hours researching the best Flat Fee MLS Naples services. Check out our rankings below!
Rankings: 5 Best Flat Fee MLS Naples Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $399 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Doug Addeo | $177-$795 | ❌ | ✅ | ✅ | ❌ | ❌ |
| 3. List With Freedom | $295 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 4. Homecoin | $95 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. iSoldMyHouse | $399 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Naples
1. Houzeo
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 at Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% at Close: You can post maximum number of photos allowed by the MLS and access seller disclosures.
- Gold Package – $429 + 0.5% at Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% at Close: Your home is on the MLS for 12-months. Plus, you get virtual support from a licensed broker.
👉 Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo.com is Florida’s #1 ranked Flat Fee MLS service. You get an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In Florida, the Bronze package costs $399. The Silver package costs $409 +0.5% at close and the Gold package costs $429 +0.5% at close. The Platinum package costs $449 +1% at close.
» Flat Fee MLS Listing Florida: Check our rankings of the best Flat Fee MLS companies in Florida.
2. Doug Addeo
NO HIDDEN FEES
Listing Fee: $195 - $8955/5
Doug Addeo offers 4 listing packages to home sellers:
- Basic Package – $195: You can upload up to 6 home pictures and your listing term will be 6 months.
- Basic Plus Package – $295: You can add up to 25 photos and you get a yard sign.
- Premium Package – $495: You can put 32 house photos and your listing term will be of 12 months.
- Full-Service Package – $895: Your listing term will be of 24 months and you get professionally clicked home pictures.
👉 Our Take: Doug Addeo is a great option for Florida home sellers with flexible plans and local expertise. Just keep in mind the limited coverage and a few reported communication seller concerns.
Doug Addeo has some benefits for home sellers:
- Multiple Flat Fee Plans: You can choose from several packages tailored to your needs.
- Local Expertise: You get expert guidance and better deals with Doug Addeo’s 20 years of real estate experience.
- Market Exposure: Your home listing is syndicated to MLS, Zillow, Trulia, and other popular websites for faster sales.
Here are some drawbacks of Doug Addeo:
- Limited Coverage: Services are available only in Florida, making it unsuitable if you plan to relocate in future.
- Communication Issues: Some customers reported unresponsiveness and a lack of listing knowledge.
Doug Addeo has earned 5 out of 5 stars from 20 reviews.
» Doug Addeo Reviews: An ideal choice for Florida home sellers to consider.
Douglas Addeo is a top real estate broker in Florida. He represents the Flat Fee Group in the Sunshine State. With 28 years of real estate experience, Doug is an excellent choice for FSBO sellers.
While there are no major red flags with Doug’s services, they are not 100% online. A lack of automation can potentially delay the sale process.
3. List With Freedom
COMPREHENSIVE PACKAGES
Listing Fee: $89 - $3954.7/5
List With Freedom is a trusted and established Multiple Listing Service that offers 3 packages:
- Gold Package – $89 + 0.5% at Closing: You can list you home for 6 months with 25 photos and unlimited changes. Online showing service, open houses, professional yard sign and other services are available at additional charges.
- Platinum Package – $195 + 0.25% at Closing: You get to list your property for 6 months with maximum number of photos. The rest of the services are the same as Gold plan.
- Platinum+ Package – $395 + 0.25% at Closing: You get a 12 months listing term along with online showing service, virtual tour, and some other features. You can add-on more services at some extra cost.
👉 Our Take: List With Freedom is a good option for experienced sellers. However, they have a compliance fee at closing along with the additional charges for add-on services which adds to the total cost.
List With Freedom helps list a house For Sale By Owner:
- Affordable Pricing: Their basic listing service starts at just $89.
- Unlimited Listing Changes: You can modify your MLS listing any number of times at no extra cost.
- Direct Buyer Leads: All buyer inquiries are forwarded directly to you, with no agent involvement. So you get to interact with the buyers and negotiate with them directly.
Here are some of the drawbacks of working with List With Freedom:
- Additional Fee at Closing: You need to pay a compliance fee of 0.25%–0.50% at closing, which can add to the overall cost.
- Extra Charges: Even with the Platinum+ plan, you need to pay extra for features like Open Houses, contract prep, and offer review.
- No Agent Support: You need to handle negotiations, do market analysis, and manage the selling process on your own.
List With Freedom has a 4.7 out of 5 stars rating from 600+ reviews on Google.
» List With Freedom Reviews: Is List With Freedom a good choice? Find out the details in our review!
Ralph Harvey is the principal broker of List With Freedom. He offers affordable listing packages that are ideal for an experienced seller. Also, the listing process is quick and simple.
List with Freedom does not provide any pricing or negotiation assistance. Therefore, If you are new to the Florida real estate market, you will need guidance throughout the selling process!
