From Whispering Pines to E Taft Ave, Appleton home sellers can save upto $7,800 on the median $260,000 home selling via a Flat Fee MLS Wisconsin service. That’s because when you opt for a Flat Fee MLS service, you’ll be listed on your local MLS, but for a small flat fee, as opposed to a 3% commission.
But Beware! Many cheap Flat Fee MLS services come with hidden fees. If it sounds too good to be true, it probably is. That’s why we’ve spent hundreds of hours researching the best Flat Fee MLS Appleton services. Check out our rankings below!
Rankings: 5 Best Flat Fee MLS Appleton Companies in 2025
| Flat Fee MLS Service | Price | Hidden Fees | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|---|
| 1. Houzeo | $349 | None | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Madcity Homes | $500 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Homecoin | $95 | High Hidden Fees | ✅ | ❌ | ❌ | ❌ | ❌ |
| 4. Flat Fee Realty | $249 | None | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. List With Standard | 1% Commission | None | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Appleton
1. Houzeo
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 at Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% at Close: You can post maximum number of photos allowed by the MLS and access seller disclosures.
- Gold Package – $429 + 0.5% at Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% at Close: Your home is on the MLS for 12-months. Plus, you get virtual support from a licensed broker.
👉 Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo.com is Wisconsin’s #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In Wisconsin, the Bronze package costs $429. The Silver package costs $449 +0.5% at close and the Gold package costs $479 +0.5% at close. The Platinum package costs $499 +1% at close.
» Flat Fee MLS Wisconsin: Check our rankings of the best Flat Fee MLS companies in Wisconsin.
2. Madcity Homes
EXPENSIVE PACKAGES
Listing Fee: $750 - $3,7504.9/5
Madcity Homes has one Flat Fee MLS package that can be upgraded to a full-service package.
- Flat Fee MLS – $750: This package includes a 6-month MLS listing. It also provides professional home photos, yard sign rental, and exposure on major real estate websites like Zillow and Realtor.com.
- Agent Assitance – $3,750: This package includes all Flat Fee MLS services. It also offers support from Realtors for negotiations, document management, and closing coordination, along with a digital lockbox and online scheduling system.
👉 Our Take: The packages offered by Madcity Homes are expensive. The Agent Assistance Package does not provide any closing help. Other Flat Fee service providers include this service in their full-service packages for much less.
Madcity Homes offers the following advantages:
- Quick Listing: The MLS listing procedure is fast. Your listing gets activated within 24 hours.
- Market Exposure: Your property gets syndicated on local and national websites like Zillow, Trulia, Realtor.com, and many more.
- Auto Email Datafeed: Your property will be included in the Realtor email data feeds.
- Good Customer Reviews: Madcity Homes has good customer ratings. Many customers said their experience was good, and the team was quick to respond.
Here are certain disadvantages associated with Madcity Homes:
- Additional Charges: Madcity Homes charges you extra to extend the listing period, install new signs, and more.
- Features Unavailable: Some of the features, like yard sign, and digital lockbox are not available in all areas. Combo lockboxes may be substituted in some areas outside Dane County.
- Limited Coverage: They provide services only in Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk counties.
Madcity Homes has 4.9 out of 5 stars from 84 Google Reviews.
Sconsin Sells offers three unique packages to its sellers. They also provide sellers with email and phone support.
3. Homecoin
AFFORDABLE PACKAGE
Listing Fee: $954.7/5
Homecoin offers a single Flat Fee MLS package:
- Listing Package – $95: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $495 and the premium package costs $3000.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. If you opt for any additional service, you end up paying extra.
Note: Homecoin’s services and prices vary by region.
Homecoin has certain benefits:
- Free Disclosures: You get all necessary state and federal disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, that could make your experience less satisfactory.
- Essentials Are Add-Ons: Homecoin will charge you extra for features like showing management with a lockbox.
- Key Features Are Not Available: You do not get home inspections and appraisals, which could make your home less appealing to agents and buyers.
Homecoin has 4.7 out of 5 stars from 120+ reviews on Yelp.
» Homecoin Reviews: Is the Flat Flat MLS company worth it? Read our blog to find out.
Homecoin is a website For Sale By Owner that offers a single MLS listing package, priced at $95. You can avail of their rental lockbox, professional real estate photographs or signposts at additional costs.
We do not recommend Homecoin for most home sellers. While the $95 flat fee is definitely attractive, the additional features come with a hefty price point. Further, Homecoin’s limited coverage may make it difficult for many Americans to benefit from their MLS access package.
4. Flat Fee Realty
FLAT FEE PACKAGES
Listing Fee: $99 - $5954.4/5
Flat Fee MLS Realty offers three real estate listing packages to suit different needs and budgets:
- Silver Package – $99: This package includes a 3-month listing term and up to 15 photos. It allows you to make maximum 10 updates to your listing.
- Gold Package – $249: This package comes with a 6-month listing term and enables you to include up to 50 photos. You are allowed to make unlimited changes to your property listing.
- Platinum Package – $549: This package lists your property for an unlimited term and lets you upload up to 50 photo. You are allowed to make unlimited changes to your property listing.
Flat Fee Realty is an affordable option. However, they do charge additional fees for optional upgrades like additional photos and listing changes.
These are some pros of Flat Fee Realty in the areas it operates:
- Cost-Effective: Flat Fee Realty lets you list your property on the MLS for a flat fee. The listing also appears on other sites like Zillow, Trulia and Realtor.com.
- Quick Listing: Their Gold and Platinum packages promise an MLS listing in 24 hours.
- Free Listing Changes: You make changes to the details in your listing without any paying additional fees.
