89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.
Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home. With such hefty fees, these companies must provide value that justifies the cost.
People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Badger State.
Top 6 Wisconsin Real Estate Companies:
-
For Home Sellers
- Houzeo: Best Technology
- RE/MAX: Expert Assistance
- Redfin: Best for Marketing Properties
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For Home Buyers
- eXP Realty: Online Brokerage
- Berkshire Hathaway: Best for Commercial Properties
- Zillow:User Friendly App
3 Best Real Estate Companies for Home Sellers in Wisconsin
Here are the top 3 real estate companies in Wisconsin that help sellers maximize their savings.
1. Houzeo
100% ONLINE PROCESS
Listing Fee: $3994.9/5
Houzeo is a high-tech platform that streamlines listings, updates, and online showings/offers. Choose from 4 Flat Fee MLS packages to simplify your home sale.
- Bronze Package – $399 + $350 At Close: You can upload 24 photos, and your listing term will be of 6 months.
- Silver Package – $409 + 0.5% At Close: You can post maximum number of photos and access seller disclosures.
- Gold Package – $429 + 0.5% At Close: You can avail the assistance of a licensed broker to guide you through the listing process.
- Platinum Package – $449 + 1% At Close: Your home is on the MLS for 12-months. Plus, you get virtual support of a licensed broker.
👉 Our Take: We recommend Houzeo’s Gold plan for expert broker support, including contract review and pricing guidance. Plus, enjoy concierge services that ensure a smooth and successful sale.
» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.
Houzeo is America’s #1 Flat Fee MLS service because of these strong reasons:
- Max Exposure: Your home listing is syndicated to popular real estate websites like Zillow, Trulia, Realtor.com, giving it nationwide visibility.
- 100% Online: You can list your home, manage listings, get paperwork done and close the deal all through a single platform and a powerful mobile app.
- 5-star Customer Service: You have access to 24/7 listing support with chat and email services 6 days a week.
- No Hidden Fees: What you see is what you pay. Houzeo mentions all of its fees upfront on its website.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses home sellers concerns with efficiency.
Houzeo is rated an impressive 4.9 out of 5 stars by thousands of home sellers on Google and Trustpilot.
» Houzeo Reviews: Rated “Excellent“ by 10,000+ happy home sellers.
Houzeo is Wisconsin’s #1 real estate company. It offers maximum savings, excellent customer support, and advanced technology.
Houzeo also provides affordable listing packages to Wisconsin home sellers. You can list on MLS through Houzeo and save thousands in commissions while reaching a wide buyer audience.
2. RE/MAX
Good Exposure
3% - 6% Commission1/5
RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.
- No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.
👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.
Here are the key features of RE/MAX:
- Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
- Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.
Here are some drawbacks of RE/MAX:
- Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
- Inconsistent Service: Service quality may vary depending on the local franchise office.
RE/MAX has a poor rating of 1 out of 5 stars from 300+ users on Consumer Affairs.
RE/MAX, LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.
In addition, RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform. However, previous customers have complained about a lack of communication from its agents.
3. Redfin
BEST TECH-ENABLED BROKERAGE
Listing Fee: 1% of Sale Price4.2/5
Redfin does not disclose its pricing on its website. Sellers will have to pay common closing costs.
- It offers 0.5% buyer’s rebate. To avail this, you’ll have to buy and sell with them.
👉 Our Take: Redfin offers 1 rebate option but with a strict clause. While, other real estate companies are willing to offer a higher rebate.
» Redfin Reviews: The reality of the buyer’s rebate.
Here are some advantages of choosing Redfin:
- Advanced Technology: With 3D walkthroughs and 40+ filters to narrow down your search, the Redfin app makes it easy to find the right home from anywhere.
- Paired With Local Agents: Local agents know their market better. This can help you secure a good deal.
- Home Tour: You can see updated listings every 5 minutes on their website. You can also schedule a home tour for the same day.
- Nationwide Coverage: Redfin covers 80+ markets in the US.
Here are some limitations we found with Redfin.
