From Charlotte to Highland Park, Rochester home sellers can save up to $4,665 on the median $155,500 home selling via a Flat Fee MLS New York service. Thatâs because when you opt for a Flat Fee MLS service, youâll be listed on your local MLS, but for a small flat fee, as opposed to a 3% commission.
But Beware! Many cheap Flat Fee MLS services come with hidden fees. If it sounds too good to be true, it probably is. Thatâs why weâve spent hundreds of hours researching the best Flat Fee MLS services in Rochester. Check out our rankings below!
Rankings: 5 Best Flat Fee MLS Rochester Companies in 2025
| Flat Fee MLS Service | Price | Hidden Fees | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|---|
| 1. Houzeo | $399 | None | â | â | â | â | â |
| 2. Net Realty Now | $299 | None | â | â | â | â | â |
| 3. Northern Star Realty | $495 | None | â | â | â | â | â |
| 4. Realmart Realty | $395 | None | â | â | â | â | â |
| 5. Flat Fee Realty | $179 | 0.1% to 0.25% | â | â | â | â | â |
Reviews: 5 Best Flat Fee Listing Services in Rochester
1. Houzeo
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 at Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% at Close: You can post maximum number of photos allowed by the MLS and access seller disclosures.
- Gold Package – $429 + 0.5% at Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% at Close: Your home is on the MLS for 12-months. Plus, you get virtual support from a licensed broker.
đ Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
Houzeo is America’s #1 Flat Fee MLS service because of these reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo.com is New Yorkâs #1 ranked Flat Fee MLS service. Houzeo provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.
In New York, the Bronze package costs $399. The Silver package costs $409 +0.5% at close and the Gold package costs $429 +0.5% at close. The Platinum package costs $449 +1% at close
2. Net Realty Now
EXPERIENCED BROKER
Listing Fee: $299 - $1,8994.7/5
Net Realty Now offers 2 Flat Fee MLS packages:
- Flat Fee MLS Package – $299: You can upload up to 36 to 50 photos depending on the state you are in. Your property is listed for 6 months.
- Full Service Flat Fee MLS Package – Price Varies: You can upload up to 36 to 150 photos depending on the state you are in. You can also access services like marketing advice and contract negotiations.
đ Our Take: They have reasonable as well as expensive packages. You can choose a package that suits you depending on your budget.
- Buyer Lead Forwarding: You will directly be sent the buyer leads to limit broker participation in the sale.
- Comparable Sales Report: You will also be sent a detailed CMA Report that will help you price your property accurately.
- Unlimited Text Editing: You are allowed to make unlimited text changes to your listing.
- Limited Coverage: The coverage of Net Realty Now is limited to only New York, Maryland, Virginia and Washington DC.
- Expensive Package:Â In case you opt for the full service package, you will have to shell out a greater amount.
Net Realty Now has 4.7 out of 5 stars rating from 20+ reviews on Zillow.
» Net Realty Now.com Reviews: Check out what Houzeo home sellers have to say about working with Net Realty Now.
Net Realty Now was founded in 1999 by Thomas Hennerty. With over 30 years of experience, he has represented thousands of home sellers. His team at Net Realty Now helps you from the listing to the closing.
Net Realty Now allows you to upload up to 150 photos of your house. As per RubyHome, property listings featuring more photos sell 50% faster!
3. Northern Star Realty
Experienced Broker
Listing Fee: $4954.9/5
Northern Star Realty offers 1 Flat Fee MLS packages in Rochester, NY.
- Gold – $495: This package offers 6 months listing with 50 photos on the MLS. You can also add virtual tour video to your listing. You get free broker assistance, CMA report, For Sale Yard Sign, Seller’s net sheet.
- Counties Coverage: Northern Star Realty offers flat fee MLS services in Monroe, Ontario, Wayne, Orleans, Genesee, Livingston, Seneca, Yates, and other counties.
đ Our Take: Northern Star Realty offers a single flat fee package. It provides you with maximum services, but only houses priced below $400,000 can be sold with this company.
Northern Star Realty is one of the best flat fee MLS option for FSBO home sellers in Greater Rochester and Finger Lakes Region, NY.
- Market Exposure: Your listing gets syndicated to Zillow, Trulia, Homes.com, Realtor.com asa well as on popular Rochester broker websites for maximum exposure.
- Buyer Lead Forwarding: All buyer’s leads are forwarded to you to retain your right to sell your property.
