✏️ Editor’s Note: Realtor Associations, agents, and MLS’ have started implementing changes related to the NAR’s $418 million settlement. While home-sellers will likely save thousands in commission, compliance and litigation risks have significantly increased for sellers throughout the nation. Learn how NAR’s settlement affects home sellers.
89% of buyers used real estate agents or brokers to buy homes. Additionally, 85% of sellers believe agents can secure a higher sale price for their homes. This highlights the value of professional help, but these services come with a steep cost.
Real estate companies charge a 5-6% commission on the sale price, which can amount to $24,000 for a $400,000 home. With such hefty fees, these companies must provide value that justifies the cost.
People rely on real estate companies for their market knowledge, negotiation skills, and ability to handle complex paperwork. Whether you’re considering a full-service brokerage or a tech-driven platform, here are our top picks in the Lone Star State.
Top 6 Ohio Real Estate Companies:
-
For Home Sellers
- Houzeo: Best Technology
- RE/MAX: Best for Local Market
- Century 21: Best for Marketing Properties
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For Home Buyers
- Coldwell Banker: Best For Local Market
- eXp Realty: Best For Luxury Properties
- Zillow: Best for Local Market
3 Best Real Estate Companies in Ohio for Home Sellers
Here are the top 3 real estate companies in Ohio that help sellers maximize their savings.
1. Houzeo
#1 Flat Fee MLS Service
Listing Fee: $3994.9/5
Houzeo is a high-tech platform with easy listing, fast changes, and online showings and offers.
You can choose from 4 Flat Fee MLS packages:
- Bronze Package – $399+$350 at Close: This package offers a Houzeo listing only for 6 months with 24 photos.
- Silver Package – $399+0.5% at Close: This offers maximum photo upload and provides you with seller disclosures.
- Gold Package—$429+0.5 % at Close: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
- Platinum Package – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.
👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Before you list, confirm all prices on your particular state’s pricing page.
» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.
Houzeo is America’s #1 Flat Fee MLS service because of 5 reasons:
- Max Exposure: Houzeo’s listing packages get your home on Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
- 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
- 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to potential buyers on the go.
- No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the traditional listing agent commission.
- Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.
There are no dealbreakers with Houzeo.
» Is Houzeo Legit? Houzeo addresses all Houzeo complaints from home sellers.
Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.
» Houzeo Reviews: Houzeo is rated “Excellent“ by 10,020+ home sellers.
Houzeo is Ohio’s #1 real estate company. It offers maximum savings, excellent customer support, and advanced technology.
Houzeo also provides affordable listing packages to Ohio home sellers. You can list on MLS through Houzeo and save thousands in commissions while reaching a wide buyer audience.
2. RE/MAX
Good Exposure
3% - 6% Commission1/5
RE/MAX has its headquarters in Orlando, FL. The company does not disclose agent commissions on its website. However, based on reviews you may have to pay 3% to 6% as commission.
- No corporate fee is involved with RE/MAX referrals. You can choose the agents or vice versa and set the terms of your agreement.
👉 Our Take: RE/MAX is known for its reputation and credibility. It is a solid choice for home sellers due to its extensive network and experienced agents. The company offers unparalleled exposure for your property.
Here are the key features of RE/MAX:
- Global Reach: RE/MAX has over 135,000 agents, and its network is spread over 100 countries.
- Competitive Home Pricing: Agents at RE/MAX will conduct an in-depth evaluation and a CMA of your property to price your home competitively.
- Additional Service: RE/MAX Collection and RE/MAX Commercial offer specialized tools and advertising programs to luxury and commercial real estate professionals.
Here are some drawbacks of RE/MAX:
- Limited Discount Options: The company focuses on traditional full-service brokerage rather than discount or low-cost options.
- Inconsistent Service: Service quality may vary depending on the local franchise office.
RE/MAX has a poor rating of 1 out of 5 stars from 300+ users on Consumer Affairs.
RE/MAX LLC is part of RE/MAX Holdings and has more than 135,000 agents in over 100 countries. It is known for its large network and expert seller assistance.
RE/MAX has a high market share in residential and commercial real estate. Clients also have access to market data and valuation tools and a user-friendly search platform.
3. Century 21
Brand Recognition
3% - 6% Commission1/5
Century 21 is one of the world’s largest real estate brokerage firms. It operates in every U.S. State and 82 other countries.
The company does not disclose its price on its website. This means you might end up paying the traditional 3% to 6% commission.
👉 Our Take: Century 21 could be a good option for first-time home sellers who do not mind paying high commissions. Along with listing, you will get assistance for contract reviews, offer management, and closing.
Here are some advantages of choosing Century 21:
- Global Coverage: Century 21 operates in every U.S. State and 82 other countries.