- Strict Rebate Criteria: Clients who sell and buy with Redfin within one year get a rebate of 0.5%.
- No Freedom in Agent Selection: You get an agent assigned automatically without having a choice in the matter.
- Agents Are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you additional services.
- Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
Redfin has an average rating of 4.3 out of 5 stars from 60+ reviews on Google.
» Redfin Reviews: The Reality of the 1% Fees, Pros, Cons, and Alternatives!
Redfin is one of the largest real estate companies in the US. David Eraker, David Selinger, and Michael Dougherty founded the company in 2004. Since 2017, Redfin has been a publicly traded company.
Redfin offers great services at lower rates. It also provides an elaborate listing agreement with an 18-day timeframe for listing your property. However, some customers have expressed concerns about the agent’s professionalism.
3 Best Real Estate Companies for Home Buyers in Wisconsin
Here are the top home-buying companies in Wisconsin to help you find your dream home.
1. eXP Realty
Global Online Brokerage
Based in Washington2.9/5
eXp Realty is one of the top US real estate companies that provide a variety of services to buyers. Its agents use cutting-edge technology from the cloud-based platform and database system.
- No Service Fee: eXp Realty does not charge buyers a direct fee for using its services.
👉 Our Take: The real estate agents of eXp Realty are experienced professionals. We recommend going for this company if you want to work with a traditional real estate agent and are a first-time home buyer.
Here are some of the advantages of choosing eXp Realty:
- Local Expertise: eXp realty agents have expertise in local real estate market data. Their market insights will help you in your real estate transactions.
- Investment Advice: The agents guide you in your financial and investment decisions.
- Assistance with Negotiation: Whether it is about negotiating home offers, inspection amounts, repairs, or legal agreements, you will get a negotiator to do it on your behalf.
Here are a few drawbacks we found about eXp Realty:
- Limited Physical Offices: eXp Realty operates mostly online, which can be inconvenient for those who prefer face-to-face interactions.
- Less Personal Touch: The virtual model may offer less personalized service compared to traditional firms.
- Learning Curve: Adapting to its tech-driven platform might be difficult for some buyers.
eXp Realty has a rating of 2.9 out of 5 on Google Reviews.
eXp Realty is a modern real estate company known for its innovative approach and virtual business model. It offers a technology-driven platform that appeals to buyers looking for a more flexible real estate experience.
eXp Realty also assists with negotiating home offers, inspection costs, repairs, and legal agreements. However, the virtual model may not suit those who prefer face-to-face interactions with their agent.
2. Berkshire Hathaway HomeServices
💫 Luxury Listings
Based in Minneapolis, MN2.5/5
Berkshire Hathaway HomeServices is a real estate brokerage franchise in the US. Headquartered in Minneapolis with over 44,000 real estate agents and 900 offices, BHHS makes over $136 billion annually in residential real estate transactions.
- No Service Fee: As a buyer, you can register with Berkshire Hathaway HomeServices for free of cost.
👉 Our Take: Berkshire Hathaway HomeServices provides its services to all kinds of home buyers whether you are a first-time home buyer or a luxury home buyer.
» Selling a House: Things you need to know!
Key highlights of BHHS include:
- Search Tool: BHHS provides you with a search tool so you can browse through a variety of homes available in the market.
- Assistance in Paperwork: The agents handle all paperwork for you in relation to buying a house.
- Market Knowledge: BHHS agents provide practical knowledge and guidance based on years of local market expertise. With in-depth property and community information, they help you finalize your dream home.
- Mortgage Calculator: They provide a mortgage calculator by which you can figure out the monthly payments of a home mortgage loan, based on your desired home’s sale price.
- Start to Close Assistance: BHHS agents are experienced in handling all phases of the purchase process, including home inspections.
Few red flags we found about Berkshire Hathaway include:
- Inconsistent Agent Quality: Since BHHS franchises are independently owned and operated, agent experience differs from one location to another.
- Poor Reviews: Customers have complained about delayed transactions and a lack of communication from the agent’s end.
Berkshire Hathaway has a rating of 2.5 out of 5 from 60+ reviews on Best Company.