- Unlimited Changes and Cancellation: You can make unlimited changes to your listing and cancel anytime without anny extra charges.
- Good on Tech: All the process are carried online. So your listing goes live within 24 hours after you submit your online forms.
- Marketing Assistance: You get expert 24/7 expert marketing support from veteran Realtor.
- 100% Money Back Guarantee: You get full money back if you sell through a full-service realtor refered by Northern Star Realty.
In our research we found a few drawbacks to Northern Star Realty:
- Lacks on Tech: Although the processes are carried out online, it lacks a seller dashboard and a mobile app.
- Price Limitations: Their package is restricted to homes under $400,000 and 1-4 unit properties.
Northern Star Realty has 4.9 out of 5 stars from 97 total reviews on popular review sites like Google Reviews.
» Northern Star Realty Reviews: Know if it is the best flat rate company to sell with, in 2023.
Northern Star Realty is a direct broker service in Rochester, NY and Finger Lakes Region. Robert J. Piazza, a.k.a Bob is an award-winning realtor and has been in the field for 39 years.
Bob has helped a significant number of home sellers in the counties of Rochester over the past years. However, packages offered by Northern Star Realty have price limitations.
4. Realmart Realty
ADDITIONAL FEES
Listing Fee: Starts at $2954.3/5
Realmart Realty offers 3 packages for home sellers.
- Rental Listing Plan – $295: You can upload 6 photos or upgrade to 25 if needed, and your listing term will be of 3 months.
- Flat Fee Listing Plan – $395:Â Your property will be listed on websites like Realtor.com, Zillow.com, etc and your listing term will be of 6 months.
- 1% Professional Agency Plan – $695 + 1% at Closing:Â You can list your home until its sold. You can also access realtor digital lockbox, full paperwork support, and dedicated agent assistance.
đ Our Take: Realmart Realty is a good option for home sellers to save money on real estate commissions. However, be aware of its expensive add-ons.
Some of the advantages of Realmart Realty are:
- Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Customizable Packages: You have options like sign upgrades, lockboxes, personal assistance, and professional photography to add to your package as and when required.
- Unlimited Changes: You can make unlimited updates to your MLS listing with RealMart Realty.
» Pros and Cons of Realmart Realty: Here is our in-depth analysis of Realmart Realty.
In our research, we have found certain drawbacks of Realmart Realty.
- Expensive Add-ons: You will be charged $29 – $199 for add-on services like in-house professional photography and comparative market analysis report. Therefore you may end up paying more than you expected.Â
- Limited Coverage: Realmart Realty is licensed to offer services only in New York and New Jersey.
» Realmart Realty Limitations: Here are other limitations of Realmart Realty.
Realmart Realty has 3.7 out of 5 stars from 50 total reviews on Google.Â
» Realmart Realty Reviews: Here is our in-depth review of Realmart Realty.
Realmart Realty has a lot of flexibility after purchasing the Flat Fee MLS packages as additional charged options ranging from $29 to $199.
As per Realmart.com reviews sellers have the option to connect with the buyers and their agents directly. An additional Realmart Realtor lockbox paid option has a refund of $80 if returned in good condition.
5. Flat Fee Realty
FLAT FEE PACKAGES
Listing Fee: $99 - $5954.4/5
Flat Fee MLS Realty offers three real estate listing packages to suit different needs and budgets:
- Silver Package – $99: This package includes a 3-month listing term and up to 15 photos. It allows you to make maximum 10 updates to your listing.
- Gold Package – $249: This package comes with a 6-month listing term and enables you to include up to 50 photos. You are allowed to make unlimited changes to your property listing.
- Platinum Package – $549: This package lists your property for an unlimited term and lets you upload up to 50 photo. You are allowed to make unlimited changes to your property listing.
Flat Fee Realty is an affordable option. However, they do charge additional fees for optional upgrades like additional photos and listing changes.
These are some pros of Flat Fee Realty in the areas it operates:
- Cost-Effective: Flat Fee Realty lets you list your property on the MLS for a flat fee. The listing also appears on other sites like Zillow, Trulia and Realtor.com.
- Quick Listing: Their Gold and Platinum packages promise an MLS listing in 24 hours.
- Free Listing Changes: You make changes to the details in your listing without any paying additional fees.
- Easy Cancellation: You can cancel or remove your listing from the MLS anytime, without paying any additional fees. If you change your mind before your property gets listed, you will receive a full refund.
In our research, we have found certain drawbacks of Flat Fee MLS Realty.