- Market Exposure: It has good brand recognition and over 14,000 independent franchises with over 140,000 real estate agents worldwide.
- Best for First-Time Home Sellers: Home sellers get access to contract reviews, handle their listing, offer management, and closing.
Here are some disadvantages of choosing Century 21:
- No Discounts: The agent’s fees for Century 21 are usually high. They do not offer any discounts.
- Delayed Services: Previous customers have complained that the agents were not helpful and that it delayed the process.
Century 21 has a rating of 1 out of 5 stars from 100+ reviews on Consumer Affairs.
Century 21 is one of the most popular real estate companies based in New Jersey. Founded in 1971, it operates in over 80 countries with a team of more than 140,000 agents.
Additionally, Century 21 has an online platform for property searches, virtual tours, and market analysis tools. However, as a large franchise, the quality of service can vary between individual offices and agents.
3 Best Real Estate Companies in Ohio for Home Buyers
Here are the top home-buying companies in Ohio to help you find your dream home.
1. Coldwell Banker Realty
MOST SUCCESSFUL INVESTORS
Based in New Jersey4.9/5
Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.
- No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker.
👉 Our Take: Coldwell Banker is great for buyers because of its long-standing experience and wide property selection. It is especially helpful for those looking to invest in popular areas or unique properties.
Key features of Coldwell Banker include:
- Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
- Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
- Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
- Finance Assistance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
- Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.
Red flags of Coldwell Banker include:
- Less Flexibility in Negotiation: The company’s established policies might offer less flexibility in negotiating commission rates.
- Inconsistent Agent Quality: While many agents are experienced, the quality of service can vary depending on the specific agent assigned.
- Lapses in Transactions: Customer complaints include delays in transactions and unresponsive agents.
Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot
Coldwell Banker, based in New Jersey, has been a trusted name in real estate for over a century. It offers services for various property types, from residential homes to investment properties.
Coldwell Banker offers market analysis tools to help clients make informed decisions. It also provides virtual tours and detailed online listings. However, their extensive network can sometimes lead to less personalized service.
2. eXp Realty
Global Online Brokerage
Based in Washington2.9/5
eXp Realty is one of the top US real estate companies that provide a variety of services to buyers. Its agents use cutting-edge technology from the cloud-based platform and database system.
- No Service Fee: eXp Realty does not charge buyers a direct fee for using its services.
👉 Our Take: The real estate agents of eXp Realty are experienced professionals. We recommend going for this company if you want to work with a traditional real estate agent and are a first-time home buyer.
Here are some of the advantages of choosing eXp Realty:
- Local Expertise: eXp realty agents have expertise in local real estate market data. Their market insights will help you in your real estate transactions.
- Investment Advice: The agents guide you in your financial and investment decisions.
- Assistance with Negotiation: Whether it is about negotiating home offers, inspection amounts, repairs, or legal agreements, you will get a negotiator to do it on your behalf.
Here are a few drawbacks we found about eXp Realty:
- Limited Physical Offices: eXp Realty operates mostly online, which can be inconvenient for those who prefer face-to-face interactions.
- Less Personal Touch: The virtual model may offer less personalized service compared to traditional firms.
- Learning Curve: Adapting to its tech-driven platform might be difficult for some buyers.
eXp Realty has a rating of 2.9 out of 5 on Google Reviews.
eXp Realty is a modern real estate company known for its innovative approach and virtual business model. It offers a technology-driven platform that appeals to buyers looking for a more flexible real estate experience.
eXp Realty also assists with negotiating home offers, inspection costs, repairs, and legal agreements. However, the virtual model may not suit those who prefer face-to-face interactions with their agent.
3. Zillow
Largest Marketplace
Based in Washington1.1/5
Zillow is the most visited real estate website. Zillow provides an exceptional home buying, renting, and selling experience.
- Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.
👉 Our Take: Zillow lets you list your property for free and is great for exposure, but your information is stored as a lead in their marketing funnel. Essentially, the bargain is your confidential data in exchange for Zillow’s “free” listing.
» Zillow Offers Reviews: Everything you need to know about Zillow
Key Features of Zillow:
- Your Listing is Updated in Real-Time: On Zillow, you do all the listing changes which reflect immediately, instead of waiting for a listing agent to do it for you.
- Free Listing: Zillow provides free For Sale By Owner listing. But, all FSBO listings on Zillow are hidden in the ‘Other Listings’ tab. This has lowered the success rate of free Zillow FSBO listings drastically.
- Zestimate: Zillow’s home value estimate is a tool for pricing your home. It incorporates data from the MLS, market trends, location, etc. to give you an accurate property value.
Zillow has some major drawbacks that home sellers should be aware of.