- Easy Cancellation: You can cancel or remove your listing from the MLS anytime, without paying any additional fees. If you change your mind before your property gets listed, you will receive a full refund.
In our research, we have found certain drawbacks of Flat Fee MLS Realty.
- Not for First-Time Sellers: Flat Fee MLS Realty may not be ideal for you if you are a first-time seller. You’ll have to conduct tours and communicate with buyers on your own.
- Paid Add-ons: For services like professional real estate photography, you have to pay an additional $450 with the Silver package and $300 with the Gold package.
Flat Fee MLS Realty has 4.5 out of 5 stars from 90+ total reviews on Google.
» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.
Flat Fee Realty has a free cancellation policy that refunds the amount within 30 days of cancellation. When it comes to how does Flat Fee Realty work with price and image updation after listing you can do it at no additional cost.
Flat Fee Realty Group has limited customization with additional packages for sellers. A 0.25% of the buyer’s broker commission is retained by the listing broker.
5. List With Standard
STATEWIDE EXPOSURE
Listing Fee: $299-1% commissionList With Standard has two Flat Fee MLS packages and one full-service package for home sellers.
- Silver Listing – $299: Includes a listing period of 3 months with 25 photos, email support, seller forms, etc.
- Gold Listing – $599: Includes a listing period of 12 months. It also includes 35 photos, seller forms, a lockbox, yard sign, coordinate showings, etc.
- Platinum Listing – 1% at Closing: This full-service package comes with a commission of 1% at closing and lists your home until sold. It includes 50 photos.
👉 Our Take: We recommend their Gold Listing package. You get assistance from a real estate broker in coordinating showings, pricing, and general advice. However, it is expensive compared to other Flat Fee MLS companies.
If you are looking for a locally owned and operated Flat Fee MLS Company in Wisconsin, List With Standard is a good option. Here are some advantages of listing with them.
- Local Expertise: They’re a local family-owned and operated business. They have been in the business for over 16 years.
- Max photos on MLS: Up to 25 photos are allowed in the Silver Listing Package. Many companies allow 10 photos or less for a basic listing.
- Market Exposure: Your property will be listed on many local and national websites like Zillow, Trulia, Realtor.com, and many more.
In our research, we have found certain drawbacks of List With Standard:
- Additional Fees to Host Open Houses: You will have to pay additional fees to add open houses to your listing with the Silver package.
- Not 100% Online: List with Standard is not 100% online which makes the process manual and time-consuming.
- Listing Term: Their basic package provides listing term of only 3 months. While many companies provide listing term of more than 3 months for less dollars.
- No Credible Customer Reviews: List With Standard doesn’t have customer reviews on trustworthy websites like Google, Yelp.
List With Standard has no credible ratings available.
List With Standard offers two Flat Fee MLS packages and one Full-service package for home sellers. Past home sellers have said that they have experienced real estate agents who make the selling house process seamless.
However, their gold package is quite expensive if you compare it to other Flat Fee MLS service providers. The company is not 100% online which makes the process manual and time-consuming.
How Does a Flat Fee MLS Listing Service in Appleton Work?
Flat Fee MLS listing services allow you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Can You Save With a Flat Fee MLS Appleton Listing?
Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with reliable listing companies such as Houzeo, you gain access to an exclusive listing experience at a competitive flat fee. For just $429 and a nominal closing fee of $350, you can list your home on the MLS—no matter the location, no matter the price.
For example, selling a $260,000 home with Wisconsin Flat Fee MLS listing services could save you an impressive $7,021. You can use these savings to upgrade your property, buy your dream waterfront home, or enjoy Appleton’s affordable lifestyle.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $7,800 | $0 |
| Houzeo | $429 | $779 | $7,021 |
» Houzeo Reviews: Find out why Houzeo is one of Wisconsin’s best Flat Fee MLS listing services.
How to List My Home on MLS in Appleton via Houzeo?
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completion of the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Upload high-quality photos of major rooms and amenities like a sunroom or an basement game room. Additionally, be sure to capture the spring blooms in the backyard to enhance your listing.
Alternatives to Appleton Flat Fee MLS Listing Service
If you’re not interested in opting for the Wisconsin MLS listing service, here are a few alternatives:
- Opt for a Discount Real Estate Broker: A Wisconsin discount broker offers traditional Realtor services for lower rates. You will pay less, but your experience depends on the agent you get.
- Sell Your Home to Cash Buyers: Almost all cash buyers in Wisconsin scour the MLS for homes for sale in Wisconsin. This includes iBuyers, investors, and home flippers.
- List as a For Sale By Owner: In a FSBO sale, you will have to opt for “DIY” marketing strategies like using For Sale By Owner yard signs, word of mouth, open houses, etc. It is not as effective because your listing won’t be on Redfin, Trulia, Zillow, Realtor.com, and Homes.com.
Frequently Asked Questions
What is the best Flat Fee MLS listing service in Appleton?
Houzeo is one of the best Flat Fee MLS services in Appleton because of its advanced tech and stellar customer reviews. Madcity Homes and Homecoin are other great options.
What percentage do most Realtors charge in Appleton?
Realtors in Appleton typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Appleton?
Flat fee commissions are legal all over the United States, including Appleton. You can use a closing costs calculator to estimate your expenses with flat fee commissions in the River City.
Is a seller’s disclosure required in Wisconsin?
Yes! The WI seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Do you have to be a Realtor to access the MLS in Appleton?
Yes, only licensed real estate agents or brokers can directly access the MLS in Appleton. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on the Wisconsin MLS for a flat fee.