- Not for First-Time Sellers:Â Flat Fee MLS Realty may not be ideal for you if you are a first-time seller. Youâll have to conduct tours and communicate with buyers on your own.
- Paid Add-ons: For services like professional real estate photography, you have to pay an additional $450 with the Silver package and $300 with the Gold package.
Flat Fee MLS Realty has 4.5 out of 5 stars from 90+ total reviews on Google.
» Flat Fee Realty Reviews: Read our in-depth review of Flat Fee Realty.
Flat Fee Realty offers a single Flat Fee MLS package that varies by state. With this package, you get free listing changes and related disclosures. â
However, Flat Fee Realty requires you to pay a minimum 2% buyer agent commission, 0.25% of which goes as a kickback to your listing agent. This means you end up paying a small commission to the listing agent at closing.
In New York, Flat Fee Realty offers to list your home at $179.
How Does a Flat Fee MLS Listing Service in Rochester Work?
Flat Fee MLS listing services allow you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
Once the MLS listing is live, buyer agents can view your property on the MLS and subsequently recommend it to prospective buyers.
How Much Will I Save With a Rochester Flat Fee Listing Service?
Selling your home through a traditional agent could cost you tens of thousands of dollars in commission fees.
However, with reliable listing companies such as Houzeo, you gain access to an exclusive listing experience at a competitive flat fee. For just $399 and a nominal closing fee of $350, you can list your home on the MLSâno matter the location, no matter the price.
For example, selling a $155,500 home with New York Flat Fee MLS listing services could save you an impressive $4,291. You can use these savings to upgrade your property, invest in your dream home, or enjoy Rochester’s balanced lifestyle.
| Service Provider | Fee | Commission Due | Savings |
| Traditional Agent | 3% | $5,040 | $0 |
| Houzeo | $399 | $749 | $4,291 |
» Houzeo Reviews: Find out why Houzeo is one of Rochester’s best Flat Fee MLS listing services.
How to List on Rochester MLS via Houzeo
Follow these steps correctly to get an active MLS listing with Houzeo in 48 hours:
- Create Your Account: Download the Houzeo mobile app or go to Houzeo.com and click âStart Listing Now.â Youâll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Enter Property Details: Go to the Houzeo dashboard and click âSell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Choose Your MLS Plan: Houzeo offers 4 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you. Completion of the listing agreement will take just 20 to 30 minutes if done correctly.
- Add Property Description and Photos: Upload high-quality photos of major rooms and amenities like a kitchen garden or smart home features. Additionally, be sure to capture the tree-lined streets visible from your window to enhance your listing.
Alternatives to Rochester Flat Fee MLS Listing Service
If youâre not interested in opting for the Rochester MLS listing service, here are a few alternatives:
- Opt for a Discount Real Estate Broker: A New York discount broker offers traditional Realtor services for lower rates. You will pay less, but your experience depends on the agent you get.
- Sell Your Home to Cash Buyers: Almost all cash buyers in Rochester scour the MLS for homes for sale in Rochester. This includes iBuyers, investors, and home flippers.
- List as a For Sale By Owner: In a FSBO sale, you will have to opt for âDIYâ marketing strategies like using For Sale By Owner yard signs, word of mouth, open houses, etc. It is not as effective because your listing wonât be on Redfin, Trulia, Zillow, Realtor.com, and Homes.com.
Frequently Asked Questions
What is the best MLS listing site in Rochester?
Houzeo is one of the best flat fee services in Rochester because of its advanced tech and stellar customer reviews. Net Realty Now and Northern Star Realty are other great options.
What percentage do most Realtors charge in Rochester?
Realtors in Rochester typically charge a commission of 5% to 6% of the home's sale price. The fee is split between the buyer's and seller's agents. However, under the NAR settlement guidelines, sellers can negotiate the buyer agent commission.
Are flat fee commissions legal in Rochester?
Flat fee commissions are legal all over the United States, including Rochester. You can use a closing costs calculator to estimate your expenses with flat fee commissions in the Flower City.
Is Sellerâs Disclosure required in Rochester?
Yes! The New York seller disclosure form reveals all material defects and the general state of your property to potential buyers.
Do you have to be a Realtor to access the MLS in Rochester?
Yes, only licensed real estate agents or brokers can directly access the MLS in Rochester. However, homeowners can gain access by working with Flat Fee MLS services like Houzeo. These services list your home on the New York MLS for a flat fee.