- Unsolicited Calls From Listing Agents: Your information will become an FSBO lead for Listing Agents. You will get numerous unsolicited calls from these agents asking you to list with them.
- Inaccurate Tool: Many users have faced inconveniences in selling their homes due to Zestimate’s inaccuracy.
- Poor Customer Reviews: A staggering number of customers have complained regarding their disappointing experience with Zillow.
Zillow has a rating of 1.1 out of 5 on Consumer Affairs.
Zillow was founded in 2006 and is headquartered in Seattle, WA. It is one of the most popular real estate websites in America. The company extracts data from top MLS platforms, allowing buyers to view listings directly.
Additionally, Zillow’s user-friendly interface makes home searches convenient and extensive. It also offers a Zestimate home valuation tool, which provides estimated property values based on market data.
Best Real Estate Companies to Work for in Ohio
When you choose a real estate company to work for in Ohio, it’s important to consider how the commission is split. Most real estate agents get paid a commission which is then divided between the agent and the brokerage.
For example, if you sell a $300,000 home with a 6% commission split equally between buyer and seller agents, you’d get 3% or $9,000. With a 60/40 split, you’d receive $5,400 before taxes. Some brokerages now offer salaries and benefits, so it’s worth exploring various options.
Here’s a comparison of top real estate brokerages in Ohio:
| Brokerage | Commission Split | Best For |
| Keller Williams | 70/30 | Agents seeking higher commissions and more educational resources. |
| RE/MAX | 95/5, 80/20, 70/30, 60/40 (capping system) | Agents who want customized commission splits and desk fees. |
| Century 21 | 50/50, 70/30 + 8% franchise fee (capping system) | Agents who want brokerage brand recognition. |
| Coldwell Banker | 50/50, 60/40, 70/30 (capping system) | Agents who need marketing, lead generation, and other tools. |
| Compass | 50/50 | Agents who want access to a wide range of online resources and tools. |
What to Consider When Choosing a Real Estate Brokerage to Work For?
- Franchise vs. Independent Choices: Franchises like RE/MAX and Keller Williams offer a nationwide presence and provide more support and training. Independent real estate firms offer more freedom but may have fewer resources.
- Company Reputation: Research the brokerage’s market presence and reputation. A reputable company can help with lead generation.
- Support and Resources Offered: Some brokerages provide mentorship programs and free advertising, while others offer minimal support. You can also visit company events to get a feel for the work culture.
- Scope for Specialization: Consider the brokerage’s niche and how it aligns with your interests and local opportunities in Ohio’s real estate market.
How to Choose the Best Real Estate Company in Ohio?
You can choose the best real estate companies based on these factors:
For Sellers:
- Strong Technology: A company’s website should have robust technology that can make selling a house more efficient. Also, look for features like virtual tours, professional photos, and user-friendly interfaces.
- Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that aligns with your preferences and also has helpful customer service.
- Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
For Buyers:
- Property Listings: Look for a company with access to many property listings on the MLS. This way, you’ll see all the listings in the area you like.
- Buyer-Friendly Tools: Look for a company with useful online tools. It will help you compare houses, learn about neighborhoods, and also figure out how much your mortgage payment could be.
- Experienced Agents: Seek a company with agents who have experience with buyers. They should be able to guide you through every step, from looking at houses to finally buying one.
Are Real Estate Companies in Ohio Worth It?
Yes! Real estate companies in Ohio are worth it. Top companies offer advanced technology, a large network of agents, and maximum savings. This is where Houzeo stands out as a smart choice for sellers in Ohio.
Houzeo offers a flat fee listing service that saves sellers thousands of dollars in commissions. With user-friendly tools, it is ideal for homeowners looking to sell their homes quickly.
Eager to Know How Houzeo Works?
We have got you covered. Check out how you can list your property on the MLS with Houzeo.
How to List on MLS With Houzeo?
5 Easy Steps to List with Ohio’s Best Real Estate Company
» Need More Clarity? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
What are the best real estate companies to sell your home with in Ohio?
Houzeo is the best real estate company for home sellers in Ohio. It offers sellers maximum savings, dedicated customer support and 100% online experience. RE/MAX and Century 21 are some of the other options to sell your home.
» Best Real Estate Companies in Ohio: Find out the top companies in Ohio.
What are the best real estate companies for buyers in Ohio?
The best real estate companies for home buyers in Ohio are Coldwell Banker Realty, eXp Realty and Zillow. They offer buyers various services and tools such as property comparisons, virtual showings, and mortgage calculators.
What is the best luxury real estate company in Ohio?
Premier Sotheby’s International Realty is considered one of the best luxury real estate companies in Ohio. It offers services like home staging, high-resolution photography, drone footage and virtual tours.
How can I sell my property quickly in Ohio?
You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Ohio.