Berkshire Hathaway HomeServices is headquartered in Minneapolis, MN. It is known for dealing with high-end luxury properties. It also provides buyers with access to property features, and amenities to help them choose the best home.
Moreover, their email updates keep you informed about new homes available. However, the high-quality service may come with a higher commission fee.
3. Zillow
Largest Marketplace
Based in Washington1.2/5
Zillow is one of the most visited real estate websites. It provides an exceptional home buying and renting experience.
- Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.
👉 Our Take: Zillow is a popular choice for home buyers for its vast listings and easy-to-use tools. The platform offers valuable tools like Zestimate® for estimating property values and interactive maps for exploring neighborhoods.
Here are the key features of Zillow:
- Extensive Listings: Zillow offers a wide range of property listings, including homes for sale, rentals, and foreclosures.
- Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.
- Zestimate Tool: It provides estimated property values to help gauge market prices.
Here are some drawbacks of Zillow:
- Outdated Listings: Some property listings may not be updated in real time, leading to outdated information.
- User-Generated Content: Home details and photos heavily rely on user input, which can sometimes be inaccurate.
- Overwhelming Ads: The site has numerous ads and promotions that can be distracting.
Zillow has a rating of 1.2 out of 5 on Consumer Affairs.
» Zillow Offers Reviews: Everything you need to know about Zillow.
Zillow was founded in 2006 and is headquartered in Seattle, WA. It is one of the most popular real estate websites in America. The company extracts data from top MLS platforms, allowing buyers to view listings directly.
Additionally, Zillow’s user-friendly interface makes home searches convenient and extensive. It also offers a Zestimate home valuation tool, which provides estimated property values based on market data.
Best Real Estate Companies to Work for in Wisconsin
When you choose a real estate company to work for in Wisconsin, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.
For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.
Here’s a comparison of top real estate brokerages in Wisconsin:
| Brokerage | Commission Split | Best For |
| Keller Williams | 70/30 | Agents seeking higher commissions and more educational resources. |
| RE/MAX | 95/5, 80/20, 70/30, 60/40 (capping system) | Agents who want customized commission splits and desk fees. |
| Century 21 | 50/50, 70/30 + 8% franchise fee (capping system) | Agents who want brokerage brand recognition. |
| Coldwell Banker | 50/50, 60/40, 70/30 (capping system) | Agents who need marketing, lead generation, and other tools. |
| Compass | 50/50 | Agents who want access to a wide range of online resources and tools. |
What to Consider When Choosing a Real Estate Brokerage to Work For?
- Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
- Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
- Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
- Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in Wisconsin’s real estate market.
How to Choose the Best Real Estate Company in Wisconsin?
You can choose the best real estate companies based on these factors:
For Sellers:
- Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
- Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
For Buyers:
- Buyer-Friendly Tools: Look for a company with useful online tools. It will help you compare houses, learn about neighborhoods, and also figure out how much your mortgage payment could be.
- Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
- Property Listings: Look for a company with access to many property listings on the MLS to help with your home search. This way, you’ll see all the listings in the area you like.
» Best Website to Find Homes for Sale: Find your dream home in America.
Are Real Estate Companies in Wisconsin Worth It?
Yes! Real estate companies in Wisconsin are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in Wisconsin.
Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.
Eager to Know How Houzeo Works?
We have got you covered. Check out how you can list your property on the MLS with Houzeo.
» Need More Clarity? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
What are the best real estate companies to sell your home with in Wisconsin?
The best company in Wisconsin is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.
» Best Real Estate Companies in Wisconsin: Find out the top companies in Wisconsin.
What are the best real estate companies for buyers in Wisconsin?
The best real estate companies for home buyers in Wisconsin are Zillow and Berkshire Hathaway HomeServices. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.
What is the best luxury real estate company in Wisconsin?
Premier Sotheby’s International Realty is considered one of the best luxury real estate companies in Wisconsin. It offers services like home staging, high-resolution photography, drone footage and virtual tours.
How can I sell my property quickly in Wisconsin?
You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Wisconsin.