4. Homecoin
AFFORDABLE PACKAGE
Listing Fee: $954.7/5
Homecoin offers a single Flat Fee MLS package:
- Listing Package – $95: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $495 and the premium package costs $3000.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. If you opt for any additional service, you end up paying extra.
Note: Homecoin’s services and prices vary by region.
Homecoin has certain benefits:
- Free Disclosures: You get all necessary state and federal disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, that could make your experience less satisfactory.
- Essentials Are Add-Ons: Homecoin will charge you extra for features like showing management with a lockbox.
- Key Features Are Not Available: You do not get home inspections and appraisals, which could make your home less appealing to agents and buyers.
Homecoin has 4.7 out of 5 stars from 120+ reviews on Yelp.
» Homecoin Reviews: Is the Flat Flat MLS company worth it? Read our blog to find out.
Homecoin was founded by Jon Minerick in 2011. The website is easy to use and they offer low-cost packages.
You can avail of their rental lockbox, professional real estate photographs, or signposts at additional costs.
5. I Sold My House
NO HIDDEN FEES
Listing Fee: $299 - $3994.6/5
I Sold My House offers 2 flat fee packages:
- Get LISTED- $299: You can upload upto 6-10 photos. Your listing is syndicated to major sites like Zillow and Trulia.
- Get SOLD- $399: You can add upto 25 photos and get all the services in the Get Listed package.
👉 Our Take: You can choose the Get SOLD package to get the most out of this deal.
I Sold My House offers the following advantages:
- Market Exposure: Your MLS listing gets syndicated to websites like Zillow, Trulia, Redfin, and Realtor.com.
- Buyer Leads Forwarded: You can directly access the buyer leads. All buyer leads are directly forwarded to you with no agent involvement.
Here are some deal breakers associated with I Sold My House:
- Limited Features: You cannot avail services like professional photography, yard signs, or comparative market analysis.
- Self-Managed Process: The entire selling process is DIY, you have to manage pricing, marketing, and the closing process.
I Sold My House has a rating of 4.6 out of 5 from 60+ reviews on Google.
» I Sold My House Reviews: Do consider reading these reviews before choosing I Sold My House.
iSoldMyHouse is a great choice in the 8 states it covers. Kris Lippi, the Broker Owner of iSoldMyHouse is an experienced Flat Fee broker with thousands of transactions under his belt.
In the remaining 42 states and Washington D.C., iSoldMyHouse.com is more of a referral service. They act as a middleman and will sell your information to a local broker who will help you list on MLS.
How Does a Flat Fee MLS Listing Service in Naples Work?
Flat Fee MLS listing services allow you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Will I Save With a Naples Flat Fee Listing Service?
Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with reliable listing companies such as Houzeo, you gain access to an exclusive listing experience at a competitive flat fee. For just $399 and a nominal closing fee of $350, you can list your home on the MLS—no matter the location, no matter the price.
For example, selling a $987,500 home with Florida Flat Fee MLS listing services could save you an impressive $28,876. You can use these savings to upgrade your property, buy your dream beachfront home, or enjoy Naples’ luxurious lifestyle.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $29,625 | $0 |
| Houzeo | $399 | $749* | $28,876 |
» Houzeo Reviews: Find out why Houzeo is one of Naples’s best Flat Fee MLS listing services.
How to List My Home on MLS in Naples via Houzeo?
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completion of the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Upload high-quality photos of major rooms and amenities like a home gym or installed solar panels. Additionally, be sure to capture the vibrant hues of fall foliage in the backyard to enhance your listing.
Alternatives to Naples Flat Fee MLS Listing Service
If you’re not interested in opting for the Naples MLS listing service, here are a few alternatives:
- Opt for a Discount Real Estate Broker: A Naples discount broker offers traditional Realtor services for lower rates. You will pay less, but your experience depends on the agent you get.
- Sell Your Home to Cash Buyers: Almost all cash buyers in Florida scour the MLS for homes for sale in Naples. This includes iBuyers, investors, and home flippers.
- List as a For Sale By Owner: In a FSBO sale, you will have to opt for “DIY” marketing strategies like using For Sale By Owner yard signs, word of mouth, open houses, etc. It is not as effective because your listing won’t be on Redfin, Trulia, Zillow, Realtor.com, and Homes.com.
Frequently Asked Questions
What is the best Flat Fee MLS listing service in Naples?
Houzeo is one of the best Flat Fee MLS services in Naples because of its advanced tech and stellar customer reviews. Doug Addeo and List With Freedom are other great options.
What percentage do most Realtors charge in Naples?
Realtors in Naples typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Naples?
Flat fee commissions are legal all over the United States, including Naples. You can use a closing costs calculator to estimate your expenses with flat fee commissions in the Five Hundred Domes City.
Is a seller’s disclosure required in Naples?
Yes. The Florida seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Do you have to be a Realtor to access the MLS in Naples?
Yes, only licensed real estate agents or brokers can directly access the MLS in Naples. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on the Florida MLS for a flat fee.
